What users are saying about
16 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100
12 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Likelihood to Recommend

Help a Reporter Out (HARO)

I think for junior staff to learn the very basics, Help a Reporter Out (HARO) is helpful. I think it is not a bad thing to check daily, but there are much better and thoughtful ways to get stories for clients. Checking once or twice a day is fine, but wouldn't rely on it to do my job.
Anonymous | TrustRadius Reviewer

Muck Rack

MuckRack is best at getting a good picture of one person's interests and what they like to write about. It helps me build very specific media lists. I don't spray and pray with my outreach. Everything is very targeted and MuckRack lets me find exactly who could be receptive to my story.
Jennifer Harrison, APR | TrustRadius Reviewer

Pros

Help a Reporter Out (HARO)

  • Connects reporters to experts
  • Allows organization to gain media exposure by helping reporters with specific requests and questions
  • Updates regularly, with three daily emails
  • Establishes relationships between members of your organization and reporters
Jessica Herrera | TrustRadius Reviewer

Muck Rack

  • Identify journalists and influencers not in traditional media databases.
  • Understand what journalists are talking about topics relevant to your clients.
  • Bios: love being able to search bios, including confirming beats and interests.
Anonymous | TrustRadius Reviewer

Cons

Help a Reporter Out (HARO)

  • Since the request for info is so open to response, there are always people sending replies that have little to do with the posted topic.
Anonymous | TrustRadius Reviewer

Muck Rack

  • Building out their list of media contacts at smaller local news outlets
Andrew Bard Epstein | TrustRadius Reviewer

Usability

Help a Reporter Out (HARO)

Help a Reporter Out (HARO) 10.0
Based on 1 answer
It takes only a few minutes to set up your account. Then, the rest is just checking the push emails, and responding to relevant queries.
Melanie Downey | TrustRadius Reviewer

Muck Rack

No score
No answers yet
No answers on this topic

Support

Help a Reporter Out (HARO)

Help a Reporter Out (HARO) 1.0
Based on 1 answer
I have never used their support team before, so I cannot judge. I assume it would be fine.
Anonymous | TrustRadius Reviewer

Muck Rack

Muck Rack 10.0
Based on 1 answer
I'm sure it's fine. I have never used their customer support, not even when a list does not save. I just figured there isn't much they can do since it was a search. They do have live chat to get answers quickly but most of the time I'm working on lists after hours (since it's a lot of admin and I can do it front of the TV) and no one is available.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Help a Reporter Out (HARO)

These products I mentioned are a little different because they are used by more mainstream journalists which is a huge advantage. PR Newswire is email-based product similarly to HARO but Cision is a huge database of media contact information which is great if you want to take the initiative to find something on your own. HARO is great because it goes the extra step in connecting both parties based on a common idea. It's similar to PR Newswire but the fact that it's free makes it a great resource for anyone
Anonymous | TrustRadius Reviewer

Muck Rack

Muck Rack tends to have contact information for a wider range of individuals, and the search feature in the Muck Rack interface is very easy to use. It has a lot of different filters that enable specific and effective searches. I do wish though that I could save location based searches more easily.
Anonymous | TrustRadius Reviewer

Return on Investment

Help a Reporter Out (HARO)

  • A hard thing to measure in terms of actual sales dollars, however, being able to provide fresh content is essential to any brand. When someone mentions they saw the published piece or it grows organically from social media, that is a win.
Lisa Strong | TrustRadius Reviewer

Muck Rack

  • It's hard to measure ROI but I can say this: I have discovered and build relationships with media I may have had a hard time locating before. MuckRack has probably increased my efficiency by 50 percent and doubled my effectiveness.
  • I haven't looked a media databases in about 2 years but it is a much more cost effective media database than the big, traditional ones that everyone else has.
Jennifer Harrison, APR | TrustRadius Reviewer

Pricing Details

Help a Reporter Out (HARO)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Muck Rack

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Add comparison