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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Guru

    Score8.9 out of 10
    N/AGuru is a knowledge platform designed to serve as what the vendor describes as an AI source of truth for enterprises. It connects information from tools like Slack, Teams, Google Workspace, Salesforce, and other systems into one governed, permission-aware knowledge layer. Guru delivers cited AI answers, chat, and research directly within existing workflows, to enable employees and AI assistants to access verified knowledge securely and efficiently. The platform combines…

    $25

    per month per user

    Pipedrive

    Score8.6 out of 10
    N/APipedrive is a customer relationship management (CRM) software built to help small teams to drive sales.

    $24

    per month per seat

    Pricing
    GuruPipedrive
    Editions & Modules
    Team
    $25
    per month per user
    AI Source of Truth Platform
    Custom
    Essential
    $24
    per month per seat
    Advanced
    $49
    per month per seat
    Professional
    $69
    per month per seat
    Power
    $79
    per month per seat
    Enterprise
    $129
    per month per seat
    Offerings
    Pricing Offerings
    GuruPipedrive
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsGuru provides a tailored platform and expertise package based on an organization’s scale, knowledge complexity, and AI maturity. Each engagement includes the full AI Source of Truth platform along with implementation guidance, knowledge architecture design, and ongoing optimization. Pricing is customized to ensure the right fit for enterprise systems, governance requirements, and AI initiatives. Best suited for mid-market and enterprise organizations.Monthly plans are available. The Essentials monthly plan at $24 per month.
    More Pricing Information
    Community Pulse
    GuruPipedrive
    Considered Both Products
    Guru Technologies
    No answer on this topic
    Pipedrive Inc.
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    316 Answers
    96%
    Would buy again
    22 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    235 Answers
    95%
    Delivers good value for the price
    21 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    315 Answers
    96%
    Happy with the feature set
    22 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    171 Answers
    89%
    Lived up to sales and marketing promises
    17 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    191 Answers
    89%
    Implementation went as expected
    16 Answers
    Features
    GuruPipedrive
    Sales Force Automation
    Comparison of Sales Force Automation features of Guru and Pipedrive
    Feature
    Guru
    -
    Ratings
    Pipedrive
    7.9
    68 Ratings
    1% above category average
    Customer data management / contact management00 Ratings8.724 Ratings
    Workflow management00 Ratings7.821 Ratings
    Territory management00 Ratings6.514 Ratings
    Opportunity management00 Ratings8.365 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings8.864 Ratings
    Contract management00 Ratings8.317 Ratings
    Quote & order management00 Ratings7.314 Ratings
    Interaction tracking00 Ratings8.521 Ratings
    Channel / partner relationship management00 Ratings7.116 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Guru and Pipedrive
    Feature
    Guru
    -
    Ratings
    Pipedrive
    2.9
    7 Ratings
    91% below category average
    Case management00 Ratings4.76 Ratings
    Call center management00 Ratings1.15 Ratings
    Help desk management00 Ratings3.16 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Guru and Pipedrive
    Feature
    Guru
    -
    Ratings
    Pipedrive
    7.5
    49 Ratings
    3% below category average
    Lead management00 Ratings7.549 Ratings
    Email marketing00 Ratings7.613 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Guru and Pipedrive
    Feature
    Guru
    -
    Ratings
    Pipedrive
    6.7
    67 Ratings
    14% below category average
    Task management00 Ratings7.964 Ratings
    Billing and invoicing management00 Ratings4.15 Ratings
    Reporting00 Ratings8.263 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Guru and Pipedrive
    Feature
    Guru
    -
    Ratings
    Pipedrive
    7.8
    68 Ratings
    2% above category average
    Forecasting00 Ratings7.719 Ratings
    Pipeline visualization00 Ratings8.268 Ratings
    Customizable reports00 Ratings7.516 Ratings
    Customization
    Comparison of Customization features of Guru and Pipedrive
    Feature
    Guru
    -
    Ratings
    Pipedrive
    6.4
    64 Ratings
    18% below category average
    Custom fields00 Ratings8.664 Ratings
    Custom objects00 Ratings8.554 Ratings
    Scripting environment00 Ratings1.04 Ratings
    API for custom integration00 Ratings7.646 Ratings
    Security
    Comparison of Security features of Guru and Pipedrive
    Feature
    Guru
    -
    Ratings
    Pipedrive
    6.7
    62 Ratings
    23% below category average
    Single sign-on capability00 Ratings6.112 Ratings
    Role-based user permissions00 Ratings7.360 Ratings
    Social CRM
    Comparison of Social CRM features of Guru and Pipedrive
    Feature
    Guru
    -
    Ratings
    Pipedrive
    1.1
    5 Ratings
    149% below category average
    Social data00 Ratings1.15 Ratings
    Social engagement00 Ratings1.15 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Guru and Pipedrive
    Feature
    Guru
    -
    Ratings
    Pipedrive
    3.6
    7 Ratings
    71% below category average
    Marketing automation00 Ratings3.67 Ratings
    Compensation management00 Ratings3.54 Ratings
    Platform
    Comparison of Platform features of Guru and Pipedrive
    Feature
    Guru
    -
    Ratings
    Pipedrive
    8.2
    61 Ratings
    7% above category average
    Mobile access00 Ratings8.261 Ratings
    Best Alternatives
    GuruPipedrive
    Small Businesses
    Slite
    Score5.7 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Bloomfire
    Score8.4 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Bloomfire
    Score8.4 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GuruPipedrive
    Likelihood to Recommend
    9.0
    (327 ratings)
    8.0
    (72 ratings)
    Likelihood to Renew
    9.1
    (16 ratings)
    8.0
    (3 ratings)
    Usability
    8.1
    (140 ratings)
    9.0
    (25 ratings)
    Availability
    9.1
    (5 ratings)
    8.2
    (1 ratings)
    Performance
    8.2
    (6 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (31 ratings)
    8.5
    (15 ratings)
    In-Person Training
    8.2
    (2 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (4 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.4
    (8 ratings)
    8.2
    (1 ratings)
    Configurability
    6.5
    (5 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    9.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.8
    (3 ratings)
    -
    (0 ratings)
    Product Scalability
    8.2
    (5 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (6 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (6 ratings)
    -
    (0 ratings)
    User Testimonials
    GuruPipedrive
    Likelihood to Recommend
    Guru Technologies
    I think Guru is well-suited to organizations with subject matter experts committed to maintaining documentation. Guru cannot be managed by a single admin. It's essential that the SMEs are on board and are expected to participate in Guru as part of their role responsibilities. I'm not sure how well Guru would work for larger organizations with more information to house. I've only ever used Guru in SMBs with about 250 employees. It works well for that size.
    Incentivized
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    Pipedrive Inc.
    Pipedrive is a fantastic tool to help monitor and track lead generation and referral sources. It helps maintain accountability with the sales team and helps ensure that we are doing appropriate marketing to maintain a steady influx of cases. The weekly and quarterly sales reports that it can generate are incredibly helpful and insightful. They help inform us of what we need to focus on each quarter/year.
    Incentivized
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    Pros
    Guru Technologies
    • Easy to learn. Anyone can make cards and use the AI to make them professional.
    • Answer questions about my business, essentially a wiki for everything we do.
    • The research mode is amazing. Full reports on various types of information including some rather complex topics. Complete with citations of where the information came from.
    • Admins can manage a hierarchy to keep information secure and available to the correct people.
    Read full review
    Pipedrive Inc.
    • Great visual visibility of the funnel plus easy to drag the deals across the stages
    • The email integration that collects all relevant communication (also through the possibility of adding a deal-specific Pipedrive address on BCC)
    • The integration with Pandadoc, which we use a lot, so that Pipedrive keeps a really handy overview of the documents we have sent out / which have been signed
    Read full review
    Cons
    Guru Technologies
    • Lack of in-app advanced/granular usage and validation analytics.
    • Unreliability of Google Chrome extension.
    • Left navigation is not intuitive nor descriptive--I hunt and peck.
    • The search field is limited to keywords, so I sometimes have to "trick" it by including extra words in the title of a card.
    Incentivized
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    Pipedrive Inc.
    • Showing the customers name on the pipeline page. Right now I can only get it to show the brand name twice. I wish it would replace the second brand name with the main point of contact.
