iContact vs. Maestro

I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.

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Maestro is well suited for demand planning scenarios if you need to adjust your plan based on historical data. With the Demand Override option, the plan can be easily derived to the least granular level of the hierarchy. There are ML features to handle the outliers in our plan. This is less appropriate if you want to migrate more custom and complex logic from SAP APO.

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• Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
• Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
• Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.

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• Customer Support - I appreciate that I always get a quick response, if not immediate with easy to follow solutions to my concerns/issues. Their customer support team is always positive, friendly and helpful!
• Easy to Learn and Understand - I am not great with technology but I find Maestro easy to learn, use and navigate. It is very user friendly.
• Ability to Easily Update Charges - I appreciate the ease of access to Member and guest billing and folios and how easy it is for me to post, remove or reverse charges as need be.
• One Interface - I appreciate being able to track member information and reservations in one area! What a great tool.

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• We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
• The regular version of iContact doesn't support event management or logic flows for automated messaging.
• Custom form fields have limited field type options (can't build a drop-down).

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• No ability to view contact information from a home screen (must click into profile to see phone number)
• Feels a bit archaic
• Would be nice to see "flags" or ways to mark students for calling
• Wish that the 'attempted call' option turned a student yellow instead of keeping them red

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iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.

Maestro is what we are comfortable with and probably what we'll stay with, but it can be slow at times and lacks certain functionalities

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I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.

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AI guidance can be used to identify the outliers with minimal time. The system will provide the high-priority exceptions with clear context and suggested actions. If we modify the forecast, it will immediately recalculate the capacity, component availability, and margin impacts. Demand Preview and Supply Network planning can provide KPIs like Total Demand and Total Supply forecast. These KPIs can be used to check the performance of the production plants.

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iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.

They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.

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I love Maestro support! They are always available or get back to you quickly. The employees that work at Maestro must get treated well because they are always positive and patient on the phone with me. And, even though I am not great with technology they always help me find a solution.

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The templates are difficult to customize, and they don't render well in email platforms

i wouldn't be using it if i wasn't satisfied. time is money

I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.

I have experience with SAP IBP in my previous organization. Compared to IBP, Maestro uses the concurrent planning engine. The Performance of Maestro is better. SAP IBP is mainly built for the SAP Environment. Maestro can be used with different ERP systems as well. We were having some non-APO market planning. Maestro can be used to address this scenario as well.

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iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.

• We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
• We like the breakdown of statistics in the dashboard. They're easy to read.
• iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.

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• At one point our step pricing was not working properly so we did lose some room revenue. Maestro helped us get this resolved.
• Maestro saves time, which saves money, by having all of our member billing, reservations and more in one location.
• No other impacts that I can think of.

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