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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Workspace Essentials

    Score9.4 out of 10
    N/AGoogle now offers Google Workspace Essentials (formerly G Suite Essentials), providing a solution for users of Outlook or Office whose teams want to use Google Meet and Google Apps without needing to involve a personal gmail account. Google Workspace Essentails includes Google Slides, Sheets, and Docs, as well as Google Meet, Google Drive, Forms, Sites, and Keep, in a bundle minus a gmail account. Basic Essentials supports (via Meet) meetings with up to 150 participants, and Google Drive with…

    $8

    per month per user

    Leadpages

    Score5.8 out of 10
    Small Businesses (1-50 employees)
    Leadpages is a landing page software that helps to grow small businesses without tech headaches. Leadpages can be used with or without WordPress, on Leadpages' servers or on the user's own. Leadpages aims to eliminate the high cost of website developers and freelancers when creating a company's most important marketing web pages. Included in all plans: Unlimited landing pages, pop-ups, and alert bars for lead generation and sales Website builder for a…

    $49

    per month

    Pricing
    Google Workspace EssentialsLeadpages
    Editions & Modules
    No answers on this topic
    Standard
    $49
    per month
    Pro
    $99
    per month
    Advanced
    $399
    per month
    Standard Annual
    $444
    per year
    Pro Annual
    $888
    per year
    Offerings
    Pricing Offerings
    Google Workspace EssentialsLeadpages
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Save 25% by choosing an annual plan (3 months free). Standard ($444), Pro ($888), Advanced (Call Us)
    More Pricing Information
    Community Pulse
    Google Workspace EssentialsLeadpages
    Considered Both Products
    Google
    No answer on this topic
    Leadpages
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    19 Answers
    60%
    Would buy again
    3 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    17 Answers
    60%
    Delivers good value for the price
    3 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    19 Answers
    80%
    Happy with the feature set
    4 Answers
    Lived up to sales and marketing promises
    79%
    Lived up to sales and marketing promises
    11 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    16 Answers
    No answers on this topic
    Features
    Google Workspace EssentialsLeadpages
    SEO and Conversion Optimization
    Comparison of SEO and Conversion Optimization features of Google Workspace Essentials and Leadpages
    Feature
    Google Workspace Essentials
    -
    Ratings
    Leadpages
    1.0
    2 Ratings
    143% below category average
    Landing page A/B testing:00 Ratings1.02 Ratings
    Real-time analytics dashboard00 Ratings1.02 Ratings
    SEO tools00 Ratings1.02 Ratings
    Optimization recommendations00 Ratings1.02 Ratings
    Best Alternatives
    Google Workspace EssentialsLeadpages
    Small Businesses
    Google Workspace
    Score9.1 out of 10
    Instapage
    Score9.8 out of 10
    Medium-sized Companies
    Google Workspace
    Score9.1 out of 10
    Unbounce
    Score8.3 out of 10
    Enterprises
    Microsoft 365 Business Premium
    Score9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Workspace EssentialsLeadpages
    Likelihood to Recommend
    9.7
    (20 ratings)
    1.0
    (30 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    9.5
    (5 ratings)
    9.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    6.4
    (4 ratings)
    User Testimonials
    Google Workspace EssentialsLeadpages
    Likelihood to Recommend
    Google
    Well-suited for: Fast-paced drafting ideas, docs, charts, sheets, etc. Love it for client calls as well. Google Meet runs in a web browser; you don't need to download any special software. Shared Drives are great for sharing information; the ability to add a Google Notebook to them is the icing on the cake. It is less appropriate when Wi-Fi or the internet is spotty, or when you need heavy-duty Excel macro data crunching.
    Incentivized
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    Leadpages
    It's great if you want an easy-to-use but extremely robust tool for producing effective online marketing pages since it makes production work enjoyable and inspires fresh creativity. It also offers wonderful split-testing capabilities which can enhance marketing results. But if you're looking for an out-of-the-box collection of standardized, one-size-fits-all marketing resources, you really might want to consider looking elsewhere.
    Incentivized
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    Pros
    Google
    • Google Docs & Google Slides are essential to our company as we are remote. Multiple people can work on the documents at one time.
    • Easy to share and store files in Google Drive.
    • Google Calendar is amazing, it integrates seamlessly with other Google products and it's our company's primary calendar tool.
    Incentivized
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    Leadpages
    • Leadpages integrates well with many of the main software that businesses use like Infusionsoft, Hubspot, Marketo, Mailchimp, GoToWebinar, and Wordpress. This allows your landing pages to be integrated well into the other processes you have with your business.
    • Leadpages makes it easy to build professional looking landing pages without having to hire someone else or have coding skills. Their drag and drop builder makes it easy enough to use and get the hang of. I particularly love the hundreds of templates they provide for you to help give you ideas and get you going faster.
    • They also have a Leadbox function that has also been super useful in being able to get other types of forms up on our website. These forms provide some functionality that our website wouldn't have had without them.
