Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hootsuite
Score 8.1 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$249
per month per user
PLANOLY
Score 8.0 out of 10
N/A
PLANOLY is a social marketing platform boasting over 5 million users to visually plan, schedule, and measure performance across Instagram and Pinterest.
$16
per month
Pricing
HootsuitePLANOLY
Editions & Modules
Standard
$199
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced
$399
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise
Custom Pricing
per year
Social Planner Starter
$16
per month up to 1 user
Creator Pro
$20
per month
Social Planner Growth
$28
per month up to 3 users
Social Planner Pro
$43
per month up to 6 users
Creator Pro Plus
$54
per month
Offerings
Pricing Offerings
HootsuitePLANOLY
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.Discount offered for annual billing.
More Pricing Information
Community Pulse
HootsuitePLANOLY
Considered Both Products
Hootsuite
Chose Hootsuite
I used PLANOLY as a contractor in previous roles, but I can say that Hootsuite is more robust in it's offerings and integrations.
Chose Hootsuite
Hootsuite is definitely the most cost effective of the bunch for the goals that my clients have. The AI caption generation is also perfect for cutting down on time. Caption creation actually takes up a lot of time in the scheduling process for content and this feature made …
Chose Hootsuite
Hootsuite is a bit less busy and easier to use,they also offer a lot of learning resources and tools. I like the simple interface in comparison to others.
PLANOLY
Chose PLANOLY
Planoly was the most cost effective option for me and my clients and allowed us to use a grid view to see how our content would show up on the feed. Grid view was very important when choosing the software for us. It was also allowed us to schedule stories as well and some other …
Features
HootsuitePLANOLY
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hootsuite
6.6
311 Ratings
14% below category average
PLANOLY
10.0
1 Ratings
27% above category average
Boolean keyword searches6.5204 Ratings10.01 Ratings
Filtering out noise/spam6.3215 Ratings00 Ratings
Sentiment analysis6.3212 Ratings10.01 Ratings
Broad channel coverage7.5286 Ratings10.01 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hootsuite
7.8
431 Ratings
3% below category average
PLANOLY
10.0
2 Ratings
21% above category average
Content planning and scheduling8.8430 Ratings10.02 Ratings
Audience targeting7.0293 Ratings10.01 Ratings
Content optimization7.5353 Ratings10.01 Ratings
Workflow management7.8365 Ratings10.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hootsuite
7.5
347 Ratings
8% below category average
PLANOLY
8.1
2 Ratings
0% above category average
Automated routing and prioritization7.3251 Ratings10.01 Ratings
Customer interaction histories7.5270 Ratings7.12 Ratings
Bulk actions7.8299 Ratings7.12 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hootsuite
6.8
326 Ratings
12% below category average
PLANOLY
8.1
2 Ratings
5% above category average
Lead generation6.6199 Ratings7.01 Ratings
Content marketing7.5293 Ratings7.12 Ratings
Paid media management6.5198 Ratings10.01 Ratings
Campaigns and promotions6.5247 Ratings8.12 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hootsuite
8.1
423 Ratings
3% below category average
PLANOLY
10.0
2 Ratings
18% above category average
Twitter7.5381 Ratings10.01 Ratings
Facebook8.6406 Ratings10.02 Ratings
LinkedIn8.2354 Ratings10.01 Ratings
Google+8.960 Ratings00 Ratings
Instagram8.3360 Ratings10.02 Ratings
Pinterest7.7176 Ratings10.02 Ratings
YouTube7.4166 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hootsuite
7.7
348 Ratings
0% below category average
PLANOLY
8.1
2 Ratings
5% above category average
Campaign success analytics7.9320 Ratings8.12 Ratings
Real-time tracking7.5322 Ratings8.12 Ratings
Competitor analysis7.7222 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hootsuite
7.6
355 Ratings
4% below category average
PLANOLY
9.0
2 Ratings
13% above category average
Role-based user permissions & privileges8.0302 Ratings10.01 Ratings
Mobile access7.2326 Ratings8.12 Ratings
Best Alternatives
HootsuitePLANOLY
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HootsuitePLANOLY
Likelihood to Recommend
8.3
(486 ratings)
8.1
(2 ratings)
Likelihood to Renew
8.7
(89 ratings)
-
(0 ratings)
Usability
8.2
(125 ratings)
9.0
(2 ratings)
Availability
9.8
(21 ratings)
-
(0 ratings)
Performance
9.8
(19 ratings)
-
(0 ratings)
Support Rating
7.0
(263 ratings)
10.0
(1 ratings)
In-Person Training
6.0
(1 ratings)
-
(0 ratings)
Online Training
9.0
(17 ratings)
-
(0 ratings)
Implementation Rating
8.0
(39 ratings)
