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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot CRM

    Score8.4 out of 10
    N/AHubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…

    $0

    Per Month [Unlimited Users]

    Xero

    Score8.4 out of 10
    N/AXero is an online accounting software product for small businesses and personal finance. Its features beyond general ledger and double-bookkeeping include quotable invoicing, bank reconciliation, purchase order and expense management, and tax management. Third party apps can extend its features further.

    $13

    per month

    Pricing
    HubSpot CRMXero
    Editions & Modules
    Free Forever
    $0
    Per Month [Unlimited Users]
    CRM Bundle
    $50
    per month
    Early
    $13
    per month
    Growing
    $37
    per month
    Established
    $70
    per month
    Offerings
    Pricing Offerings
    HubSpot CRMXero
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Prices in table are in USD and just apply to the US - other markets & prices are listed below: Canada - Starter $18 CAD/month, Standard $45 CAD/month, Premium 5 $58 CAD/month UK - Starter £14/month, Standard £28/month, Premium £36/month AU - Starter $29 AUD/month, Standard $59 AUD/month, Premium 5 $76 AUD/month NZ - Starter $31 NZD/month, Standard $66 NZD/month, Premium $84 NZD/month
    More Pricing Information
    Community Pulse
    HubSpot CRMXero
    Considered Both Products
    HubSpot
    Chose HubSpot CRM
    Hubspot is far superior to our previously used CRM, providing more automation and visibility of individual/company performance. It is also more cost-effective for multiple staff members and provides them with functionality to speed up their processes and complete their tasks …
    Incentivized
    Chose HubSpot CRM
    Hubspot blows Salesforce out of the water with all of the customizable fields and workflows and integrations.
    Incentivized
    Chose HubSpot CRM
    HubSpot is not as in-depth or detailed as some of the other CRM options out there. This also means that it can be a bit quicker to learn as it does not have as many features and it has a relatively simple interface that is easy to use. However, other tools out there have more …
    Incentivized
    Chose HubSpot CRM
    Well, because SAP is more complex compared to HubSpot so that's why I preferred HubSpot. Because SAP also is much appropriate for bigger companies too. I think it is not recommended for small to medium and startups companies.
    Incentivized
    Chose HubSpot CRM
    NA
    Incentivized
    Chose HubSpot CRM
    Some are too basic, others are stupidly complex (fine in the right environment though) but Hubspot works well for us.
    Incentivized
    Xero
    Chose Xero
    Xero is a lot more user friendly than MYOB, their custer support is somewhat better.
    Incentivized
    Chose Xero
    Xero ranks highly among the competitors, however multi-level reporting is better done in QuickBooks. More price sensitive, micro-businesses can find decent cheaper or free alternatives. Those wanting integration with other apps like cashflow management, inventory, reporting …
    Incentivized
    Chose Xero
    Sage is much more difficult to use and far less enjoyable to work with than Xero. Sage just feels 'old fashioned' and cumbersome compared to the streamlined Xero system. We have no regrets in adopting Xero over Sage. Furthermore, Xero is less expensive than Sage. Better system …
    Incentivized
    Chose Xero
    N/A
    Incentivized
    Chose Xero
    Solely the ease of use. This has saved me so much time on day-to-day tracking it is astonishing. Not only does it make it super easy to send invoices, but it also makes it easy to print invoices off, eases the process of partial payments, and keeps good track of all notes made …
    Incentivized
    Chose Xero
    Xero is much simpler and similarly cheaper. It is able to accomplish both quote generation as well as expense management.
    Incentivized
    Chose Xero
    Xero had better recommendations and my accountant preferred it even though it wasn't the cheapest, it came out the most recommended. Wave had a free version and a fairly good mobile experience this was our second choice.
    Incentivized
    Chose Xero
    For the purpose of which we use Xero, I have not used any alternative systems. However, for certain aspects of it such as expense management, we decided to go with Webexpenses to replace the expense management features of Xero. This was because Xero lacked the automation, …
    Incentivized
    Key User Insights
    Would buy again
    97%
    Would buy again
    1607 Answers
    93%
    Would buy again
