iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
$14
per month
PLANOLY
Score7.5 out of 10
N/A
PLANOLY is a social marketing platform boasting over 5 million users to visually plan, schedule, and measure performance across Instagram and Pinterest.
$16
per month
Pricing
iContact
PLANOLY
Editions & Modules
1500 Users
$15.00
per month
2500 Users
$25.00
per month
5000 Users
$45.00
per month
Social Planner Starter
$16
per month up to 1 user
Creator Pro
$20
per month
Social Planner Growth
$28
per month up to 3 users
Social Planner Pro
$43
per month up to 6 users
Creator Pro Plus
$54
per month
Offerings
Pricing Offerings
iContact
PLANOLY
Free Trial
No
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
Discount offered for annual billing.
More Pricing Information
Features
iContact
PLANOLY
Email & Online Marketing
Comparison of Email & Online Marketing features of iContact and PLANOLY
Feature
iContact
6.6
26 Ratings
19% below category average
PLANOLY
-
Ratings
WYSIWYG email editor
7.024 Ratings
00 Ratings
Dynamic content
7.021 Ratings
00 Ratings
Ability to test dynamic content
5.021 Ratings
00 Ratings
Landing pages
7.014 Ratings
00 Ratings
A/B testing
5.017 Ratings
00 Ratings
Mobile optimization
7.021 Ratings
00 Ratings
Email deliverability reporting
7.025 Ratings
00 Ratings
List management
8.025 Ratings
00 Ratings
Triggered drip sequences
6.015 Ratings
00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of iContact and PLANOLY
Feature
iContact
8.0
26 Ratings
5% above category average
PLANOLY
-
Ratings
Dashboards
8.026 Ratings
00 Ratings
Standard reports
8.025 Ratings
00 Ratings
Custom reports
8.015 Ratings
00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of iContact and PLANOLY
Feature
iContact
7.0
1 Ratings
15% below category average
PLANOLY
-
Ratings
URL Validation
7.01 Ratings
00 Ratings
Link Tracking
7.01 Ratings
00 Ratings
Image Validation
7.01 Ratings
00 Ratings
Inbox Display
7.01 Ratings
00 Ratings
Email Accessibility Tools
7.01 Ratings
00 Ratings
Spelling and Grammar Check
7.01 Ratings
00 Ratings
Spam Testing
7.01 Ratings
00 Ratings
Email Previews
7.01 Ratings
00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of iContact and PLANOLY
Feature
iContact
-
Ratings
PLANOLY
10.0
1 Ratings
27% above category average
Boolean keyword searches
00 Ratings
10.01 Ratings
Sentiment analysis
00 Ratings
10.01 Ratings
Broad channel coverage
00 Ratings
10.01 Ratings
Publishing
Comparison of Publishing features of iContact and PLANOLY
Feature
iContact
-
Ratings
PLANOLY
10.0
2 Ratings
20% above category average
Content planning and scheduling
00 Ratings
10.02 Ratings
Audience targeting
00 Ratings
10.01 Ratings
Content optimization
00 Ratings
10.01 Ratings
Workflow management
00 Ratings
10.01 Ratings
Engagement
Comparison of Engagement features of iContact and PLANOLY
Feature
iContact
-
Ratings
PLANOLY
8.0
2 Ratings
2% below category average
Automated routing and prioritization
00 Ratings
10.01 Ratings
Customer interaction histories
00 Ratings
7.12 Ratings
Bulk actions
00 Ratings
7.12 Ratings
Marketing
Comparison of Marketing features of iContact and PLANOLY
Feature
iContact
-
Ratings
PLANOLY
8.0
2 Ratings
3% above category average
Lead generation
00 Ratings
7.01 Ratings
Content marketing
00 Ratings
7.12 Ratings
Paid media management
00 Ratings
10.01 Ratings
Campaigns and promotions
00 Ratings
8.02 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of iContact and PLANOLY
Feature
iContact
-
Ratings
PLANOLY
10.0
2 Ratings
18% above category average
Twitter
00 Ratings
10.01 Ratings
Facebook
00 Ratings
10.02 Ratings
LinkedIn
00 Ratings
10.01 Ratings
Instagram
00 Ratings
10.02 Ratings
Pinterest
00 Ratings
10.02 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of iContact and PLANOLY
Feature
iContact
-
Ratings
PLANOLY
8.0
2 Ratings
3% above category average
Campaign success analytics
00 Ratings
8.02 Ratings
Real-time tracking
00 Ratings
8.02 Ratings
Account management
Comparison of Account management features of iContact and PLANOLY
Feature
iContact
-
Ratings
PLANOLY
9.0
2 Ratings
13% above category average
Role-based user permissions & privileges
00 Ratings
10.01 Ratings
Mobile access
00 Ratings
8.02 Ratings
Best Alternatives
iContact
PLANOLY
Small Businesses
Mad Mimi
Score10 out of 10
Sendible
Score7.2 out of 10
Medium-sized Companies
Campaign Monitor by Marigold
Score9 out of 10
Emplifi
Score8.9 out of 10
Enterprises
Emma by Marigold
Score8.5 out of 10
Salesforce Marketing Cloud Social Studio (discontinued)
I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Planoly is perfect for managing social media accounts for business or public figures. It would work great for personal use as well but maybe wouldn't be as necessary. For business purposes, it changes the game! Having something that is easy to teach colleagues to use is one of the most important features I looked for when choosing a social media management platform
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The support team was instantly responsive and were always happy to answer even the simplest software question. I knew that my clients would be in good hands should I not be available for any scheduling question through the support team. Everything was always impeccably handled in a timely manner! 100% satisfaction.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
I have tried an AI tool called Vocable and used Google Sheets to plan my content. PLANOLY is better because of the visual grid feature. However, vocable is better in terms of the variety of content. With Vocable, we can create text content for Instagram, YouTube, and Linkedin, Product pages, SEO meta titles, descriptions, email newsletters, Blog posts etc. However, PLANOLY is only limited to Instagram and Pinterest.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info