HubSpot CRM vs. LeadSquared

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CRM
Score 8.3 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
LeadSquared
Score 7.6 out of 10
N/A
LeadSquared is a unified Sales Force Automation and Marketing Automation platform designed for high-velocity sales environments. The system utilizes machine learning (ML) models to automate lead distribution and prioritize customer interactions across sales, marketing, and field operations teams.
$50
per month per user
Pricing
HubSpot CRMLeadSquared
Editions & Modules
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Sales Super
$50
per month per user
LeadSquared Sales Pro
$60
per month per user
Offerings
Pricing Offerings
HubSpot CRMLeadSquared
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsAdditional add-ons and modules available for expanded functionality.
More Pricing Information
Community Pulse
HubSpot CRMLeadSquared
Considered Both Products
HubSpot CRM
Chose HubSpot CRM
We switched to Lightfield, and their AI-first approach has been a game-changer.
Chose HubSpot CRM
While selecting the best CRM we have evaluated 2 CRMs, one is Zoho CRM and the second is HubSpot, and we have selected HubSpot CRM because of 2 things, it's easy to use and it gets fit into the budget of most of the companies.
Chose HubSpot CRM
Salesforce - to big of a system and too much internal IT needed to handle.
Pipedrive - a bit too limited and lacking some integrations needed.
Chose HubSpot CRM
HubSpot CRM seemed way simpler and cleaner than zoho and salesforce CRM, which needed more setup and felt bilkier for daily use. Pipedrive was decent for tracking pipelines, HubSpot offered better e-mail logging, task management, and a more seamless workflow overall. I chose …
Chose HubSpot CRM
HubSpot CRM feels more economical that Salesforce, but both products have the same issue of seemingly requiring a full time person (or people) to set up and maintain the CRM. Both platforms are very powerful but end up being a major draw on resources to build team patterns to …
Chose HubSpot CRM
I think HubSpot CRM is by far superior in terms of organization and keeping track of activities and kpi's.
Chose HubSpot CRM
We used to use Outreach but we stopped because it wasn't as robust as HubSpot CRM. It also wasn't as easy to use. We couldn't store any client data in Outreach because it wasn't made for that. It also didn't integrate well with HubSpot CRM. So we got rid of it and I'm so glad …
Chose HubSpot CRM
At the end of the day, we realized we weren't going to make a change. It would be a massive lift right now to make a change to a totally new system. I like what Pipedrive offered, but the effort to actually make the change is not worth it to us.
Chose HubSpot CRM
Best value for money and clean ui with ease of use and something which is super easy to navigate.
Chose HubSpot CRM
Much simpler to set up (vs Salesforce) and much more usable than Zoho. We switched from HubSpot -> Zoho because Zoho was way cheaper, but you get what you pay for(!) and so we recently switched back to HubSpot. Everyone is very happy!
Chose HubSpot CRM
Velocify only sends automated emails so being able to send custom ones is really nice. Velocifys call and record feature was much better than HubSpot CRM. HubSpot CRM cannot show a different caller ID than the one it calls which velocity can do. It would be nice to have to ring …
Chose HubSpot CRM
Free starter package and easy set-up. The first task was to set up a lead pipeline. After I discovered many more features, such as a ticket system, chatbot, and email sending in HubSpot, our team is using them on a daily basis.
Chose HubSpot CRM
HubSpot+Salesforce is the most reliable and efficient combination I’ve ever used in a sales and marketing position. They complement each other perfectly, and I have nothing bad to say about it. And, thinking only about HubSpot, it’s quite friendly, which is really a stand-up …
Chose HubSpot CRM
I like Hubspot as a way to track emails to cold prospects, conversations with prospects/clients, tracking opportunities, etc. Like I shared, the ramp up period isn't long and it's a nice way to stay organized when new members are joining on to ensure organization for team …
Chose HubSpot CRM
Our team and senior managers deemed these products worth reviewing and requested that every team assess them, enabling our company to make an informed decision about the software to purchase. Everybody checked, and a survey was conducted among all those employees. We received …
Chose HubSpot CRM
Our company was using Zoho CRM earlier but when our company started growing and started having so many clients. It was not that much smooth for our operations that is why we switched to HubSpot CRM and we are really happy until now with its performance and operations. So, I …
Chose HubSpot CRM
I tested Microsoft Dynamics. Microsoft Dynamics was powerful but felt heavy and complex for our needs. Freshsales had good AI tools but lacked our needed integrations. easy start, built-in email tracking, and clear deal stages without building everything from scratch. HubSpot …
Chose HubSpot CRM
We tried other product Zoho CRM before using HubSpot CRM. Zoho CRM was too hard for our team to learn, and didn’t work well with our other tools. HubSpot CRM is easier to use and fits better with what we need every day. It helps our team work faster and keeps all customer …
Chose HubSpot CRM
We did analyze the Salesforce CRM analytics for our team, but all of our team members are not technical people, so they were having issues using it. So we decided to go with HubSpot CRM because our non-tech team was fine with it as well, and they were really happy with its …
Chose HubSpot CRM
My team was using Pipeline earlier, but that was not working according to our expectations, and our users were increasing, and Pipedrive was not able to handle that kind of number, so we switched to HubSpot CRM, and it has met our expectations as it is handling a very large …
Chose HubSpot CRM
Our team did use Zoho CRM in the past, and it was a user-friendly tool. It was cost-effective as well. However, we later decided to go with HubSpot CRM because it offered us some valuable features. Zoho CRM was not compatible or easy to use with our existing tools. However, …
Chose HubSpot CRM
I found that HubSpot CRM is the go to CRM solution on the market for sales.

