What users are saying about
54 Ratings
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Top Rated
2415 Ratings
54 Ratings
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Score 7.4 out of 100

Mailchimp

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Top Rated
2415 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

    Email & Online Marketing

    HCL Unica

    Feature Set Not Supported
    N/A
    8.0

    Mailchimp

    80%
    Mailchimp ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.2
    82%
    393 Ratings

    Dynamic content

    N/A
    0 Ratings
    7.8
    78%
    377 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.0
    80%
    363 Ratings

    Landing pages

    N/A
    0 Ratings
    7.7
    77%
    290 Ratings

    A/B testing

    N/A
    0 Ratings
    8.2
    82%
    323 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.1
    81%
    389 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.5
    85%
    628 Ratings

    List management

    N/A
    0 Ratings
    8.1
    81%
    412 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    7.8
    78%
    289 Ratings

    Lead Management

    HCL Unica

    Feature Set Not Supported
    N/A
    9.1

    Mailchimp

    91%
    Mailchimp ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    6.2
    62%
    2 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Data quality management

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Automated sales alerts and tasks

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Campaign Management

    HCL Unica

    Feature Set Not Supported
    N/A
    10.0

    Mailchimp

    100%
    Mailchimp ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Event/webinar marketing

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Social Media Marketing

    HCL Unica

    Feature Set Not Supported
    N/A
    10.0

    Mailchimp

    100%
    Mailchimp ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Social profile integration

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Reporting & Analytics

    HCL Unica

    Feature Set Not Supported
    N/A
    7.6

    Mailchimp

    76%
    Mailchimp ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    7.6
    76%
    62 Ratings

    Standard reports

    N/A
    0 Ratings
    8.0
    80%
    407 Ratings

    Custom reports

    N/A
    0 Ratings
    7.2
    72%
    40 Ratings

    Platform & Infrastructure

    HCL Unica

    Feature Set Not Supported
    N/A
    8.1

    Mailchimp

    81%
    Mailchimp ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    8.7
    87%
    2 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Customizability

    N/A
    0 Ratings
    5.6
    56%
    2 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    8.1
    81%
    2 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    8.1
    81%
    2 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    8.1
    81%
    2 Ratings

    Attribute Ratings

    • HCL Unica is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
    • Mailchimp is rated higher in 3 areas: Usability, Support Rating, Implementation Rating

    Likelihood to Recommend

    9.0

    HCL Unica

    90%
    15 Ratings
    8.1

    Mailchimp

    81%
    445 Ratings

    Likelihood to Renew

    8.7

    HCL Unica

    87%
    11 Ratings
    8.2

    Mailchimp

    82%
    49 Ratings

    Usability

    8.0

    HCL Unica

    80%
    1 Rating
    8.4

    Mailchimp

    84%
    334 Ratings

    Availability

    HCL Unica

    N/A
    0 Ratings
    10.0

    Mailchimp

    100%
    8 Ratings

    Performance

    HCL Unica

    N/A
    0 Ratings
    10.0

    Mailchimp

    100%
    10 Ratings

    Support Rating

    3.0

    HCL Unica

    30%
    2 Ratings
    10.0

    Mailchimp

    100%
    16 Ratings

    Implementation Rating

    7.2

    HCL Unica

    72%
    4 Ratings
    8.8

    Mailchimp

    88%
    40 Ratings

    Configurability

    HCL Unica

    N/A
    0 Ratings
    10.0

    Mailchimp

    100%
    1 Rating

    Ease of integration

    HCL Unica

    N/A
    0 Ratings
    9.0

    Mailchimp

    90%
    3 Ratings

    Product Scalability

    HCL Unica

    N/A
    0 Ratings
    9.3

    Mailchimp

    93%
    4 Ratings

    Vendor post-sale

    HCL Unica

    N/A
    0 Ratings
    10.0

    Mailchimp

    100%
    1 Rating

    Vendor pre-sale

    HCL Unica

    N/A
    0 Ratings
    10.0

    Mailchimp

    100%
    1 Rating

    Likelihood to Recommend

    HCL Technologies

    I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up. In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
    Read full review

    Mailchimp

    I direct my communication to the IT colleagues, it is an easy-to-use tool in which even if you have a basic knowledge of programming you will be able to use it 100%For non-IT people from different areas, I recommend that they have a programmer on hand to be able to use all the functionalities of the program.It is compatible with google services and others.
    Read full review

    Pros

    HCL Technologies

    • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
    • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
    • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
    • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
    • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
    • It’s flexibility in the output layouts that it can create.
    Read full review

    Mailchimp

    • Super easy integration to Pipedrive via Zapier, and I'm guessing it integrates seamlessly with hundreds of other CRMs.
    • Intuitive UI when designing the email templates, you don't have to be a designer to use the templates that Mailchimp provides (although using a graphic designer to create newsletters etc. is always a good idea IMO...)
    • Simple functionality when it comes to creating an email marketing funnel - no redundant complications that make your life harder when building the funnel
    Read full review

    Cons

    HCL Technologies

    • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
    • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
    • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
    • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
    Read full review

    Mailchimp

    • Not a fan of some of the font choices, it would be nice to have more.
    • How campaigns are organized I would like to see this organized differently so older campaigns are easier to find if you need to refer back to an old one.
    • It would be nice if the reporting gave a little more info on if your email performance with not just open rates but clicks, etc.
    Read full review

    Pricing Details

    HCL Unica

    Starting Price

    Editions & Modules

    HCL Unica editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      Mailchimp

      Starting Price

      $10 per month

      Editions & Modules

      Mailchimp editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Pricing Info

        Likelihood to Renew

        HCL Technologies

        There are three main factors to renew a licence: 1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool 2) It has been proven time and time again that it is a market leader in the space (10 years +) 3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
        Read full review

        Mailchimp

        We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
        Read full review

        Usability

        HCL Technologies

        I think it is easy to use, if you don't have to do to complex selections.
        Read full review

        Mailchimp

        The user experience, the design, and the simple-to-follow instructions make MailChimp one of the easiest email solutions. The drag-and-drop builder makes it quick to set up, and if you do know some code, there are options to do a bit more customizations.
        Read full review

        Reliability and Availability

        HCL Technologies

        No answers on this topic

        Mailchimp

        I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
        Read full review

        Performance

        HCL Technologies

        No answers on this topic

        Mailchimp

        I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
        Read full review

        Support Rating

        HCL Technologies

        I didn't use the Unica support since it is with IBM, only before.
        Read full review

        Mailchimp

        Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
        Read full review

        Implementation Rating

        HCL Technologies

        - We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
        Read full review

        Mailchimp

        It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
        Read full review

        Alternatives Considered

        HCL Technologies

        The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
        Read full review

        Mailchimp

        Mailchimp is pretty comparable to other email marketing software I have used, but I had a better experience designing templates and emails using Campaign Monitor compared to Mailchimp. Mailchimp always seemed to have small little glitches with the design, and my emails never looked exactly like they did when I designed them.
        Read full review

        Scalability

        HCL Technologies

        No answers on this topic

        Mailchimp

        Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
        Read full review

        Return on Investment

        HCL Technologies

        • It helps my clients drive their business which in turn, drives more profit for them.
        • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
        • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
        Read full review

        Mailchimp

        • Mailchimp has helped us promote events and fundraisers, providing signups and donations from more than 60% of attendees at an event or online fundraiser.
        • Mailchimp has given us the ability to more easily stay in contact with our volunteers and specific groups of people by messaging using segmentation.
        • Mailchimp is a great tool for testing the effectiveness of emails using A/B testing.
        Read full review

        Screenshots

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