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iContact vs. Microsoft Viva Goals (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Microsoft Viva Goals (discontinued)

    Score8.7 out of 10
    N/AMicrosoft Viva Goals (formerly Ally, or Ally.io) was a Strategic Goal-Planning & Execution Management software. Ally.io became a Microsoft brand after the October 2021 acquisition, and is slated for retirement December 2025.

    $108

    per year per user

    Pricing
    iContactMicrosoft Viva Goals (discontinued)
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    Microsoft Viva - Learn Module
    $48
    per year per user
    Microsoft Viva - Insights Module
    $48
    per year per user
    Microsoft Viva - Topics Module
    $48
    per year per user
    Microsoft Viva Suite
    $108
    per year per user
    Offerings
    Pricing Offerings
    iContactMicrosoft Viva Goals (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    iContactMicrosoft Viva Goals (discontinued)
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and Microsoft Viva Goals (discontinued)
    Feature
    iContact
    6.6
    26 Ratings
    19% below category average
    Microsoft Viva Goals (discontinued)
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and Microsoft Viva Goals (discontinued)
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    Microsoft Viva Goals (discontinued)
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and Microsoft Viva Goals (discontinued)
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    Microsoft Viva Goals (discontinued)
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Best Alternatives
    iContactMicrosoft Viva Goals (discontinued)
    Small Businesses
    Mad Mimi
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    No answers on this topic
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactMicrosoft Viva Goals (discontinued)
    Likelihood to Recommend
    8.0
    (45 ratings)
    8.0
    (4 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (6 ratings)
    -
    (0 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (9 ratings)
    -
    (0 ratings)
    Online Training
    1.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    iContactMicrosoft Viva Goals (discontinued)
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Discontinued Products
    Well suited for
    • Companies that have experience of using the OKR methodology and have a clear understanding of what it is
    • Companies that are planning to expand/scale the OKR program
    • Companies that are looking to reduce the effort involved in running the OKR program
    Ill-suited for:
    • Companies that are using OKRs for the first time and do not have a clear understanding of the methodology
    Incentivized
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Discontinued Products
    • Visualizing the hierarchy and relationship between objectives and key results. The nesting and double alignment functionality are especially helpful, as they can't easily be expressed on, say, a simple worksheet or Confluence page.
    • Reminding the team to make regular check-ins. What gets measured gets done. This prevents the common pitfall of setting goals and not revisiting them until the end of a project (when it is too late).
    • Integration with external sources for automated check-ins. Why do this manually when it can happen behind the scenes?
    Incentivized
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Discontinued Products
    • Accelerate integrations and add more integrations.
    • Ally.io has room for improvement in providing benchmark in-depth analysis across industries, same-size companies, etc.
    • Ally.io can still improve upon some of its product features and communicating the releases. Videos have been extremely helpful.
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Discontinued Products
    No answers on this topic
    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Discontinued Products
    No answers on this topic
    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Discontinued Products
    Microsoft Viva comes with Teams. The Monday board is helpful too, but I just like Microsoft Viva better
    Incentivized
    Read full review
    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Discontinued Products
    No answers on this topic
    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    Discontinued Products
    • Ally.io has had a positive impact so far in reducing the effort involved in managing the entire OKR program.
    • It also has brought with itself the opportunities to avail training and Q&A sessions with experts
    • Increased the overall engagement of the company with its objectives
    Incentivized
    Read full review
    ScreenShots