    160 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    1204 Answers
    94%
    Delivers good value for the price
    153 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    1617 Answers
    93%
    Happy with the feature set
    160 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    1040 Answers
    94%
    Lived up to sales and marketing promises
    131 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    1010 Answers
    99%
    Implementation went as expected
    149 Answers
    Features
    HubSpot CRMXero
    Sales Force Automation
    Comparison of Sales Force Automation features of HubSpot CRM and Xero
    Feature
    HubSpot CRM
    8.0
    1716 Ratings
    2% above category average
    Xero
    -
    Ratings
    Customer data management / contact management8.91661 Ratings00 Ratings
    Workflow management8.41631 Ratings00 Ratings
    Territory management4.9184 Ratings00 Ratings
    Opportunity management8.41563 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)8.71680 Ratings00 Ratings
    Contract management7.9185 Ratings00 Ratings
    Quote & order management7.81152 Ratings00 Ratings
    Interaction tracking8.81623 Ratings00 Ratings
    Channel / partner relationship management8.2186 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of HubSpot CRM and Xero
    Feature
    HubSpot CRM
    8.0
    1157 Ratings
    4% above category average
    Xero
    -
    Ratings
    Case management8.31085 Ratings00 Ratings
    Call center management7.7927 Ratings00 Ratings
    Help desk management8.1993 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of HubSpot CRM and Xero
    Feature
    HubSpot CRM
    8.9
    1513 Ratings
    14% above category average
    Xero
    -
    Ratings
    Lead management8.91439 Ratings00 Ratings
    Email marketing8.91452 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of HubSpot CRM and Xero
    Feature
    HubSpot CRM
    8.1
    1567 Ratings
    5% above category average
    Xero
    -
    Ratings
    Task management8.31510 Ratings00 Ratings
    Billing and invoicing management7.8804 Ratings00 Ratings
    Reporting8.31403 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of HubSpot CRM and Xero
    Feature
    HubSpot CRM
    8.2
    1538 Ratings
    7% above category average
    Xero
    -
    Ratings
    Forecasting8.01220 Ratings00 Ratings
    Pipeline visualization8.51475 Ratings00 Ratings
    Customizable reports8.31432 Ratings00 Ratings
    Customization
    Comparison of Customization features of HubSpot CRM and Xero
    Feature
    HubSpot CRM
    8.0
    1470 Ratings
    5% above category average
    Xero
    8.0
    169 Ratings
    6% above category average
    Custom fields8.81450 Ratings00 Ratings
    Custom objects8.71269 Ratings00 Ratings
    Scripting environment6.3132 Ratings00 Ratings
    API for custom integration8.41045 Ratings7.979 Ratings
    Plug-ins00 Ratings8.1156 Ratings
    Security
    Comparison of Security features of HubSpot CRM and Xero
    Feature
    HubSpot CRM
    9.0
    1430 Ratings
    7% above category average
    Xero
    7.1
    213 Ratings
    14% below category average
    Single sign-on capability9.01295 Ratings5.572 Ratings
    Role-based user permissions9.01374 Ratings8.7211 Ratings
    Social CRM
    Comparison of Social CRM features of HubSpot CRM and Xero
    Feature
    HubSpot CRM
    8.0
    984 Ratings
    6% above category average
    Xero
    -
    Ratings
    Social data8.0972 Ratings00 Ratings
    Social engagement8.1960 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of HubSpot CRM and Xero
    Feature
    HubSpot CRM
    8.1
    1102 Ratings
    7% above category average
    Xero
    -
    Ratings
    Marketing automation8.41104 Ratings00 Ratings
    Compensation management7.8728 Ratings00 Ratings
    Platform
    Comparison of Platform features of HubSpot CRM and Xero
    Feature
    HubSpot CRM
    7.9
    1293 Ratings
    4% above category average
    Xero
    -
    Ratings
    Mobile access7.91302 Ratings00 Ratings
    Payroll Management
    Comparison of Payroll Management features of HubSpot CRM and Xero
    Feature
    HubSpot CRM
    -
    Ratings
    Xero
    7.5
    73 Ratings
    1% below category average
    Pay calculation00 Ratings8.065 Ratings
    Benefit plan administration00 Ratings8.023 Ratings
    Direct deposit files00 Ratings7.249 Ratings
    Salary revision and increment management00 Ratings7.141 Ratings
    Reimbursement management00 Ratings7.054 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of HubSpot CRM and Xero
    Feature
    HubSpot CRM
    -
    Ratings
    Xero
    8.3
    241 Ratings
    6% above category average
    Dashboards00 Ratings8.3237 Ratings
