What users are saying about
19 Ratings
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Score 7.9 out of 100
31 Ratings
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Score 8 out of 100

Attribute Ratings

  • Help a Reporter Out (HARO) is rated higher in 1 area: Usability
  • Muck Rack is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.7

Help a Reporter Out (HARO)

77%
11 Ratings
8.1

Muck Rack

81%
16 Ratings

Likelihood to Renew

Help a Reporter Out (HARO)

N/A
0 Ratings
8.0

Muck Rack

80%
1 Rating

Usability

10.0

Help a Reporter Out (HARO)

100%
1 Rating
9.4

Muck Rack

94%
2 Ratings

Support Rating

Help a Reporter Out (HARO)

N/A
0 Ratings
9.5

Muck Rack

95%
6 Ratings

Implementation Rating

Help a Reporter Out (HARO)

N/A
0 Ratings
5.0

Muck Rack

50%
1 Rating

Likelihood to Recommend

Cision

I believe I explained the main scenarios. Haro is a simple tool that pretty much gives you feedback on media opportunities you can pitch for and allows you to get in touch with the reporter, so you can get exposure and they can find people for their news. It's better suited for b2c or smb-focused companies for sure.
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Muck Rack

Muck Rack has been well suited for me when reporting and providing value add and ROI reporting to clients who are investing in publications. Not only has it been great creating media lists, drafting, sending out, and tracking pitches, but the ability to track coverage and export a report that showcases the reach, impact, and media value has been so beneficial for me. So, if you are working with clients in an external communications capacity, then the Muck Rack tools are very flexible and can fit your needs very well.
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Pros

Cision

  • Pushes PR opportunities right to your desktop several times a day
  • Provides media opportunities for just about every industry and if you monitor it regularly, on just about every topic you can think of
  • Provides an easy way to contact reporters with relevant information
  • Media outlets are verified for you
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Muck Rack

  • Muck Rack offers a robust and highly targeted media research tool that allows you to build a customized media list to launch a media relations campaign.
  • Muck Rack's customer support team is quite good and is very responsive.
  • Muck Rack's sales team does a great job of explaining how their solution will effectively address the needs of the organization.
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Cons

Cision

  • I've noticed that some queries are incredibly vague to the point where they could or could not apply to me. I feel like they should implement more strict parameters on what the query has to include.
  • Sometimes the outlet is marked anonymous which is not beneficial at all to those who are browsing queries. I think the outlet should be required as that is a pretty essential piece of information to consider.
  • I think they email slightly too often. My inbox gets flooded with HARO emails and I'm not able to go through all of them because they get buried. Maybe explore a new strategy to organize the huge amount of queries that get submitted every day.
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Muck Rack

  • Creating coverage reports is time-consuming and it is difficult to filter out unrelated coverage with the Boolean operator-driven functionality
  • Muck Rack does not integrate with our other monitoring and reporting tools, so for sharing reports everything needs to be manually exported and added to our reporting software.
  • Muck Rack does not include broadcast coverage monitoring in its normal package, and the functionality of the added broadcast tool is limited compared to other coverage monitoring tools.
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Pricing Details

Help a Reporter Out (HARO)

Starting Price

Editions & Modules

Help a Reporter Out (HARO) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Muck Rack

    Starting Price

    $5,000 per year

    Editions & Modules

    Muck Rack editions and modules pricing
    EditionModules
    Muck Rack5,0001

    Footnotes

    1. per year

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Cision

    No answers on this topic

    Muck Rack

    It's the best tool we've found for this type of product. It is not 100% critical to our daily responsibilities, but as a corporate tool made available to us, it is something we leverage on a weekly basis.
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    Usability

    Cision

    It takes only a few minutes to set up your account. Then, the rest is just checking the push emails, and responding to relevant queries.
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    Muck Rack

    Little training was required to leverage the tool. It is a very intuitive platform. The only troublesome aspect of the tool has been the email integration features, but that may be more of a security/IT issue with our corporate requirements than a Much Rack problem. Overall, it is a tool that anyone can leverage without much effort.
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    Support Rating

    Cision

    No answers on this topic

    Muck Rack

    I'm sure it's fine. I have never used their customer support, not even when a list does not save. I just figured there isn't much they can do since it was a search. They do have live chat to get answers quickly but most of the time I'm working on lists after hours (since it's a lot of admin and I can do it front of the TV) and no one is available.
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    Implementation Rating

    Cision

    No answers on this topic

    Muck Rack

    I was not involved with the implementation.
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    Alternatives Considered

    Cision

    They are different tools. While HARO pretty much gives you feedback on media opportunities you can pitch for and allows you to get in touch with the reporter, so you can get exposure and they can find people for their news. Cision allows you to syndicate your press releases. You need to have a written press release in order to use it.
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    Muck Rack

    Cision Media Contact Database. Honestly, it has been a long time since I used it, but I do remember being unhappy with the service. I thought its UI/UE was clunky at the time, but I didn't complain because I had free access to it.
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    Return on Investment

    Cision

    • A hard thing to measure in terms of actual sales dollars, however, being able to provide fresh content is essential to any brand. When someone mentions they saw the published piece or it grows organically from social media, that is a win.
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    Muck Rack

    • It's hard to measure ROI but I can say this: I have discovered and build relationships with media I may have had a hard time locating before. MuckRack has probably increased my efficiency by 50 percent and doubled my effectiveness.
    • I haven't looked a media databases in about 2 years but it is a much more cost effective media database than the big, traditional ones that everyone else has.
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