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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Anypoint Platform

    Score8.1 out of 10
    N/AThe Anypoint Platform developed by MuleSoft and acquired by Salesforce in early 2018 is designed to connect apps, data, and devices anywhere, on-premises or in the cloud. This platform was built to offer out-of-the-box connectors as well as tools that architects and developers can adopt quickly to design, build and manage the entire lifecycle of their APIs, applications, and products.N/A
    Pricing
    iContactAnypoint Platform
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    iContactAnypoint Platform
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    iContactAnypoint Platform
    Considered Both Products
    iContact
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    14 Answers
    Delivers good value for the price
    No answers on this topic
    92%
    Delivers good value for the price
    12 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    15 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    92%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    13 Answers
    Features
    iContactAnypoint Platform
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and MuleSoft Anypoint Platform
    Feature
    iContact
    6.6
    26 Ratings
    20% below category average
    MuleSoft Anypoint Platform
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and MuleSoft Anypoint Platform
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    MuleSoft Anypoint Platform
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and MuleSoft Anypoint Platform
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    MuleSoft Anypoint Platform
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Cloud Data Integration
    Comparison of Cloud Data Integration features of iContact and MuleSoft Anypoint Platform
    Feature
    iContact
    -
    Ratings
    MuleSoft Anypoint Platform
    9.7
    13 Ratings
    19% above category average
    Pre-built connectors00 Ratings9.814 Ratings
    Connector modification00 Ratings9.714 Ratings
    Support for real-time and batch integration00 Ratings9.714 Ratings
    Data quality services00 Ratings9.614 Ratings
    Data security features00 Ratings9.714 Ratings
    Monitoring console00 Ratings9.714 Ratings
    Best Alternatives
    iContactAnypoint Platform
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Make
    Score9.3 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    IBM App Connect
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Workato
    Score9.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactAnypoint Platform
    Likelihood to Recommend
    8.0
    (45 ratings)
    9.0
    (26 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    9.0
    (1 ratings)
    Usability
    8.0
    (6 ratings)
    8.7
    (6 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (9 ratings)
    10.0
    (6 ratings)
    Online Training
    1.0
    (1 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    iContactAnypoint Platform
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Salesforce
    MuleSoft Anypoint Platform is best tool in the market for developing APIs with complex structures communicating with various different types of applications including web applications as well as legacy applications. Also applications including database connectivity for fetching and updating data in the DB tables. I cant think of any scenario which MuleSoft Anypoint Platform could not be used for developing the integrations.
    Incentivized
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Salesforce
    • API Manager provides easy API Policy Governance. You do not have to manage multiple platforms for managing the policies.
    • Supports hybrid Mule EBS environments. You can configure both CouldHub-based and on-premise-based API using Mulesoft API manager in a similar manner.
    • It's very easy to implement API proxy.
    • User friendly UI.
    • Single platform to manage all.
    Incentivized
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Salesforce
    • Has more features than what we really need so we're paying for more than we use. Sort of like paying for an Abrams tank when all we really need is a Toyota Corolla.
    • Not a value product, tends to be expensive.
    • Takes a while for developers to learn to use Mulesoft Anypoint.
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Salesforce
    No answers on this topic
    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Salesforce
    We have migrated our existing over 100+ APIs from legacy to MuleSoft Anypoint Platform and the processing has seen over 40% improvement and saved huge amount in overall annual billing. From development perspective, MuleSoft Vibe has made developers life so easy and reduced development time. Extensive logging, and build-in connectors for other integration tools, logging and repo is providing kind of one place solutions. Any point Platform is providing various options like runtime, API manager, Access management, segregation of Business groups and so many other option which is helping us to monitor, configure and manage all our APIs in one place
    Read full review
    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Salesforce
    No answers on this topic
    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Salesforce
    Anypoint Platform support is very responsive. There is also a huge knowledge base and an active online forum where answers to most questions can be found. When needed support engages the engineering group so adequate solutions or workarounds are always provided.
    Incentivized
    Read full review
    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Salesforce
    I have started with MuleSoft Fundamentals course provided by MuleSoft training at start. This was sufficient to do initial learning and get onboarded. The online documentation with different Runtime versions/deprecated functions and keywords are well documented. The automated solution provided by MuleSoft Anypoint Platform to upgrade 3.0 to 4.0 gave a good head start while learning MuleSoft Anypoint Platform and working altogether with Online training and documentations
    Read full review
    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Salesforce
    No answers on this topic
    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Salesforce
    Once we have moved all of our system integration APIs to the MuleSoft Anypoint Platform, we will need to communicate with a wide variety of external systems. All of our business and service logic is stored in the aforementioned core systems. Anypoint Platform (and all of our APIs) makes it easy to connect to various other platforms. In order to link to these many other systems, connectors and/or components are utilized, and they are simple to configure and integrate.
    Incentivized
    Read full review
    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Salesforce
    No answers on this topic
    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    Salesforce
    • Mulesoft can be used to provide an integration platform to a large number of systems like Salesforce, ODBC, JDBC, SAP, Mongo DB, etc.
    • An excellent option to develop microservices and real-time integrations.
    • Not as robust in handling large data volumes, Informatica is better in that respect.
    Incentivized
    Read full review
    ScreenShots

    Anypoint Platform Screenshots

    Screenshot of Connect any endpoints using out-of-the-box connectors, dynamic connectivity to API specifications, or by building reusable connectors with Anypoint DevKit™.Screenshot of A reporting suite that provides a real-time view of API consumption trends and operational performance. Analytics provides insight into how your API is being used and informs forward-looking design decisions.Screenshot of A platform to engage with API developers and drive adoption. Share documentation, examples and manage developer access from a single platform.