Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hootsuite
Score 8.1 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$149
per month 1 User, 10 Social accounts
PLANOLY
Score 9.0 out of 10
N/A
PLANOLY is a social marketing platform boasting over 5 million users to visually plan, schedule, and measure performance across Instagram and Pinterest.
$13
per month
Pricing
HootsuitePLANOLY
Editions & Modules
Professional
$99
per month (billed annually) 1 User, 10 Social accounts
Team
$249
per month (billed annually) 3 Users, 20 Social accounts
Enterprise
Custom Pricing
per year
Starter
$13
per month 60 uploads per month
Growth
$23
per month unlimited uploads
Professional
$43
per month unlimited uploads
Offerings
Pricing Offerings
HootsuitePLANOLY
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.
More Pricing Information
Community Pulse
HootsuitePLANOLY
Considered Both Products
Hootsuite
Chose Hootsuite
Hootsuite is definitely the most cost effective of the bunch for the goals that my clients have. The AI caption generation is also perfect for cutting down on time. Caption creation actually takes up a lot of time in the scheduling process for content and this feature made …
Chose Hootsuite
Hootsuite is a bit less busy and easier to use,they also offer a lot of learning resources and tools. I like the simple interface in comparison to others.
PLANOLY
Chose PLANOLY
Planoly was the most cost effective option for me and my clients and allowed us to use a grid view to see how our content would show up on the feed. Grid view was very important when choosing the software for us. It was also allowed us to schedule stories as well and some other …
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
HootsuitePLANOLY
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hootsuite
7.0
275 Ratings
10% below category average
PLANOLY
10.0
1 Ratings
26% above category average
Boolean keyword searches6.7185 Ratings10.01 Ratings
Filtering out noise/spam6.1193 Ratings00 Ratings
Sentiment analysis6.9187 Ratings10.01 Ratings
Broad channel coverage8.1255 Ratings10.01 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hootsuite
8.0
383 Ratings
1% below category average
PLANOLY
10.0
2 Ratings
21% above category average
Content planning and scheduling8.8382 Ratings10.02 Ratings
Audience targeting7.6260 Ratings10.01 Ratings
Content optimization7.7312 Ratings10.01 Ratings
Workflow management8.0322 Ratings10.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hootsuite
7.8
308 Ratings
2% below category average
PLANOLY
8.8
2 Ratings
10% above category average
Automated routing and prioritization7.5220 Ratings10.01 Ratings
Customer interaction histories7.8237 Ratings8.32 Ratings
Bulk actions8.2265 Ratings8.32 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hootsuite
7.5
295 Ratings
4% below category average
PLANOLY
8.5
2 Ratings
9% above category average
Lead generation6.7177 Ratings7.01 Ratings
Content marketing8.2263 Ratings8.32 Ratings
Paid media management7.5175 Ratings10.01 Ratings
Campaigns and promotions7.7225 Ratings8.82 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hootsuite
8.8
376 Ratings
4% above category average
PLANOLY
10.0
2 Ratings
17% above category average
Twitter8.5344 Ratings10.01 Ratings
Facebook9.2360 Ratings10.02 Ratings
LinkedIn8.8314 Ratings10.01 Ratings
Google+8.960 Ratings00 Ratings
Instagram8.9316 Ratings10.02 Ratings
Pinterest8.6161 Ratings10.02 Ratings
YouTube8.5149 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hootsuite
8.1
306 Ratings
3% above category average
PLANOLY
8.8
2 Ratings
11% above category average
Campaign success analytics8.1282 Ratings8.82 Ratings
Real-time tracking8.0282 Ratings8.82 Ratings
Competitor analysis8.1189 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hootsuite
7.9
316 Ratings
2% below category average
PLANOLY
9.4
2 Ratings
16% above category average
Role-based user permissions & privileges8.5268 Ratings10.01 Ratings
Mobile access7.3294 Ratings8.82 Ratings
Best Alternatives
HootsuitePLANOLY
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HootsuitePLANOLY
Likelihood to Recommend
8.2
(444 ratings)
8.8
(2 ratings)
Likelihood to Renew
9.1
(89 ratings)
-
(0 ratings)
Usability
8.5
(83 ratings)
9.4
(2 ratings)
Availability
9.7
(21 ratings)
-
(0 ratings)
Performance
9.7
(19 ratings)
-
(0 ratings)
Support Rating
7.0
(263 ratings)
10.0
(1 ratings)
In-Person Training
6.0
(1 ratings)
-
(0 ratings)
Online Training
9.0
(17 ratings)
-
(0 ratings)
Implementation Rating
8.0
(39 ratings)
-
(0 ratings)
Configurability
7.2
(3 ratings)
-
(0 ratings)
Ease of integration
7.8
(2 ratings)
-
(0 ratings)
Product Scalability
8.1
(3 ratings)
-
(0 ratings)
Vendor post-sale
8.8
(3 ratings)
-
(0 ratings)
Vendor pre-sale
8.3
(18 ratings)
-
(0 ratings)
User Testimonials
HootsuitePLANOLY
Likelihood to Recommend
Hootsuite
Hootsuite is a great starter tool for companies that want to use a scheduling service for their social media content. It allows access to nearly all of the commonly used social media platforms, so no matter where you share content, Hootsuite will allow you to do it with ease.