-
(0 ratings)
Configurability
7.2
(3 ratings)
-
(0 ratings)
Ease of integration
7.6
(2 ratings)
-
(0 ratings)
Product Scalability
8.1
(3 ratings)
-
(0 ratings)
Vendor post-sale
8.9
(3 ratings)
-
(0 ratings)
Vendor pre-sale
8.3
(18 ratings)
-
(0 ratings)
User Testimonials
HootsuitePLANOLY
Likelihood to Recommend
Hootsuite
If you are doing anything with social media - planning, tracking, or have multiple channels, Hootsuite will be PERFECT! In our case with multiple channels, if we did not have this platform it would be really difficult to keep things organized and in one place. Hootsuite will help you and any social teams stay in the know with all of your content and will help ensure that you create an effective media plan.
Read full review
PLANOLY
Planoly is perfect for managing social media accounts for business or public figures. It would work great for personal use as well but maybe wouldn't be as necessary. For business purposes, it changes the game! Having something that is easy to teach colleagues to use is one of the most important features I looked for when choosing a social media management platform
Read full review
Pros
Hootsuite
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
Read full review
PLANOLY
  • Grid view
  • AI Caption generator
  • Auto post feature
Read full review
Cons
Hootsuite
  • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
  • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
Read full review
PLANOLY
  • overall not very many points I would add for improvement
Read full review
Likelihood to Renew
Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Read full review
PLANOLY
No answers on this topic
Usability
Hootsuite
Hootsuite is straightforward and does a great job of onboarding new users directly within the platform. Connecting social media accounts, regardless of whether you are managing multiple profiles on one platform, is easy enough. You can also easily toggle between platforms to see interactive dashboards showing how people are engaging with your posts.
Read full review
PLANOLY
PLANOLY is super easy to use. We just need to connect our Instagram account and start working in just a few clicks
Read full review
Reliability and Availability
Hootsuite
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Read full review
PLANOLY
No answers on this topic
Performance
Hootsuite
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
Read full review
PLANOLY
No answers on this topic
Support Rating
Hootsuite
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
Read full review
PLANOLY
The support team was instantly responsive and were always happy to answer even the simplest software question. I knew that my clients would be in good hands should I not be available for any scheduling question through the support team. Everything was always impeccably handled in a timely manner! 100% satisfaction.
Read full review
In-Person Training
Hootsuite
Very easy to teach and learn
Read full review
PLANOLY
No answers on this topic
Online Training
Hootsuite
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Read full review
PLANOLY
No answers on this topic
Implementation Rating
Hootsuite
Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
Read full review
PLANOLY
No answers on this topic
Alternatives Considered
Hootsuite
Metricool is free and we can shedule up to 50 posts per month, however Hootsuite allows us to do just a little bit more. For the price Agorapulse and Hootsuite are in tight competition but we prefer the Hootsuite format, although some chamber partners do find it a bit on the older school side we do not. We like the Hootsuite system
Read full review
PLANOLY
I have tried an AI tool called Vocable and used Google Sheets to plan my content. PLANOLY is better because of the visual grid feature. However, vocable is better in terms of the variety of content. With Vocable, we can create text content for Instagram, YouTube, and Linkedin, Product pages, SEO meta titles, descriptions, email newsletters, Blog posts etc. However, PLANOLY is only limited to Instagram and Pinterest.
Read full review
Scalability
Hootsuite
We are only using in marketing and have been able to scale.
Read full review
PLANOLY
No answers on this topic
Return on Investment
Hootsuite
  • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
  • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
Read full review
PLANOLY
  • It allowed us to engage with potential customers for clients in an easy way
  • Our follower count went up by a steady 100 followers per week
  • Our numbers for viewers on videos and IG Lives doubled
Read full review
ScreenShots

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.