IBM Watson Content Analytics vs. Webtrends Optimize

If one is looking for a content crawling search engine (think "Google" but on your own private system), IBM Watson does a great job. It is also very good for locating duplicate files/folders and lost items. If document organization and searching is the goal, IBM Watson hits the nail on the head.

Incentivized

Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.

Incentivized

• Easy Interface - Drag and click based UI.
• Good amount of tools for visualization.
• Less amount of time taken to perform analysis.

Incentivized

• Intuitive test set-up makes for a low learning curve.
• Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
• Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.

• The software is semi-limited to indexing and searching.
• Software does not force a specific "structure" as some document management systems do.

Incentivized

• The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
• There's a bit of a steep learning curve, you can't just dive into the program.
• It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.

Incentivized

Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.

Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.

zero complaints. I'm not aware of it ever failing.

Zero complaints. It seemed to do its job quickly and accurately.

The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.

Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.

Implementation was pretty straightforward

IBM Watson is not quite in the same category as Worldox or NetDocuments as both are full-fledged document management. However, both vendors provide a similar searching and indexing product. Worldox provides searching and indexing but the Indexer is somewhat prone to issues. IBM Watson does not have the stability/consistency issues. NetDocuments is cloud-hosted document management and its index does not seem to have issues. That being said, there is a large premium as the data is all stored in a cloud container with the management system.

Incentivized

Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources

• It has provided a positive work environment.
• Since its easy and understandable good amount of team communication improved.

Incentivized

• So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.