    Standard reports00 Ratings8.9239 Ratings
    Custom reports00 Ratings7.9212 Ratings
    General Ledger and Configurable Accounting
    Comparison of General Ledger and Configurable Accounting features of HubSpot CRM and Xero
    Feature
    HubSpot CRM
    -
    Ratings
    Xero
    8.3
    251 Ratings
    8% above category average
    Accounts payable00 Ratings7.9229 Ratings
    Accounts receivable00 Ratings8.1234 Ratings
    Cash management00 Ratings7.7217 Ratings
    Bank reconciliation00 Ratings8.6244 Ratings
    Expense management00 Ratings7.8224 Ratings
    Time tracking00 Ratings6.387 Ratings
    Fixed asset management00 Ratings7.7152 Ratings
    Multi-currency support00 Ratings7.9149 Ratings
    Multi-division support00 Ratings7.4129 Ratings
    Regulations compliance00 Ratings8.3131 Ratings
    Electronic tax filing00 Ratings8.6134 Ratings
    Self-service portal00 Ratings7.7153 Ratings
    Global Financial Support00 Ratings7.884 Ratings
    Primary and Secondary Ledgers00 Ratings7.881 Ratings
    Intercompany Accounting00 Ratings10.040 Ratings
    Localizations00 Ratings10.039 Ratings
    Journals and Reconciliations00 Ratings10.090 Ratings
    Enterprise Accounting00 Ratings10.033 Ratings
    Configurable Accounting00 Ratings10.059 Ratings
    Centralized Rules Framework00 Ratings6.033 Ratings
    Standardized Processes00 Ratings8.059 Ratings
    Inventory Management
    Comparison of Inventory Management features of HubSpot CRM and Xero
    Feature
    HubSpot CRM
    -
    Ratings
    Xero
    6.3
    119 Ratings
    14% below category average
    Inventory tracking00 Ratings7.1115 Ratings
    Automatic reordering00 Ratings6.224 Ratings
    Location management00 Ratings6.229 Ratings
    Manufacturing module00 Ratings6.016 Ratings
    Order Management
    Comparison of Order Management features of HubSpot CRM and Xero
    Feature
    HubSpot CRM
    -
    Ratings
    Xero
    7.3
    89 Ratings
    1% below category average
    Pricing00 Ratings10.062 Ratings
    Order entry00 Ratings10.056 Ratings
    Credit card processing00 Ratings6.358 Ratings
    Cost of goods sold00 Ratings6.366 Ratings
    Order Orchestration00 Ratings6.121 Ratings
    End-to-end order visibility00 Ratings6.124 Ratings
    Order exception Resolution00 Ratings6.117 Ratings
    Best Alternatives
    HubSpot CRMXero
    Small Businesses
    Salesflare
    Score10 out of 10
    QuickBooks Self-Employed (discontinued)
    Score4.2 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    MYOB
    Score8.3 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    Microsoft Dynamics GP
    Score5.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HubSpot CRMXero
    Likelihood to Recommend
    8.6
    (1771 ratings)
    8.3
    (266 ratings)
    Likelihood to Renew
    9.9
    (32 ratings)
    4.7
    (38 ratings)
    Usability
    8.4
    (1619 ratings)
    8.3
    (192 ratings)
    Availability
    8.2
    (1 ratings)
    3.1
    (12 ratings)
    Performance
    6.4
    (1 ratings)
    8.0
    (10 ratings)
    Support Rating
    10.0
    (25 ratings)
    5.6
    (40 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (6 ratings)
    Implementation Rating
    7.3
    (9 ratings)
    7.6
    (13 ratings)
    Configurability
    4.5
    (1 ratings)
    8.1
    (3 ratings)
    Contract Terms and Pricing Model
    5.5
    (1 ratings)
    -
    (0 ratings)
    CPA Rating
    -
    (0 ratings)
    9.1
    (10 ratings)
    Ease of integration
    7.3
    (1 ratings)
    7.4
    (150 ratings)
    Product Scalability
    7.3
    (1 ratings)
    7.0
    (8 ratings)
    Vendor post-sale
    6.4
    (1 ratings)
    6.5
    (4 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    6.5
    (4 ratings)
    User Testimonials
    HubSpot CRMXero
    Likelihood to Recommend
    HubSpot
    I think HubSpot CRM is really worth it for small to large organizations who have at least 5 sales people. You really get more use out of the program the larger your sales team is. HubSpot CRM is such a robust program it does take time to learn and you need to be prepared to scale with it for years. You will be better at utilizing it after year 2 than year 1 for sure.
    Incentivized
    Read full review
    Xero
    The only time I wouldn't be suggesting it is to consultants or solopreneurs. I think it's too overwhelming unless you are experienced or have a background related to finance. So it's not that the product isn't powerful, it's that it can be too powerful. For all other size businesses it really is what you need to use to make life simple to track everything in your business. It definitely saves me time by having it all in one place and not multiple spreadsheets etc
