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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot Data Hub

    Score8.2 out of 10
    N/AHubSpot Operations Hub (based on technology from the former PieSync that was acquired by HubSpot November 2019) is a two-way contacts integration platform. The vendor emphasizes quick and easy setup automated customer and client data matching and updating between apps.

    $15

    per month per seat

    ObservePoint

    Score8.4 out of 10
    N/AObservePoint is a web governance and automated auditing platform for digital analytics, privacy, accessibility, and marketing operations teams. It scans websites, landing pages, staging environments, and configured user journeys to identify analytics implementation errors, privacy risks, accessibility issues, broken links, and other website defects.

    $598

    per month

    Pricing
    HubSpot Data HubObservePoint
    Editions & Modules
    Starter
    $15
    per month per seat
    Professional
    $800
    per month Includes 1 Core Seat (Additional Core Seats start at $50 /mo)
    Enterprise
    $2000
    per month Includes 1 Core Seat (Additional Core Seats start at $75 /mo)
    Essentials
    $599
    per month up to 4,000 page scans /month
    Professional
    $2,400
    per month up to 20,000 page scans /month
    Enterprise
    Custom ($0.0325 - $0.11 / page)
    Starting at 20,000+ page scans /month
    Offerings
    Pricing Offerings
    HubSpot Data HubObservePoint
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual billing.—
    More Pricing Information
    Community Pulse
    HubSpot Data HubObservePoint
    Considered Both Products
    HubSpot
    No answer on this topic
    ObservePoint
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    No answers on this topic
    Happy with the feature set
    83%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    Implementation went as expected
    67%
    Implementation went as expected
    4 Answers
    No answers on this topic
    Best Alternatives
    HubSpot Data HubObservePoint
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    GTM Studio Powered by ZoomInfo
    Score8.1 out of 10
    No answers on this topic
    Medium-sized Companies
    Clari (legacy product)
    Score8.2 out of 10
    No answers on this topic
    Enterprises
    Clari (legacy product)
    Score8.2 out of 10
    SAP Data Services
    Score7.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HubSpot Data HubObservePoint
    Likelihood to Recommend
    9.5
    (26 ratings)
    8.8
    (9 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    Usability
    10.0
    (3 ratings)
    9.1
    (1 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    8.2
    (7 ratings)
    10.0
    (2 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    Online Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (1 ratings)
    Configurability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    HubSpot Data HubObservePoint
    Likelihood to Recommend
    HubSpot
    In cases of brands that have been in the market for a long time but do not see any impact from new clients or consumers, HubSpot is ideal since it allows to keep the brand fresh in the mind of the audience. HubSpot additionally provides insight into what we're doing and allowed us to align the sales team with company goals. It also ensures that you receive updates from your computer. We can handle all programming requests that come into our team. One thing that HubSpot can improve on is not having a good centralized dashboard that allows for a full view of ALL data coming in. You can go to each piece, but not having them all attached to the board adds a bit of a challenge. It's not very complex to handle, but it would be easier to use if it had that feature.
    Incentivized
    Read full review
    ObservePoint
    ObservePoint is a great tool for automating page testing and standardizing campaigns to observe accurate customer insights. You can identify customer mapping journey. They also help in data protection and insights which are very important and essential these days. They should work more on easy interface designs. Overall, it is the best.
    Read full review
    Pros
    HubSpot
    • Easy to figure out. Once you login, it's incredibly easy to figure out what to do, thanks to their simple UIX.
    • Easy integrations with many partners. PieSync offers easy integrations with many partners. Integrating is as easy as clicking, filling in your login information and clicking again!
    • Allowing multiple integrations. I'm glad PieSync allows multiple integrations so you aren't limited with how you integrate your different systems with contact information. Very helpful!
    Incentivized
    Read full review
    ObservePoint
    • The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive.
    • All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database.
    • The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation.
    • Standard reporting within the UI is robust and easy to consume.
    Read full review
    Cons
    HubSpot
    • The biggest issue we have had with PieSync is the lack of detail within syncing. Sometimes when there is an issue with a Sync it is hard to determine what went wrong. Even though most of the time it's user error, it's hard to diagnose issues with the current PieSync set-up.
    • The pricing of PieSync is a little odd and I think should be based on something other than number of contacts you're syncing.
    Incentivized
    Read full review
    ObservePoint
    • Page details, although interesting, are not very useful as the data is too granular and not possible to integrate with other analytics data for insights.
    • Some of the custom tagging may be a little complicated, so sometimes we need an engineer or an ObservePoint tech to help us out.
    Incentivized
    Read full review
    Likelihood to Renew
    HubSpot
    The tool is very "set it and forget it" and reliable!
    Incentivized
    Read full review
    ObservePoint
    ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.
    Read full review
    Usability
    HubSpot
    I used it with a couple of systems that I was not expecting to be smooth sailing and it just worked without any issues.
    Incentivized
    Read full review
    ObservePoint
    It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.
    Read full review
    Reliability and Availability
    HubSpot
    No answers on this topic
    ObservePoint
    I've only experienced one system availability issue in the 3 years we've been using it.
    Read full review
    Performance
    HubSpot
    No answers on this topic
    ObservePoint
    Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.
    Read full review
    Support Rating
    HubSpot
    Every time that I've had a question, PieSync has been very responsive. It is a reliable company with a great team that is devoted to helping their customers. I've been their customer for 2 years and I've never looked back. Support is an important reason why PieSync is my go-to app for this job.
    Incentivized
    Read full review
    ObservePoint
    Support is very strong indeed and has been consistent over the last 4 years. They are also friendly and tag nerds like me!
    Read full review
    In-Person Training
    HubSpot
    No answers on this topic
    ObservePoint
    Instructor was knowledgeable and delivered the content well.
    Read full review
    Online Training
    HubSpot
    No answers on this topic
    ObservePoint
    It's easy to find the information you need when you need it and it is easy to consume.
    Read full review
    Implementation Rating
    HubSpot
    No answers on this topic
    ObservePoint
    Start with small audits until you have determined what you might want to filter out.
    Read full review
    Alternatives Considered
    HubSpot
    PieSync is much less confusing, and from what I remember, cheaper. But if you need a more robust solution to get more data from system to system, you will need to find something other than PieSync. Zapier can be confusing and complicated to setup. And as you get more and more into the weeds with Zapier, you start realizing that you need to upgrade from plan to plan as you add these more complicated steps.
    Incentivized
    Read full review
    ObservePoint
    I have not used any other product other than ObservePoint for my requirements. there are a number of features for which it has proved helpful. Technology Governance ensures our data collection tools and processes are executing as planned, so our organization can make better decisions based on better data and so on
    Incentivized
    Read full review
    Scalability
    HubSpot
    No answers on this topic
    ObservePoint
    I have not reached an unreasonable product limitation as of yet.
    Read full review
    Return on Investment
    HubSpot
    • PieSync saves our team countless hours of repetitive data input by syncing the data automatically.
    • PieSync has allowed us to use additional specialized marketing software and still be able to keep our contact data synced to our CRM.
    • ROI is positive as the cost has far outweighed the time savings of inputting data and reducing mistakes with client data.
    Incentivized
    Read full review
    ObservePoint
    • ObservePoint has helped us quickly (within minutes) catch when a process or pathing on the website breaks, which allows us to fix it quickly. Whether technical/dev or analytics issues, without ObservePoint, they could have been undetected for weeks.
    Incentivized
    Read full review
    ScreenShots

    HubSpot Data Hub Screenshots

    Screenshot of the currently available connections.Screenshot of PieSync dashboard viewScreenshot of the interface to configure a sync between 2 apps (or more)