    Incentivized
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    Cons
    Google
    • Record option to be there in Google meet
    • ability to share documents outside google accounts need to be looked at
    • Improvement in conversion to MS office based documents and converting those documents to googles format needs a little work.
    • Will be good to have a pdf to word converter and vice versa
    Incentivized
    Read full review
    Leadpages
    • While most of the editing functions are easy to figure out, some of the finer details to get spacing, sizing, alignment and layout just right can take some trial and error if you don't have formal training in the tool. A lot of the editing tools are collapsed into sections, and finding just what you're looking for can sometimes be a challenge.
    • I don't believe the version we used had a page optimizer or optimization score, which I have seen on other landing page builders. This may be a feature of a more premium version of the tool or may have been turned off by the product manager, but it would be a helpful feature.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    Now that our department has used G Suite Essentials for close to 2 years, I can't imagine not using it. It has proven to be a very practical tool for sharing files / folders on a shared drive. It also makes it easy to modify and update content. It is user friendly and the interface is simple.
    Incentivized
    Read full review
    Leadpages
    No answers on this topic
    Usability
    Google
    It is so easy to use, very intuitive and the site looks nice. There is no hint of the old DOS days in the look and functionality. Let's be real, Google Workspace Essentials is attractive and easy on the eyes and even offers a dark mode if you want to rest your eyes a bit or are in a mood for such
    Incentivized
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    Leadpages
    I would give it a 10, for me, I love all the features. For the average person, the number of choices on a landing page could create a decision paradox. Thankfully the pre-designed landing page templates do not require a lot of decisions for a landing page newbie.
    Incentivized
    Read full review
    Support Rating
    Google
    No answers on this topic
    Leadpages
    Leadpages support is helpful, they also created many resources to help people create good funnels and learn about small things that matter when doing marketing. The affiliate program is good and could be something which pays for your subscription. People like Leadpages because its been recommended by many influencers participating in affiliate program and also because it just works without problems and does the job. But right now alternatives should be taken in consideration, as there are many other projects that could do it better and cheaper.
    Incentivized
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    Alternatives Considered
    Google
    Google Workspace Essentials is more robust than Dropbox with the other features that are available. Google Workspace Essentials is very comparable to Microsoft 365, and we ultimately went with Google because at the time, it was free/priced better than MS, and now we have lots of legacy files already stored on Google servers, so a switch would be too time-consuming. We went with Google Workspace Essentials over OpenOffice because of the email features of using Google.
    Incentivized
    Read full review
    Leadpages
    I have used Mailchimp for clients, and use ActiveCampaign personally for my email marketing and have used it for clients, but prefer Leadpages for the frontend of the opt-in process because of its analytics and performance metrics. Leadpages makes it super easy to see what's performing well, without having to dive into Google Analytics or aggregate any other data. Leadpages also integrates really well with WordPress, my primary platform, with opt-in forms (wayyyy better than Mailchimp).
    Incentivized
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    Return on Investment
    Google
    • Our fundraising and development efforts nearly doubled 2020-2022, largely in part to the organizational tools within Google Workspace Essentials.
    • We've opened up the capacity to work more closely with contractors in a more collaborative nature because of GWE's capabilities.
    • It was integral to our brand overhaul.
    Incentivized
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    Leadpages
    • Leadpages, as long as you have it set up properly, will have a quick ROI within days of your first campaign.
    • For those that are not familiar, it is probably best to hire someone to take over this part and still your ROI will be very quick, including the cost of this professional.
    • Overall, Leadpages has a very fast ROI if used and implemented in a timely manner, and used to constantly evolve what you are doing with new fresh content.
    Incentivized
    Read full review
    ScreenShots

    Leadpages Screenshots

    Screenshot of Create your next marketing campaign the same day you think about it. Start with a landing page template, and customize it with drag and drop ease. Mobile responsive, fast loading, and conversion-focused.Screenshot of Keep your look consistent with brand colors and custom fonts.Screenshot of Build your marketing website with Leadpages. No need to work with unreliable freelancers or wait for developer delays.Screenshot of Publish faster with page and section templates. Copy sections between Leadpages assets — websites, landing pages, and pop-ups.Screenshot of Forget the complexities of WordPress and other website builders. Stay focused on what matters, and let us handle the technical side of websites.Screenshot of Connect your marketing efforts to the tools you love — direct integrations with major ESPs, CRMs, and payments included (or via Zapier).