I have tried other CRMs which I often found were lacking features meaning you couldn't do half the things you wanted to, or they were on the other end of the spectrum where they were too specialised in …
LeadSquared
Chose LeadSquared
LeadSquared is a dedicated Sales CRM. Earlier we were using Freshdesk for sales following a ticket based model which was highly inconvenient as all customer activity used to get created as a separate ticket and overall effort tracking was a mess. With the Lead and Activity …
Chose LeadSquared
We were searching for a CRM which was customizable according to our requirements and we tried with a lot of tools but this application has really worked out for us.
Chose LeadSquared
Flexibility and readiness to upgrade as per client's requirement. Support is at its best - The team, including people like Pratheek, is just amazing to work with. This totally reflects the company's work culture and the ethics they operate under. They have a client first …
Chose LeadSquared
LeadSquared is able to provide very important and informative reports and dashboards which is something we were looking for a long time and LeadSquared gave us all the things that we need. This is the main reason we selected LeadSquared against other alternatives.
Chose LeadSquared
The decision to go with LedSquared is three fold
  1. Flexible and easily adaptable to your use case.
  2. Quick and easy to integrate and get going
Chose LeadSquared
Its just because the team was approachable , this is one very good point
Just a call and sms away are the team for support.
Chose LeadSquared
LeadSquared is easier to use and much less expensive. The cost of onboarding (time and expense) is less than that of competitors. It's intuitive ease of use does not require one to have super in depth knowledge. There was much less risk going with LS compared to competitors …
Chose LeadSquared
It satisfied our key metrics of features and recurring costs.
Chose LeadSquared
Zoho is not customizable, and Capillary could not deliver technically. Kapture - Bad experience in project management.
Chose LeadSquared
Much more cost-effective than the other solutions on this list. Hubspot's A/B testing and email marketing library is much better, but not needed when you compare costs.
Chose LeadSquared
We tried integrating Zoho CRM but couldn't integrate it well and get our agents to use it. So, we looked at many other options and finalized on LeadSquared.
Chose LeadSquared
Simple to use - Intensive training is not required
Best in class interfaces - intuitive and responsive
Responsive web design templates are available
Chose LeadSquared
I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the …
Chose LeadSquared
As mentioned before LeadSquared is the best platform I have used for its features and usability and in the levels of support you receive.
Chose LeadSquared
We have to use ZOHO for CRM, AWeber or Get Response for auto responders and LeadPages for landing pages. LeadSquared is the complete package in one place. It saves time and improves quality and productivity.
Chose LeadSquared

According to me LeadSquared is a complete package for any one who does marketing and needs to manage multiple leads from different sources, and I am one of them. I felt LeadSquared was the best platform for me to work on without facing any difficulties.