    Incentivized
    Read full review
    Pros
    HubSpot
    • With a unified workflow, we can effortlessly update contact records, generate sales deals, and dispatch personalized marketing emails.
    • With Breeze AI, I can easily automate tasks by giving it the proper prompt. It doesn’t generate random text. It helps in managing tasks.
    Incentivized
    Read full review
    Xero
    • The bank feed integration makes reconciling transactions easy
    • Once you load a template for your invoices, every client gets a professional looking invoice
    • Bill paying and tracking of payments is also easy; you load your bill into Xero, pay it through the bank, and when the transaction is completed it comes through on bank feeds. If you need to query when a bill was paid, it is all there in Xero
    Incentivized
    Read full review
    Cons
    HubSpot
    • The mobile app could be better. It is fine for quick updates or checking something on the go, but it feels limited compared to the desktop version.
    • In my time of using Hubspot, the dashboard UI has changed twice I think, and it certainly isn't helpful when you're trying to get used a new view entirely.
    • I have observed HubSpot CRM sometimes has issues with large lists, and shows incorrect number on the list page versus the detail page.
    • Search can be improved, because sometimes it misbehaves or doesn't show what is expected.
    Incentivized
    Read full review
    Xero
    • Having different email addresses for different parts of a customer's business (eg invoices and statements to different places)
    • Easily seeing the text of emails that have been sent through Xero
    • More easily archiving old pay items. Our HR software updates rates when awards are updated which means a lot of old pay rates are in the system and they have multiple clicks to archive each one. Clicking the ones to archive in bulk and then just click archive for all would be much more efficient.
    Incentivized
    Read full review
    Likelihood to Renew
    HubSpot
    Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
    Incentivized
    Read full review
    Xero
    In addition to the matters covered in this review, my reason for renewing this product is that Xero's functionality and the constant updates that the company provides, makes the software even more business friendly. The software therefore builds a brand loyalty among customers.
    Read full review
    Usability
    HubSpot
    There is a steep learning curve with HubSpot compared to more rigid Client/Case Management APIs. The platform's openness can be overwhelming to navigate and to teach to those who are technologically challenged. Once you learn the navigation and the tools needed to complete tasks, it becomes easier. There was a lot of clutter on the navigation menu. If your subscription doesn't give you access to a tool, you should be able to deactivate it or remove it from the navigation, which could reduce the platform's overwhelming nature.
    Incentivized
    Read full review
    Xero
    As a standalone software, it allows users to fulfill most of the basic functions (e.g. transaction input and report generation) simply and conveniently. It also allows for multiple APIs to help augment various tasks that accounting-adjacent (e.g. claims processing). The cloud based model and portability to mobile devices allows tasks to be carried out in a more convenient way.
    Read full review
    Reliability and Availability
    HubSpot
    No answers on this topic
    Xero
    We have been actively using and 100% Xero based for our ecommerce accounting practice for over 4 years. There has on been one real outage for more than 5 minutes. Xero was open and transparent about the outage, what they were doing to resolve the issue, and provided 15 minute updates. Showing how they care about their customers and partners. Plus, showing that their customers care too, were understanding, and went surfing or in our case took a nap. Couldn't run our business without Xero as a partner.
    Read full review
    Performance
    HubSpot
    No answers on this topic
    Xero
    On a good day, things worked but after upgrades, things began to slow and or not work at all at times. I coined the moving circle while I waited as the "Xero Wheel of Death". Sometimes it never stopped and force quitting was necessary.
    Incentivized
    Read full review
    Support Rating
    HubSpot
    Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
    Incentivized
    Read full review
    Xero
