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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Poppulo

    Score9.6 out of 10
    N/APoppulo, from the company of the same name in Ireland, is presented as a one-stop solution for engaging employee communications. To solve the challenges of the rapidly changing workplace, they offer a multi-channel solution on a single platform which they describe as interactive with targeted email, instant mobile app connection, video, social and intranet, as well as business insights.N/A
    Pricing
    iContactPoppulo
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    Essentials
    On application
    per user
    Pro
    On aplication
    per user
    Enterprise
    On application
    per user
    Offerings
    Pricing Offerings
    iContactPoppulo
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Poppulo Essentials - gives you the tools needed to transform your internal email channel. Best suited for organizations with less than 1,000 employees and 1-2 Internal Communicators; Poppulo Pro - Includes all Essentials features, plus enhanced capabilities to reduce email overload, manage events & run surveys. Typically for organizations of up to 5,000 employees and a single IC team; Poppulo Enterprise - Includes all Pro features plus advanced capabilities for managing and measuring across multiple teams. Typically for organizations with multiple IC teams and more than 10,000 employees.
    More Pricing Information
    Features
    iContactPoppulo
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and Poppulo
    Feature
    iContact
    6.6
    26 Ratings
    20% below category average
    Poppulo
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and Poppulo
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    Poppulo
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and Poppulo
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    Poppulo
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Best Alternatives
    iContactPoppulo
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Workplace from Meta (discontinued)
    Score8 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Workvivo
    Score9.4 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Workplace from Meta (discontinued)
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactPoppulo
    Likelihood to Recommend
    8.0
    (45 ratings)
    7.4
    (4 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (6 ratings)
    -
    (0 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (9 ratings)
    7.1
    (4 ratings)
    Online Training
    1.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    iContactPoppulo
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Poppulo
    If you want to create an elaborate, multi-leveled kiosk for your organization, Four Winds Interactive Content Manager Desktop can definitely do that for you. Just know going in that it's not the easiest to operate, and definitely devote time to training. Definitely have a couple of people go through this training, so it's not just one person in your organization that can operate Four Winds.
    Incentivized
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Poppulo
    • The FWi platform handles very complex or unique situations better than other signage solutions. They support every standard type of data and web service, and through a supplemental Integration Framework product they can support almost anything out there... or things that aren't even out there yet.
    • Their support and assistance has gotten very good over the years; I'd say it is now excellent. Their team of sign builders and engineers have advanced knowledge of the product and how it can be used; you won't get a "did you try restarting it?" when dealing with them.
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Poppulo
    • When working with a large installation the amount of mouse clicking and dragging and setting of settings and make your hand a bit sore but the modular component setup of this software demands a lot of settings.
    • As a custom software designer myself I would like to see more group effective operations so I could effect a change at a property level instead of an individual player level.
    • Upgrading to a new version of the software I have left to the experts at FWI because it is rather complex. They state they are working on better ways to perform large upgrades.
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Poppulo
    No answers on this topic
    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Poppulo
    No answers on this topic
    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Poppulo
    No answers on this topic
    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Poppulo
    Great business partners
    Read full review
    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Poppulo
    No answers on this topic
    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Poppulo
    No answers on this topic
    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Poppulo
    Simply put, FWi outperforms just about any other software solution by being more adaptable and more reliable, while being competitively priced for its class (top shelf). It's not as cheap as using "free" signage software that's in the cloud, or built into display screens (LG), but if you plan on doing more than running slides and you plan on doing it in multiple locations and screens, this is the platform to do it on - especially if your venues and needs vary across the network.
    Read full review
    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Poppulo
    No answers on this topic
    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    Poppulo
    • Works better than our old kiosk system
    • Helped us modernize the look of our kiosk
    Incentivized
    Read full review
    ScreenShots

    Poppulo Screenshots

    Screenshot of Email previewScreenshot of Cross-channel reports | DashboardScreenshot of Poppulo Mobile App