What users are saying about
54 Ratings
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Top Rated
2067 Ratings
54 Ratings
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Score 5.9 out of 100

Mailchimp

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Top Rated
2067 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Likelihood to Recommend

HCL Unica

I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up.In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp is a great tool. It has lots of features I don't use for my internal communication. If you are running a small business you can leverage the automation tools to help recover abandoned carts or send special offers to your customers on their anniversary or birthday. You can create landing pages to collect customer contacts and surveys to engage with customers.
Holli Drewry | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

HCL Unica
Mailchimp
8.2
WYSIWYG email editor
HCL Unica
Mailchimp
8.5
Dynamic content
HCL Unica
Mailchimp
8.0
Ability to test dynamic content
HCL Unica
Mailchimp
8.0
Landing pages
HCL Unica
Mailchimp
7.9
A/B testing
HCL Unica
Mailchimp
8.1
Mobile optimization
HCL Unica
Mailchimp
8.5
Email deliverability reporting
HCL Unica
Mailchimp
8.7
List management
HCL Unica
Mailchimp
8.3
Triggered drip sequences
HCL Unica
Mailchimp
8.1

Lead Management

HCL Unica
Mailchimp
9.1
Lead nurturing
HCL Unica
Mailchimp
6.5
Lead scoring and grading
HCL Unica
Mailchimp
10.0
Data quality management
HCL Unica
Mailchimp
10.0
Automated sales alerts and tasks
HCL Unica
Mailchimp
10.0

Campaign Management

HCL Unica
Mailchimp
10.0
Calendaring
HCL Unica
Mailchimp
10.0
Event/webinar marketing
HCL Unica
Mailchimp
10.0

Social Media Marketing

HCL Unica
Mailchimp
10.0
Social sharing and campaigns
HCL Unica
Mailchimp
10.0
Social profile integration
HCL Unica
Mailchimp
10.0

Reporting & Analytics

HCL Unica
Mailchimp
7.8
Dashboards
HCL Unica
Mailchimp
7.7
Standard reports
HCL Unica
Mailchimp
8.4
Custom reports
HCL Unica
Mailchimp
7.3

Platform & Infrastructure

HCL Unica
Mailchimp
8.3
API
HCL Unica
Mailchimp
8.8
Role-based workflow & approvals
HCL Unica
Mailchimp
10.0
Customizability
HCL Unica
Mailchimp
5.9
Integration with Salesforce.com
HCL Unica
Mailchimp
8.3
Integration with Microsoft Dynamics CRM
HCL Unica
Mailchimp
8.3
Integration with SugarCRM
HCL Unica
Mailchimp
8.3

Pros

HCL Unica

  • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
  • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
  • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
  • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
  • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
  • It’s flexibility in the output layouts that it can create.
Eric Bahme | TrustRadius Reviewer

Mailchimp

  • I found Mailchimp very helpful by helping us in connecting with social media immediately also helps us in building newsletters.
  • It is well known as a fantastic analysis tool. It keeps people aware of the current circumstances and prevents their inbox from excessive spamming.
  • Mailchimp is the most sophisticated tool for sending newsletters.
  • It is playing a significant role for marketing our events.
Zach Johnson | TrustRadius Reviewer

Cons

HCL Unica

  • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
  • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
  • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
  • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
Tim Biddiscombe | TrustRadius Reviewer

Mailchimp

  • The platform does not have a tool specifically created for the identification of those users who keep anti-spam filters in their email inboxes, to avoid sending and be able to focus the resources that would be wasted on informing another potential customer.
  • Mailchimp is not sufficiently updated to work with connections to online Ads and social networks without the platform freezing, and in the case of the internal ad editor, it does not allow to import the information from the source pages of these ads, so that it is not necessary to transcribe it.
  • Even though there are many templates oriented to the creation and subsequent sending of postcards, most of the models included for these postcards do not meet the sufficient visual quality to be included in the campaign uniformly with the rest of the components of the campaign.
Richard Delgado | TrustRadius Reviewer

Likelihood to Renew

HCL Unica

HCL Unica 8.7
Based on 12 answers
There are three main factors to renew a licence:1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool2) It has been proven time and time again that it is a market leader in the space (10 years +)3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
Brent Banning | TrustRadius Reviewer

Mailchimp

Mailchimp 9.4
Based on 49 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Usability

HCL Unica

HCL Unica 8.0
Based on 1 answer
I think it is easy to use, if you don't have to do to complex selections.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 8.7
Based on 234 answers
I gave 9 out of 10 to Mailchimp because Mailchimp is one of the best platforms for basic to medium Email marketing business and as well as they provide the very best deliverability ratio than other platforms. Mailchimp's price is quite higher but their features are pretty good and very effective for email marketing business and for CRM as compare to their price plans.
Preet Chovatiya | TrustRadius Reviewer

Reliability and Availability

HCL Unica

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

HCL Unica

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

HCL Unica

HCL Unica 3.0
Based on 1 answer
I didn't use the Unica support since it is with IBM, only before.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 16 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

Implementation Rating

HCL Unica

HCL Unica 7.2
Based on 2 answers
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

HCL Unica

The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
Gabriel Racine | TrustRadius Reviewer

Mailchimp

One of the main differences that stand out between Mailchimp and Constant Contact is that Mailchimp allows me to have unlimited storage for images, which helps me to be able to insert any image at any time for my advertising campaigns, while Constant Contact has a storage limit of images of only 2GB. In addition, Mailchimp has greater accuracy in the access control of advertising campaigns, which helps us to obtain real results from each campaign.
Sasha Brito | TrustRadius Reviewer

Scalability

HCL Unica

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

HCL Unica

  • It helps my clients drive their business which in turn, drives more profit for them.
  • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
  • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
Anonymous | TrustRadius Reviewer

Mailchimp

  • Mailchimp helps businesses grow their marketing list.
  • By creating emails and newsletters, you can keep prospects and customers engaged.
  • The reporting helps you see what is working and what isn't so you stop wasting time if needed and redirect it to something that works.
  • There is a standard learning curve for teams to adopt Mailchimp and use it properly.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

HCL Unica

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

HCL Unica
9.0
Mailchimp
8.6

Likelihood to Renew

HCL Unica
8.7
Mailchimp
9.4

Usability

HCL Unica
8.0
Mailchimp
8.7

Reliability and Availability

HCL Unica
Mailchimp
10.0

Performance

HCL Unica
Mailchimp
10.0

Support Rating

HCL Unica
3.0
Mailchimp
10.0

Implementation Rating

HCL Unica
7.2
Mailchimp
8.8

Scalability

HCL Unica
Mailchimp
9.3

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