Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$249
per month per user
TapInfluence
Score9.1 out of 10
N/A
TapInfluence from the company of the same name in Boulder, Colorado is an influencer marketing platform used for locating influencers and initiating dialogue and content co-creation, with search tools, calendaring, and tasking features.
Founded in 2009, TapInfluence (formerly BlogFrog) has received about $8.2 million in venture capital since its inception, most recently $5 million in Series B funding in late 2013.
N/A
Pricing
Hootsuite
TapInfluence
Editions & Modules
Standard
$199
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced
$399
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise
Custom Pricing
per year
No answers on this topic
Offerings
Pricing Offerings
Hootsuite
TapInfluence
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
Plans can be paid monthly or annually, with a discount for annual pricing.
Hootsuite presents my team everything we need to manage the social media function. Even writing the "what can be improved" section strained me, because there really isn't a whole lot to complain about. At this point, I (and my social media manager) need to explore the platform more, specifically OwlyGPT, campaigns, and listening. It's pretty much everything we need right now
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
TapInfluence is a great influencer marketing tool that has made lives so much easier and therefore I would recommend it to everyone to use it because of its great database search function which makes it an optimal option for users. It should work towards their customer service support so that all users do not have to go through any problem. If you are ready to get hands-on the functions then the only condition is that you have to be willing to pay the hefty price too which I feel is a little outrageous.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Reporting. We are able to pull accurate and concise data points on our channels.
Planning and calendaring. We love that we are able to have our teams plan out content across months so that we are never feeling behind schedule on getting content out there.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I love the automation in this influencer connection service. TapInfluence has an automated process in which it recommends influencers who can do very good publicity for my business sector. This feature is very important to me since in this way the advertising will reach people who will really take that information into account because it is of interest to them.
The main panel of TapInfluence has divisions where I can see all the influencers who are working for me, in addition, in this individual panel I can know all the advertising that each of the influencers has done and see what traffic that advertising has generated, I can know the views that advertising has had and the clicks it has obtained. It is very important to be able to consult all this data from the main panel, so I can know what performance each influencer is giving me.
TapInfluence offers me a very stable communication service, where I can constantly converse with each of the influencers who work for me and with the influencers that appear in my "recommended" window.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
TikTok is an area for improvement as it's newer to Hootsuite. It would be beneficial to be able to link non-business profiles on TikTok to Hootsuite as many businesses use personal accounts to access TikTok's expansive music library.
Hootsuite does have room to improve the analytics capabilities. There could be more ways to customize each aspect of their reports. There isn't much manipulation of data in each type of data set.
Simplicity is an area of improvement for Hootsuite. The streams are one example of an area that is super cluttered and difficult to view. Their platform could really use an aesthetic overhaul to make things look more pleasing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It is also crucial to understand the cons associated with TapInfluence so that the overall software can be improved in a much better way. In my opinion, TapInfluence should give a considerable amount of attention to their customer support service as it needs to get a lot better.
Software like TapInfluence should be very easy to use due to its intuitive interface but I feel that here it is difficult to use especially for beginners.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I will give Hootsuite a rating of 10/10 because it has delivered measurable business impact through social media. It helps centralize and streamline content planning, approvals, scheduling, and reporting in one place. It has significantly reduced manual workload and improved team efficiency. We achieved higher engagement rates, faster customer response times, and improved lead quality through social channels. It has also helped us with centralized reporting across different social media channels.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
I can manage all of my accounts on one site! It's absolutely amazing! The dashboard is helpful to see how you are doing as well. Still getting to understand the analytics and may need to reach out for help on this
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Our company has managed to be more recognized nationally, we have been recognized by a totally reliable company and with very efficient real estate services, thanks to the publicity that the influencers have achieved in TapInfluence.
We have obtained more clients in our company. Thanks to the extensive publicity that influencers have made, more clients come to our company every day to ask questions and to access our real estate services.
We have improved the display of the influencers' advertising reach. This has helped us to know which influencer has been more profitable and how much audience has obtained the publicity.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
