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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HCL Digital Experience

    Score9.9 out of 10
    N/AHCL Digital Experience is based on the former IBM Web Content Manager and IBM WebSphere Portal products, acquired by HCL Technologies from IBM in late 2018. The product allows the user to create, manage and deliver engaging omnichannel digital experiences to audiences with responsive content, targeted offers, seamlessly integrated applications and consistent branding across channels (web, mobile, and hybrid mobile/web applications and more).N/A

    Moz Link Explorer

    Score8 out of 10
    N/ALink Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired by iContact in June, 2021.

    $99

    per month

    Pricing
    HCL Digital ExperienceMoz Link Explorer
    Editions & Modules
    No answers on this topic
    Moz Pro
    $99
    per month
    Moz Link Explorer
    Free
    Offerings
    Pricing Offerings
    HCL Digital ExperienceMoz Link Explorer
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    HCL Digital ExperienceMoz Link Explorer
    Considered Both Products
    HCLSoftware
    No answer on this topic
    iContact
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    5 Answers
    Features
    HCL Digital ExperienceMoz Link Explorer
    Security
    Comparison of Security features of HCL Digital Experience and Moz Link Explorer
    Feature
    HCL Digital Experience
    5.0
    5 Ratings
    47% below category average
    Moz Link Explorer
    -
    Ratings
    Role-based user permissions5.05 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of HCL Digital Experience and Moz Link Explorer
    Feature
    HCL Digital Experience
    4.1
    5 Ratings
    64% below category average
    Moz Link Explorer
    -
    Ratings
    API4.14 Ratings00 Ratings
    Internationalization / multi-language4.15 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of HCL Digital Experience and Moz Link Explorer
    Feature
    HCL Digital Experience
    2.9
    5 Ratings
    84% below category average
    Moz Link Explorer
    -
    Ratings
    WYSIWYG editor7.04 Ratings00 Ratings
    Code quality / cleanliness3.15 Ratings00 Ratings
    Admin section3.15 Ratings00 Ratings
    Page templates1.15 Ratings00 Ratings
    Library of website themes1.15 Ratings00 Ratings
    Mobile optimization / responsive design4.04 Ratings00 Ratings
    Publishing workflow1.14 Ratings00 Ratings
    Form generator3.02 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of HCL Digital Experience and Moz Link Explorer
    Feature
    HCL Digital Experience
    1.9
    5 Ratings
    111% below category average
    Moz Link Explorer
    -
    Ratings
    Content taxonomy1.15 Ratings00 Ratings
    SEO support2.15 Ratings00 Ratings
    Bulk management2.13 Ratings00 Ratings
    Availability / breadth of extensions2.14 Ratings00 Ratings
    Community / comment management2.13 Ratings00 Ratings
    SEO
    Comparison of SEO features of HCL Digital Experience and Moz Link Explorer
    Feature
    HCL Digital Experience
    -
    Ratings
    Moz Link Explorer
    8.1
    8 Ratings
    5% above category average
    Keyword analysis00 Ratings8.35 Ratings
    Backlink management00 Ratings9.07 Ratings
    SERP ranking tracking00 Ratings8.36 Ratings
    Page grader00 Ratings7.55 Ratings
    Competitive analysis00 Ratings9.08 Ratings
    Site audit / diagnostics00 Ratings8.56 Ratings
    Site recommendations00 Ratings8.05 Ratings
    Task management00 Ratings5.96 Ratings
    SEO Channels
    Comparison of SEO Channels features of HCL Digital Experience and Moz Link Explorer
    Feature
    HCL Digital Experience
    -
    Ratings
    Moz Link Explorer
    7.4
    7 Ratings
    3% below category average
    Local SEO00 Ratings8.36 Ratings
    Social SEO00 Ratings7.55 Ratings
    Mobile SEO00 Ratings7.55 Ratings
    Global SEO00 Ratings6.54 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of HCL Digital Experience and Moz Link Explorer
    Feature
    HCL Digital Experience
    -
    Ratings
    Moz Link Explorer
    7.2
    5 Ratings
    16% below category average
    Multi-domain support00 Ratings5.45 Ratings
    Integration with web analytics tools00 Ratings9.04 Ratings
    Best Alternatives
    HCL Digital ExperienceMoz Link Explorer
    Small Businesses
    Yext
    Score6.8 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Sitecore Digital Experience Platform
    Score8.9 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Progress Sitefinity
    Score7.9 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HCL Digital ExperienceMoz Link Explorer
    Likelihood to Recommend
    9.0
    (11 ratings)
    8.0
    (9 ratings)
    Likelihood to Renew
    5.7
    (6 ratings)
    10.0
    (1 ratings)
    Usability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (1 ratings)
    7.6
    (2 ratings)
    Implementation Rating
    7.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    HCL Digital ExperienceMoz Link Explorer
    Likelihood to Recommend
    HCLSoftware
    HCL DX does really well at managing and maintaining the site. It allows the business to basically maintain the site while IT spent time developing new and enhanced functions. The main issue I currently have with HCL DX is not directly with the product but it does play a role. It is difficult finding skilled resources to support HCL DX in my experience.