So I started using …

Chose LeadSquared
It's most effective and less expensive.
Chose LeadSquared
The only Product we used and using "LeadSquared"
Chose LeadSquared
I moved from MailChimp to LeadSquared. Primarily because I wanted landing pages and email marketing in one software. Plus I wanted more advanced ways of segmenting customers and data based triggering of autoresponders.
Chose LeadSquared
When it comes to Marketing Automation, LeadSquared wins hands-down in terms of features. They also have a very friendly support team who go that extra mile to make the customer happy.
Features
HubSpot CRMLeadSquared
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot CRM
8.1
Ratings
3% above category average
LeadSquared
-
Ratings
Customer data management / contact management8.90 Ratings00 Ratings
Workflow management8.50 Ratings00 Ratings
Territory management4.90 Ratings00 Ratings
Opportunity management8.50 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)8.60 Ratings00 Ratings
Contract management7.90 Ratings00 Ratings
Quote & order management8.30 Ratings00 Ratings
Interaction tracking8.80 Ratings00 Ratings
Channel / partner relationship management8.20 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot CRM
8.1
Ratings
5% above category average
LeadSquared
-
Ratings
Case management8.40 Ratings00 Ratings
Call center management7.80 Ratings00 Ratings
Help desk management8.20 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot CRM
8.8
Ratings
12% above category average
LeadSquared
-
Ratings
Lead management8.90 Ratings00 Ratings
Email marketing8.60 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot CRM
8.3
Ratings
7% above category average
LeadSquared
-
Ratings
Task management8.50 Ratings00 Ratings
Billing and invoicing management8.00 Ratings00 Ratings
Reporting8.40 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot CRM
8.3
Ratings
7% above category average
LeadSquared
-
Ratings
Forecasting8.20 Ratings00 Ratings
Pipeline visualization8.50 Ratings00 Ratings
Customizable reports8.30 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot CRM
8.0
Ratings
4% above category average
LeadSquared
-
Ratings
Custom fields8.60 Ratings00 Ratings
Custom objects8.60 Ratings00 Ratings
Scripting environment6.30 Ratings00 Ratings
API for custom integration8.60 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot CRM
9.0
Ratings
6% above category average
LeadSquared
-
Ratings
Single sign-on capability9.00 Ratings00 Ratings
Role-based user permissions9.00 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot CRM
8.1
Ratings
7% above category average
LeadSquared
-
Ratings
Social data8.00 Ratings00 Ratings
Social engagement8.20 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot CRM
8.3
Ratings
9% above category average
LeadSquared
-
Ratings
Marketing automation8.60 Ratings00 Ratings
Compensation management7.90 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot CRM
8.0
Ratings
4% above category average
LeadSquared
-
Ratings
Mobile access8.00 Ratings00 Ratings
Best Alternatives
HubSpot CRMLeadSquared
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.3 out of 10
Creatio
Creatio
Score 9.3 out of 10
Enterprises
Creatio
Creatio
Score 9.3 out of 10
Creatio
Creatio
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot CRMLeadSquared
Likelihood to Recommend
8.4
(0 ratings)
7.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
8.8
(0 ratings)
Usability
8.3
(0 ratings)
9.0
(0 ratings)
Availability
8.2
(0 ratings)
-
(0 ratings)
Performance
6.4
(0 ratings)
-
(0 ratings)
Support Rating
5.6
(0 ratings)
9.8
(0 ratings)
Implementation Rating
7.3
(0 ratings)
-
(0 ratings)
Configurability
4.5
(0 ratings)
-
(0 ratings)
Ease of integration
7.3
(0 ratings)
-
(0 ratings)
Product Scalability
7.3
(0 ratings)
-
(0 ratings)
Vendor post-sale
6.4
(0 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(0 ratings)
-
(0 ratings)
User Testimonials
HubSpot CRMLeadSquared
Likelihood to Recommend
Most of our clients are either government institutions or Education sector clients, such as universities, colleges, Coaching Institutes, and Competitive boards. We store their data in a single place. That means we can keep our one client's data in one place without any confusion. Our data is always clear and understandable while it is in HubSpot CRM.
Read full review
Leadsquared is well suited for small to medium-sized enterprises where the team is small and you have a lot of areas to explore. Every team can have their suites/ accounts customised accordingly. I am not sure if I can compare it for bigger enterprises but I feel this best of best to get your work done more efficiently.
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Pros