    • Better reporting tools. Their reporting tools are not easy to pick up. I've spent time trying to figure it out and it isn't something I can pick up on quickly.
    • Better training options. I wish I had a personal trainer to walk me through the best way to use Pipedrive so I can get the most out of it.
    Incentivized
    Read full review
    Likelihood to Renew
    Guru Technologies
    I rated Guru a 9 out of 10 for renewal likelihood because it has significantly enhanced our processes and customer satisfaction in the automotive rental company. Guru’s user-friendly interface and organized knowledge base make it easy to access and update essential information, which is crucial for maintaining high operational standards. The tool’s integration with other platforms, like the Guru Chrome extension, streamlines our workflow, increasing efficiency and productivity. One of the standout features is the ability to favorite cards, allowing quick access to frequently used information, which saves time and ensures accuracy in customer interactions. Additionally, Guru’s analytics feature helps us identify which resources need updating, ensuring our knowledge base remains relevant and effective. The only reason it’s not a perfect 10 is occasional slow performance and occasional inaccuracies in search results. However, these minor issues do not overshadow the overall benefits Guru provides. Its consistent updates and reminders further enhance our ability to deliver excellent customer support, making it an indispensable tool for our team.
    Incentivized
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    Pipedrive Inc.
    -2 for Its cost and +8 for the need of tracking of leads and monitoring of team.
    Incentivized
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    Usability
    Guru Technologies
    While using the GURU card, the level of response I get is quality. The rate at which my responses and prompts through the search or chat is fast, responsive, and high-quality. I can easily see when the cards were modified, who modified them, and the new information available on the GURU.
    Incentivized
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    Pipedrive Inc.
    Pipedrive is easy to use and has a clean interface so we can follow up accurately. Its custom features help manage leads and evaluate team performance. It saves time and improves efficiency. Pipedrive is stable and supports integrations and automation.
    Incentivized
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    Reliability and Availability
    Guru Technologies
    Highly reliable day‑to‑dayGuru is consistently available when I need it. The platform loads quickly, search works reliably, and I rarely experience downtime or slow performance. It’s dependable enough that teams can trust it as a daily source of truth. Minimal unplanned outages or errors. In my experience, unplanned outages or errors are extremely rare. Even during high‑usage periods or heavy workflows, Guru remains stable and responsive.
    Incentivized
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    Pipedrive Inc.
    No answers on this topic
    Performance
    Guru Technologies
    Pages load quickly and consistently. Guru’s interface is lightweight, so cards, boards, and search results load fast with very little lag. Even when navigating between collections or opening larger cards, performance stays smooth and reliable. Integrations perform well without slowing systems down. Using Guru through the browser extension or Slack integration doesn’t noticeably impact performance. Cards surface quickly, and interacting with the integrations feels just as smooth as using Guru directly.
    Incentivized
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    Pipedrive Inc.
    No answers on this topic
    Support Rating
    Guru Technologies
    The support has been wonderful - probably one of the best things about Guru. We have a Slack channel where we can reach out and interact with our Guru CSM, and she is extremely responsive. Even if the solution isn't always easy, she provides all the necessary steps and options clearly.
    Incentivized
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    Pipedrive Inc.
    Between quick video tutorials and having very quick feedback from their support teams, it is one of the main reasons I would recommend Pipedrive. It is critical, especially when setting up the platform to meet your companies needs, that a solid support team like Pipedrive has is there to make the transition easier.
    Incentivized
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    In-Person Training
    Guru Technologies