Read full review
PLANOLY
Planoly is perfect for managing social media accounts for business or public figures. It would work great for personal use as well but maybe wouldn't be as necessary. For business purposes, it changes the game! Having something that is easy to teach colleagues to use is one of the most important features I looked for when choosing a social media management platform
Read full review
Pros
Hootsuite
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
Read full review
PLANOLY
  • Grid view
  • AI Caption generator
  • Auto post feature
Read full review
Cons
Hootsuite
  • One thing that's frustrating is when trying to change the date/time and having to go into each individual post to update it is a lot. With other calendar tools, you are able to drag and drop the post in the time you want it OR there is a pop up that allows you to change the date/time without having to go into editing the actual post.
  • It would be nice to have different calendar tabs for different brands. Instead of seeing all the brands scheduled posts on one calendar.
  • There needs to be a content library to house all the creative files so it's easier to choose and upload.
Read full review
PLANOLY
  • overall not very many points I would add for improvement
Read full review
Likelihood to Renew
Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Read full review
PLANOLY
No answers on this topic
Usability
Hootsuite
The overall usability is awesome, the scheduling, reporting, etc. The spellcheck and feature that used to be a part of it was awesome and we are sad to see that it was taken away. However, we do like the AI feature and emoji customization. The new ad and paid media element is something we are starting to explore, especially for Facebook and Linkedin
Read full review
PLANOLY
PLANOLY is super easy to use. We just need to connect our Instagram account and start working in just a few clicks
Read full review
Reliability and Availability
Hootsuite
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Read full review
PLANOLY
No answers on this topic
Performance
Hootsuite
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Read full review
PLANOLY
No answers on this topic
Support Rating
Hootsuite
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
Read full review
PLANOLY
The support team was instantly responsive and were always happy to answer even the simplest software question. I knew that my clients would be in good hands should I not be available for any scheduling question through the support team. Everything was always impeccably handled in a timely manner! 100% satisfaction.
Read full review
In-Person Training
Hootsuite
Very easy to teach and learn
Read full review
PLANOLY
No answers on this topic
Online Training
Hootsuite
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Read full review
PLANOLY
No answers on this topic
Implementation Rating
Hootsuite
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
Read full review
PLANOLY
No answers on this topic
Alternatives Considered
Hootsuite
Hootsuite is definitely the most cost effective of the bunch for the goals that my clients have. The AI caption generation is also perfect for cutting down on time. Caption creation actually takes up a lot of time in the scheduling process for content and this feature made Hootsuite stand out to me!
Read full review
PLANOLY
I have tried an AI tool called Vocable and used Google Sheets to plan my content. PLANOLY is better because of the visual grid feature. However, vocable is better in terms of the variety of content. With Vocable, we can create text content for Instagram, YouTube, and Linkedin, Product pages, SEO meta titles, descriptions, email newsletters, Blog posts etc. However, PLANOLY is only limited to Instagram and Pinterest.
Read full review
Scalability
Hootsuite
We are only using in marketing and have been able to scale.
Read full review
PLANOLY
No answers on this topic
Return on Investment
Hootsuite
  • We're a small marketing team in our company so having hootsuite is a life saver, I'm spending less time posting content as I can do my plan in advance and then schedule it out over the month/months so I can get back to helping the team with the other work we deal with.
Read full review
PLANOLY
  • It allowed us to engage with potential customers for clients in an easy way
  • Our follower count went up by a steady 100 followers per week
  • Our numbers for viewers on videos and IG Lives doubled
Read full review
ScreenShots

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.