iContact vs. Scala

I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.

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If you are in the data science world, Scala is the best language to work with Spark, the defacto data science data store. I think that is really the main likely reason I would ever recommend Scala. Another reason is if you already have a team of programmers familiar with functional programming, e.g. they all have years of Haskell experience. In that case, I definitely think Scala is a superior and faster-growing language than Haskell and that picking up Scala after Haskell should be quick.

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• Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
• Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
• Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.

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• Organizing different playlists.
• Coordinating content schedule and running time.

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• We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
• The regular version of iContact doesn't support event management or logic flows for automated messaging.
• Custom form fields have limited field type options (can't build a drop-down).

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• The built-in compiler, scalac, is sssssssssslllllooooowwwwww. I mean like, if you thought the Java compiler was slow, try Scala! The default compiler on my 12k line codebase takes 4 minutes to compile from scratch on my i7 quad-core machine. This can be mitigated through the paid solution of Hydra which compiles your code in parallel. Unfortunately, it's quite expensive and your legal department or finance department may not approve of it. But if they do, for me, it reduced my compile time down to 80 seconds, much more manageable.
• Scala is not going anywhere and support for it is slowly dying. This is the main reason I would not choose Scala for my next company or project. Important Scala libraries such as secure social (which is used for OAuth, a major requirement of every web app) are hardly maintained. Another library that suffers from lack of updates is Slick, the database mapper. There aren't enough engineers working on it to even provide support for the new features that came out in Postgres 9.0 (e.g. JSONb). There is simply not enough of a community to drive Scala forward and keep 3rd party libraries up to date as Java world does it.
• As a corollary of a stagnant community, hiring Scala developers is hard as well. Of the 30 backend engineers we've hired, only 3 came in already knowing Scala. And as I will mention below, this is a BIG problem because learning Scala is really tough.
• The learning curve for Scala is very, very steep. Anecdotally, I came into my current company with strong Java experience. Java is the closest language to Scala but it took me 6 months before I stopped needing to pair program on easy tickets. It doesn't help that Scala has some weird syntax like Map[A, +B] and that it forces you to do functional programming.

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iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.

I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.

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iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.

They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.

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The customer service team is very responsive and usually returns calls or emails within a couple of hours of placing a request or inquiry. Just about every rep I've spoken to has been very thorough and helpful, walking me through each problem and explaining the solutions in a way that's easy to understand.

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The templates are difficult to customize, and they don't render well in email platforms

i wouldn't be using it if i wasn't satisfied. time is money

I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.

iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.

• We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
• We like the breakdown of statistics in the dashboard. They're easy to read.
• iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.

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• Negative: slow engineer onboarding. As I mentioned before, it took me 6 months to get up-to-speed on Scala and didn't need to bother more senior Scala engineers anymore for help with every ticket. That's hundreds of hours I wasted of myself and other engineer's time.
• Positive: thread safety, no concurrency bug. The ROI on this one is really hard to calculate, but I do believe Scala has saved me hundreds of hours over the past few years by allowing me to never have to worry about deadlocks or race conditions. Scala is simply so safe we've never had race conditions within the JVM before.
• Negative: third-party libraries aren't maintained so we have to fork and update them ourselves. As I mentioned before, we use Securesocial but it stopped receiving updates and there is simply no alternative to it. So, we forked it and put an engineer on it for a month to get it back up-to-date. What a waste of his time!

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info