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Google Universal Analytics (discontinued) vs. SPS Commerce

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    SPS Commerce

    Score7 out of 10
    N/ASPS Commerce is a retail network, connecting trading partners around the globe to optimize supply chain operations for retail partners. SPS Commerce supports data-driven partnerships with cloud technology. Their retail cloud services platform features supplier onboarding, EDI compliance, ERP integration, product content management, and sales analytics.N/A
    Pricing
    Google Universal Analytics (discontinued)SPS Commerce
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)SPS Commerce
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)SPS Commerce
    Considered Both Products
    Discontinued Products
    No answer on this topic
    SPS Commerce
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    36%
    Would buy again
    4 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    40%
    Delivers good value for the price
    4 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    45%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    30%
    Lived up to sales and marketing promises
    3 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    33%
    Implementation went as expected
    3 Answers
    Features
    Google Universal Analytics (discontinued)SPS Commerce
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and SPS Commerce
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    SPS Commerce
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)SPS Commerce
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Apache Camel
    Score7.4 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    TIBCO B2B Integration Solution
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)SPS Commerce
    Likelihood to Recommend
    8.0
    (55 ratings)
    1.0
    (13 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    1.0
    (1 ratings)
    Usability
    9.0
    (5 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (23 ratings)
    6.2
    (5 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)SPS Commerce
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    SPS Commerce
    When you find yourself growing and finding success faster than you can keep up with, SPS Commerce will save your life and your reputation. The services they offer are easy to understand, they are available with suggestions and ideas for better ways, personalization is available to best suit your needs or the needs of your customers so that you can really shine and relieve the worries that come with growing pains. SPS also helps to keep information accurate with less human touching to cause errors.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    SPS Commerce
    • We can easily create and send order confirmations.
    • We respond to the corresponding receiving departments with timely and accurate ASN's.
    • Once the order has shipped, customer service utilizes the invoicing function.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    SPS Commerce
    • We have quite a few people here who use this portal, and we have it set up to receive an email when an order is available to print. As of now, you can only add a few recipients to receive those emails; it limits you.
    • Invoicing is challenging at times as you have to remember to go in and invoice. If you forgot, it is hard to find the order to invoice, as it seems to disappear.
    • We still haven't figured out how to have some of the invoicing features auto-populate, so there isn't so much to fill out. I wish some of those features were easier to use, or find if you have them.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    SPS Commerce
    If I can drop it, I will this year. We gave it a decent try for over 4 years and it has gotten worse with each added connection.
    Read full review
    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    SPS Commerce
    No answers on this topic
    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    SPS Commerce
    Phone support is generally very good and you can get a person on the phone within a few minutes. Their emailed customer support however is very poor and often goes several days or longer before receiving a response, if ever at all
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    SPS Commerce
    No answers on this topic
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    SPS Commerce
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    SPS Commerce
    In my opinion, SPS Commerce is the bottom out of all three provided here. I think, essentially, if you are looking to be hands off and only oboard on setup and don't plan on growing your business and want to not understand anything about EDI and how it affects your company, SPS Commerce is a fine choice. Just if you want to do anything beyond that, I believe you are going to have the worst time.
    Read full review
    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    SPS Commerce
    • I enrolled in a product I ended up not using because the vendor that required it ended our working relationship and SPS refused to offer a refund. After I canceled it, they continued to charge our account for three more months of service.
    • The interface is simple and easy to understand and use, so it saved time when preparing shipments.
    Incentivized
    Read full review
    ScreenShots

    SPS Commerce Screenshots

    Screenshot of SPS Commerce Fulfillment provides real-time visibility to order and shipment statuses.