What users are saying about
16 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 5.5 out of 100
23 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Likelihood to Recommend

Help a Reporter Out (HARO)

I think for junior staff to learn the very basics, Help a Reporter Out (HARO) is helpful. I think it is not a bad thing to check daily, but there are much better and thoughtful ways to get stories for clients. Checking once or twice a day is fine, but wouldn't rely on it to do my job.
Anonymous | TrustRadius Reviewer

Muck Rack

It is well suited for:-Solo PR pros and PR agencies, particularly those who emphasize media relations- Teams at PR agencies, as the software makes it easy to collaborate with team members on the same account- PR people who are tired of using Cision Not well suited for:- Anyone who does not need to contact the media regularly
Scott Rosenblum | TrustRadius Reviewer

Pros

Help a Reporter Out (HARO)

  • Connects reporters to experts
  • Allows organization to gain media exposure by helping reporters with specific requests and questions
  • Updates regularly, with three daily emails
  • Establishes relationships between members of your organization and reporters
Jessica Herrera | TrustRadius Reviewer

Muck Rack

  • Muck Rack allows us to host releases on our website or client websites and point to them in a pitch email, helping drive further site traffic.
  • Muck Rack monitors and keeps us up to date with changes in status for journalists we monitor.
  • Muck Rack allows us to monitor unlimited clients and create detailed coverage reports on any business or topic we need.
Anonymous | TrustRadius Reviewer

Cons

Help a Reporter Out (HARO)

  • Since the request for info is so open to response, there are always people sending replies that have little to do with the posted topic.
Anonymous | TrustRadius Reviewer

Muck Rack

  • There is a weird process in the media lists when you add new names to the list. I know it tracks the date they were entered but the sorting is difficult to manage. ...I have to go into that process to give you specific guidance on what should be changed. I'll do that next time I encounter it.
  • I wish that there was a better way to search regionally or by DMA rank. I'd like to see the media outlet's circulation numbers on the first screen in a search or allow me to filter.
  • I wish there was a better way to see a real difference between registered media and the giant world of contributors and other wonks. Anyone with a commentary gets pulled into the general list yet many contributors are perfect targets for pitches so I don't want to eliminate them by selecting only registered media.
Jennifer Harrison, APR | TrustRadius Reviewer

Usability

Help a Reporter Out (HARO)

Help a Reporter Out (HARO) 10.0
Based on 1 answer
It takes only a few minutes to set up your account. Then, the rest is just checking the push emails, and responding to relevant queries.
Melanie Downey | TrustRadius Reviewer

Muck Rack

No score
No answers yet
No answers on this topic

Support Rating

Help a Reporter Out (HARO)

Help a Reporter Out (HARO) 1.0
Based on 2 answers
I have never used their support team before, so I cannot judge. I assume it would be fine.
Anonymous | TrustRadius Reviewer

Muck Rack

Muck Rack 8.5
Based on 7 answers
I'm sure it's fine. I have never used their customer support, not even when a list does not save. I just figured there isn't much they can do since it was a search. They do have live chat to get answers quickly but most of the time I'm working on lists after hours (since it's a lot of admin and I can do it front of the TV) and no one is available.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Help a Reporter Out (HARO)

These products I mentioned are a little different because they are used by more mainstream journalists which is a huge advantage. PR Newswire is email-based product similarly to HARO but Cision is a huge database of media contact information which is great if you want to take the initiative to find something on your own. HARO is great because it goes the extra step in connecting both parties based on a common idea. It's similar to PR Newswire but the fact that it's free makes it a great resource for anyone
Anonymous | TrustRadius Reviewer

Muck Rack

I have used a number of different products for PR purposes including Muck Rack, Cision Point, Gorkana and good old Google searching. I find Gorkana to be the best with Muck Rack in a close second. Both are great for list building and finding the right target to pitch at a media outlet.
Anonymous | TrustRadius Reviewer

Return on Investment

Help a Reporter Out (HARO)

  • A hard thing to measure in terms of actual sales dollars, however, being able to provide fresh content is essential to any brand. When someone mentions they saw the published piece or it grows organically from social media, that is a win.
Lisa Strong | TrustRadius Reviewer

Muck Rack

  • The ROI mainly has to do with the fact that without Muck Rack or a similar tool, we would be ill-equipped to do effective PR for our clients.
Anonymous | TrustRadius Reviewer

Pricing Details

Help a Reporter Out (HARO)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Help a Reporter Out (HARO) Editions & Modules

Additional Pricing Details

Muck Rack

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Muck Rack Editions & Modules

Edition
Muck Rack$5,0001
  1. per year
Additional Pricing Details

Add comparison