    I would rate the in-person training for Guru a solid 9 out of 10. The session was incredibly valuable as it provided comprehensive insights into using Guru effectively. I learned a lot about the tool's functionalities, which significantly enhanced my proficiency and confidence in utilizing Guru for my daily tasks. The training was engaging, informative, and tailored well to ensure I could apply what I learned immediately. Overall, it was a highly productive and beneficial learning experience.
    Incentivized
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    Pipedrive Inc.
    No answers on this topic
    Online Training
    Guru Technologies
    The online, on-demand training available was very good. I do wish we had done live online training as an org so that everyone had the same opportunity to learn the value and best practices. I completed the online, on-demand trainings personally, then turned around and taught the org, but I wish I had let the Guru experts do the heavy lifting for me!
    Incentivized
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    Pipedrive Inc.
    No answers on this topic
    Implementation Rating
    Guru Technologies
    You will need a very strong team of guru champions in order to get EVERYONE and EVERYTHING on Guru, it takes some craziness and over talking about guru everywhere to get people to be exicted, contribute and use. If you are starting any kind of buisness and you need KB, just go for guru as fast as you can because when you will grow you will thank yourself.
    Incentivized
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    Pipedrive Inc.
    Experiment is the only way to start
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    Alternatives Considered
    Guru Technologies
    Compared with the vendors that we initially evaluate the AI functionality of, Guru makes the difference and also the interface capabilities, making it user-friendly, being able to build it up in a professionally way. there are no limitations on the customization of the interface, which supports multiple use cases at once and can apply to different teams that have different needs
    Incentivized
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    Pipedrive Inc.
    I much prefer the interface of Pipedive when compared to Zoho. Much more user friendly and the team is always readily available when we need them. Pipedrive allowed for many custom integrations to be added, as Zoho was a tad more complicated to manipulate. We would not go back to Zoho in any case.
    Incentivized
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    Contract Terms and Pricing Model
    Guru Technologies
    Guru is somewhat expensive compared to what our org is typically willing to spend on software solutions. Additionally, there is a price difference per seat when paid monthly versus annually, which was a big downside for us as my company didn't want to commit to an annual cost.
    Incentivized
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    Pipedrive Inc.
    No answers on this topic
    Scalability
    Guru Technologies
    Easily deployable across multiple teams and departmentsGuru is designed to scale horizontally across an organization. As teams grow, it’s simple to create new Collections, Boards, and permission sets without disrupting existing structures. This allows each department to manage its own knowledge while still contributing to a unified source of truth
    Incentivized
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    Pipedrive Inc.
    No answers on this topic
    Return on Investment
    Guru Technologies
    • Guru allows our team to quickly reference available learning/knowledge materials with our clients on a daily basis and provide better support at every outreach
    • With that said, spreading those same resources across two major global teams in the USA and Germany can lead to some inconsistencies. The i-frame process is not very intuitive for this scenario and our team treats policy/procedural differences as separate card or article entities.
    • Guru allowed our organization to pioneer and establish a dedicated knowledge team component, of subject matter experts who work in tangent with existing resources, create new ones, and vet collective knowledge.
    Incentivized
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    Pipedrive Inc.
    • Great on setup which made our work easier and less technically equipped people can manage a lot of things(compared to SalesForce where you need to hire a developer to set it up)
    • We were able to integrate our calling system easily and get things going on the lead calling aspect.
    • Great multipipeline option where we were able to manage both organisations under one roof.
    Incentivized
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    ScreenShots

    Guru Screenshots

    Screenshot of VerificationScreenshot of Slack integrationScreenshot of Trending topics for SlackScreenshot of Browser extensionScreenshot of AnnouncementsScreenshot of Duplicate Detection

    Pipedrive Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot