Humantic AI vs. TechTarget Priority Engine

I suspect there are other ways I could use Humantic. I have limited my use to quickly building trust with someone. It works most times. Sometimes, people's LinkedIn profiles don't have sufficient data for Humantic to render a view - that is frustrating, but understandable. I found that it is useful as another set of data points, but it can't replace one's own capabilities.

TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.

Incentivized

• Pretty accurate insight into the style of teh person you're speaking with
• Hints on how to sell better to the person you're speaking with.
• Love the insights on on how to better prospect and close the individual

Incentivized

• Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
• I don't know of another alternative source, but TechTarget provides data on content that people are researching.
• TechTarget provides current tech stack for companies that I'm researching.

Incentivized

• They have inaccurate information regarding DISC profiles
• The onboarding was messy and confusing
• Ongoing support could be better

Incentivized

• It is not particularly intuitive
• Too many steps to get where I need to go
• Needs to provide more depth to help determine urgency and intent to buy
• Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.

Incentivized

The product is a very nice to have for detailed and thorough prospecting

Incentivized

Usability is great, we would love to see how strong the intent is for every keywords

Incentivized

I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.

Incentivized

We loved how simple it is use.

Incentivized

TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread

Incentivized

• Builds trust quickly.
• Shortens engagement cycles.
• Strengthens business communications with clients.

• It is best when used in conjunction with all of our other tooling and not used alone
• It has enabled my team to have a better feel for what is happening at a prospect's company
• It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages

Incentivized