    Incentivized
    Read full review
    iContact
    It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.
    Incentivized
    Read full review
    Pros
    HCLSoftware
    • With Version 8.5, IBM Web Content Manager introduced in place editing capabilities which allow authors to make content edits on sections of the page instead of going to the content itself. This feature allows authors to make changes in context of the page and preview changes within the actual look and feel of a live page.
    • Projects provide a collaborative atmosphere for the author community so that authors can interact and work as a team to manage inter-dependent content changes under one project and publish all changes at once, instead of working separately on individual content changes. This brings awareness across authors in an organization and easy knowledge share.
    • IBM Digital Data Connector is a cool feature that allows [users] to integrate external content sources onto the portal using IBM Web Content Manager presentation components. This allows UI/UX designers to present integrated external data in any manner they want, manage UI changes with an underlying approval process and leverage syndication to push changes live immediately.
    • IBM Web Content Manager offers a targeted content feature that allows business users to deliver personalized content to customers based on customer demographic information, browsing history and other transaction related information. Any rules created follow the publishing process thereby making it just a configurable item resulting in less turn around to turn on the feature on a website.
    • IBM Web Content Manager offers 'multi lingual solution' out of the box which allows content creation for almost all popular languages.
    • Syndication feature has improved a lot and it now provides a detailed views comprising of 'failed items', 'items that have syndicated successfully, 'items in queue'. Failed items view provides detailed and clear cut information of what resulted in failure helping IT to troubleshoot problems easily.
    Incentivized
    Read full review
    iContact
    • Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
    • The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.
    Incentivized
    Read full review
    Cons
    HCLSoftware
    • IBM Web Content Manager should provide some easily usable connectors through a GUI to connect to bring content from custom data sources including connecting to Salesforce and custom databases.
    • Should further optimize and enhance creation of rich and responsive content driven UIs on various digital channels.
    • Should further optimize and enhance content personalization features.
    Incentivized
    Read full review
    iContact
    • You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
    • I’ve found that competitor tools give larger lists of inbound links.
    • You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.
    Incentivized
    Read full review
    Likelihood to Renew
    HCLSoftware
    IBM products always moves forward to adapt to new requirements and technologies. I have used versions 6, 6.1, 7 and 8 of IBM WCM, and I know IBM is ready to revamp the tool based on emerging needs, and still provide the capabilities to migrate your old system to the newer versions.
    Read full review
    iContact
    No renewal is necessary with the free version!
    Read full review
    Usability
    HCLSoftware
    New versions has increased user experience facilitating usability.
    Read full review
    iContact
    No answers on this topic
    Support Rating
    HCLSoftware
    We had some issues related with performing and the support was suitable and sucessful.
    Read full review
    iContact
    I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
    Incentivized
    Read full review
    Implementation Rating
    HCLSoftware
    Implementation was successful due to Websphere application server used.
    Read full review
    iContact
    No answers on this topic
    Alternatives Considered
    HCLSoftware
    Magento and Prestashop are E-commerce CMS platforms. They are used in a different scale of application than WCM.
    Concerning Joomla, it's a useful CMS forsmaller website. Once again this is an other scale of application than WCM Liveray can compete WCM 7 concerning the : ¤ specific development ¤ security ¤ responsive
    Read full review
    iContact
    Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
    Incentivized
    Read full review
    Return on Investment
    HCLSoftware
    • Negative: Very complex architecture for on-premise deployments (too many servers to installed)
    • Positive: Easy customization
    • Negative: Architecture limited to cloud solutions
    • WCM is an old product and needs an update
    • Blog, and community are not integrated in Digital Manager for discussion
    • Templates are not available to integrate basic services (FileNet, more complex BPM , e-commerce)
    Incentivized
    Read full review
    iContact
    • This has allowed me to bring more traffic to our website.
    • This has increased our clients.
    • This has increased our Domain Authority over 10.
    Incentivized
    Read full review
    ScreenShots