  • The ability to create marketing campaigns and have control over when to stop and when to send the next according to your cadence design is excellent. However the ability to see the performance and the history for each prospect is so simple and so accessible - I kicked myself for not getting it sooner.
  • Having one place to create companies and contacts as well as score leads and track all contract products means we don't have to miss any renewals.
  • The Deal tracker gives us the ability to track multiple pipelines as well as team and individual metrics like average sale, percentage of goal, contribution to team effort which when mixed with an activity tracker means the team stays lean and mean to crush all goals.
  • The real time chat feature means prospects can navigate to our landing page for info about us, levels of product availability, pricing and begin a quick chat with members of the sales and support team.
  • Intel features along with lead scoring, SEO integration, podcasts and white papers all combine to be the most comprehensive CRM you could need.
Read full review
  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
Read full review
Cons
  • At times, it feels like there are too many options, which can be overwhelming when trying to grasp all that it has to offer fully.
  • The reporting features are lacking. It can be challenging to pull and export reports to share with users who are not on Hubspot.
  • It appears to have more issues with Windows; it consistently logs out and requires re-login to the CRM and the HubSpot Outlook add-on.
Read full review
  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
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Likelihood to Renew
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
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It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
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Usability
Once you are set up with HubSpot CRM, it becomes difficult to use any other tool, as it integrates you into the workflow and makes it a habit to log in to HubSpot to identify tasks for the day. The overall ease of use is also a brilliant factor in using HubSpot. They push you towards deal closure and revenue generation.
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1. The learning curve is not too steep; it is fairly simple. The UI albeit old looking, is fairly simple. 2. It has a lot of integrated apps using which you can directly access other systems under a single umbrella. 3. Processes and permission templates allow for role based access, thereby further simplifying the system by removing unnecessary element with respect to a specific group
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Support Rating
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
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Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
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Implementation Rating
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
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No answers on this topic
Alternatives Considered
Our team and senior managers deemed these products worth reviewing and requested that every team assess them, enabling our company to make an informed decision about the software to purchase. Everybody checked, and a survey was conducted among all those employees. We received the most votes for HubSpot CRM, as most employees preferred it.
Read full review
LeadSquared is a dedicated Sales CRM. Earlier we were using Freshdesk for sales following a ticket based model which was highly inconvenient as all customer activity used to get created as a separate ticket and overall effort tracking was a mess. With the Lead and Activity model, tracking became much easier and yes, Freshdesk is a support tool and Freshsales does exist but LeadSquared fulfilled our usecase at a much lesser price.
Read full review
Return on Investment
  • Gave a ton of visibility into user and sales funnel.
  • Able to get back to new signups or inbound leads much faster, sometimes within minutes. We have a Slack integration that's super helpful.
  • Saved hours each week that were earlier spent digging through emails or spreadsheets for context; meetings are a lot shorter because it is super easy to go through the created reports.
Read full review
  • Lead leakage stopped, positively impacting the CPL.
  • Customized Lead Stages helped the sales team to have a better follow up thus improving the conversion rates.
  • Automations and Drip implementation helped in drawing direct/indirect conversions from dormant leads - Adding to LTV of a customer.
Read full review
ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.

LeadSquared Screenshots

Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation