Informatica PowerCenter was data integration technology designed to form the foundation for data integration initiatives, application migration, or analytics. It is a legacy product.
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ZoomInfo Operations
Score 8.5 out of 10
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ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.
1.- Scenaries with poor sources of data is not recomended (Very bad ROI). The solution is for medium-big enterprises with a lot of sources of data and users. 2.- Bank and finance enviroment to integrate differente data form trading, Regulatory reports, decisions makers, fraud and financial crimes because in this kind of scenary the quality of data is the base of the business. 3.- Departments of development and test of applications in enterprises because you can design enviroments, out of the production systems, to development and test the new API's or updateds made.
ZoomInfo Operations is very well suited for bulk record updates, list imports, and record ownership assignments and reassignments. The intuitive user interface makes it easy to explore as many scenarios as possible to use the platform. The platform is extremely powerful as well - the volume of scheduled/automated bulk updates that we have running hourly and daily has never seemed to cause any issues with the system. All expected tasks are completed every time, and if any records couldn't be updated, the system does a great job of highlighting those errors for you. Based on my experience, scenarios that would be less appropriate include automated enrichment, specifically for contacts who may have moved to another company. Also, they need to keep up with Salesforce capabilities regarding what objects can be added as Campaign Members - we have to come up with a workaround when we want to add Accounts to campaigns.
Informatica Powercenter is an innovative software that works with ETL-type data integration. Connectivity to almost all the database systems.
Great documentation and customer support.
It has a various solution to address data quality issues. data masking, data virtualization. It has various supporting tools or MDM, IDQ, Analyst, BigData which can be used to analyze data and correct it.
EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).
There are too many ways to perform the same or similar functions which in turn makes it challenging to trace what a workflow is doing and at which point (ex. sessions can be designed as static or re-usable and the override can occur at the session or workflow, or both which can be counter productive and confusing when troubleshooting).
The power in structured design is a double edged sword. Simple tasks for a POC can become cumbersome. Ex. if you want to move some data to test a process, you first have to create your sources by importing them which means an ODBC connection or similar will need to be configured, you in turn have to develop your targets and all of the essential building blocks before being able to begin actual development. While I am on sources and targets, I think of a table definition as just that and find it counter intuitive to have to design a table as both a source and target and manage them as different objects. It would be more intuitive to have a table definition and its source/target properties defined by where you drag and drop it in the mapping.
There are no checkpoints or data viewer type functions without designing an entire mapping and workflow. If you would like to simply run a job up to a point and check the throughput, an entire mapping needs to be completed and you would workaround this by creating a flat file target.
I give this rating because I feel that ZoomInfo Operations has made our work easier and smoother than before. Like now we manage our sales leads, new engagements, easily, and the data we get from ZoomInfo Operations helps us a lot to move in the right direction. our customer success rate is higher than before after implementing it.
Positives; - Multi User Development Environment - Speed of transformation - Seamless integration between other Informatica products. Negatives; - There should be less windows to maintain developers' focus while using. You probably need 2 big monitors when you start development with Informatica Power Center. - Oracle Analytical functions should be natively used. - E-LT support as well as ETL support.
ZommInfo OPerations is pretty intuitive once you get the hang of it. I like that the current integrations make it easier to work within our existing flows and processes. Some of the more advanced features take a bit more training to fully understand and use correctly. And the interface could maybe be updated.
I have been using ZoomInfo on and off since 2018, and I have NEVER had the site go down on me once. I'm not sure how they do it, I'm not a software engineer, but they have 100% up time compared to other software as a service. Our CRM has already gone down a couple times this year, but not ZoomInfo.
PowerCenter is robust and fast, and it does a great job meeting all the needs, not just the most commercially vocal needs. In the hands of an expert power user, you can accomplish almost anything with your data. It is not for new users or intermittent users-- for that the Cloud version is a better fit. Be prepared for costly connectors (priced differently for each source or destination you are working with), and just be planful of your projects so you are not paying for connectors you no longer need or want
I would rate its performance 9. I do not doubt its performance, the pages load quickly withour laging or error. It gives a report within the time frame without errors, no matter how complex the report is. We integrated it with our CRM; at first, it tended to slow a little, but later it was fixed and ran smoothly.
Informatica power center is a leader of the pack of ETL tools and has some great abilities that make it stand out from other ETL tools. It has been a great partner to its clients over a long time so it's definitely dependable. With all the great things about Informatica, it has a bit of tech burden that should be addressed to make it more nimble, reduce the learning curve for new developers, provide better connectivity with visualization tools.
I give this rating because I never feel they deserve less than it. Their commitment towards the customer is outstanding, whenever I need to reach out to the supprot, I feel like I am just talking to a person who is sitting beside me. They respond quickly and solve the problems easily, even guiding us on how not to get into the same problem again and again, so we can avoid going back to support.
Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
While Talend offers a much more comfortable interface to work with, Informatica's forte is performance. And on that front, Informatica Enterprise Data Integration certainly leaves Talend in the dust. For a more back-end-centric use case, Informatica is certainly the ETL tool of choice. On the other hand, if business users would be using the tool, then Talend would be the preferred tool.
This was the other tool we reviewed, but the OS applications were more detailed and had better results. Although still a good tool it just did not fit our scope for our sales group. Have yet to find any of the ZoomInfo tools to not be but quality and informational applications. So highly recommend them.
It can be scalable, and I've seen it at organizations that made it scalable, and organizations that did not. It really depends how well it integrates with your CRM (does great with Salesforce, for example). If a company doesn't take it serious, it will never scale unless you have decision makers and C-Suite pushing for it.
The data pipeline automation capability of Informatica means that few resources are needed to pre-process the data that ultimately resides in a Data Warehouse. Once a workflow is implemented, manual intervention is not needed.
PowerCenter did require more resources and time for installation and configuration than was expected/planned for.
The lack of or minimal support of unstructured data means that newer sources of dynamic/changing data cannot be easily processed/transformed through PowerCenter workflows.
Generate more pipeline - indirectly. Data from anywhere still needs to be transformed and used for a business objective.
Saved time in doing research and data population.
Assuming a business will purchase a data vendor, the comparison between other vendors is a factor of cost, functionality, and data quality. ZoomInfo has higher costs typically - which would lower the ROI - but with proper incentives or discounts, the comparative ROI grows.