    Always respond and keep issues open until you are satisfied with the result. Generally good responses, in the past, I had some support responses that were really basic and really annoying. They type where "have your tried restarting your computer" style of answers. Well, of course, I went through all the basics before contacting them. Duh, but I suppose not everyone does. Otherwise, it would be a 10. The last year has shown a marked improvement in the support responses however.
    Read full review
    In-Person Training
    HubSpot
    No answers on this topic
    Xero
    The format was great; someone was there to ask questions or help if you were stuck.
    Incentivized
    Read full review
    Online Training
    HubSpot
    No answers on this topic
    Xero
    All of Xero's training is online and available for anyone (business owner or accountants) to learn and become experts in their system. There is a range of content from product training to real world webinars from their partners. Xero is beautiful accounting software and their training is the same.
    Read full review
    Implementation Rating
    HubSpot
    If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
    Incentivized
    Read full review
    Xero
    If it can be done, time the implementation near a new fiscal year so you can start clean. Otherwise, you have to go back and do historical data from the beginning of the fiscal year, which can be brain draining.
    Incentivized
    Read full review
    Alternatives Considered
    HubSpot
    Our team and senior managers deemed these products worth reviewing and requested that every team assess them, enabling our company to make an informed decision about the software to purchase. Everybody checked, and a survey was conducted among all those employees. We received the most votes for HubSpot CRM, as most employees preferred it.
    Incentivized
    Read full review
    Xero
    Each of the products I listed had their own list of drawbacks, but the one thing they all had in common, which was right on top of that list of drawbacks, was ease of use. I struggled to get myself accustomed to each system and struggled, but when it came to getting a client to even try and use it was when the true struggle started. Just found it easier to make use of Xero from the very beginning.
    Read full review
    Scalability
    HubSpot
    No answers on this topic
    Xero
    I have yet to fully stress test the product given the size of the company where I am using it. I am sure as we scale to more customers, more vendors and more reporting requirements, I will have a better understanding of what it is capable of in terms of bandwidth and processing
    Incentivized
    Read full review
    Return on Investment
    HubSpot
    • When the decision came to explore a platform that would migrate our data and leave the transition as seamless as I would like to see more native options for automation possible, a number of products were suggested. Once we saw HubSpot CRM we knew it was for us. My division were the trial usage group...which has led to enterprise adoption and we couldn't be happier.
    • I wish I could say that the support team has been awesome... but we haven't needed to utilize them, which is a testimony in its own right. The couple of minor issues we had were largely user education issues and were quickly handled.
    • The commitment the entire HubSpot team has for, not just their clients, but anyone in business that is open to learn resonates with everything they do. I subscribed to their blog and the free resources they deliver is truly amazing and they deserve kudos.
    Incentivized
    Read full review
    Xero
    • Xero is a basic accounting system that performs basic accounting tasks easily and accurately. For that, it provides a positive impact on our day to day accounting operations.
    • Because of Xero's basic structure, I feel it lacks some of the sophistication that some users want and need. The ability to create unique custom reports would enhance the impact Xero would have on meeting business objectives by providing current and useful accounting information.
    • In my opinion, Xero's lack of focus on their customers - their users - is a real issue with me. In my opinion, those of us that are in the trenches that work with the system on a daily basis have to deal with the shortcomings of the system with the knowledge that Xero support refuses to address the operational issues that make their user's lives difficult. I feel if Xero would focus on truly making their software better from a users point of view, it has the potential to be a great system.
    Read full review
    ScreenShots

    HubSpot CRM Screenshots

    Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.

    Xero Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot