Reveal vs. Cyfe, by Traject

As a company responsible for people money we have to deal with following challenges every day: Clients who want to track the status of their transfers. Licensing agencies who need to ensure professional standards are met. Internal team managers who need to track client and staff progress to ensure company progression and success. Reveal does a good job as self-service tool enabling the accountable parties to have full access to important insights 24/7. The prebuilt dashboard themes save time and investment as we don’t need to hire a dedicated data analyst. The interactive dashboards give full transparency. The ability to easily create, analyze and report keeps clients, partners and stuff on the same page.

Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.

Incentivized

• Ease of Use - Reveal is super intuitive when it comes to creating dashboards. You don't need to be a data expert, which is key for me.
• Sharing - The ability to share across our teams, locations, and with clients is great. We create teams for our different clients and share dashboards there that also are connected to our company dashboards.
• Support and Roadmap - Reveal support has been great. They care about the needs of their customers. They have released 3 updates in the last few months, and they are adding a lot of value.

Incentivized

• Has preset metric groups that pull similar stats together in one "bucket" saving you the time of setting up each stat-line one by one
• Allows you to easily adjust the timeframe for what stats you want to see, so you can find YOY stats or just last month's stats rather quickly
• Colored visualizations of stats make it easy to notice when campaigns are taking off

Incentivized

• There are a limited number of templates, but this is something they say they are working on.
• Cost is reasonable for individual personal use, but prohibitive to small companies looking to embed their services in their own App.
• Responses to emails for support can be delayed, but what else is new?

Incentivized

• I'd love to see additional functionality to customize colors. The light/dark option is very nice, but a little more flexibility in the colors would go a long way, especially if it was possible at the dashboard level rather than just the account level. Along the same lines, being able to customize the charts a little more, for example being able to show an x-axis on single data type graphs, could make them easier to read in some cases.
• Being able to choose to report on converted clicks or conversions in AdWords would be helpful.
• Needs the ability to show the date range on the shared URL dashboards. Would be even better if the date range was adjustable on that view, too.

As a developer of the project, I feel comfortable with this tool for its peculiarities: acceptable costs, simple configuration, creation and maintenance of simple reports, fairly complete account management, also, not least, I appreciate the work done by their technical support always timely intervention and, above all, resolutive.
Furthermore, as far as end users are concerned, I found a good appreciation of the proposed reports

Incentivized

It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.

Reveal has a great usability for any level of computer user. The only major thing I see that is not exactly user friendly, is the color scheme issue I stated earlier in my review. Although, I am coming from a graphic design background, I need a platform that every team member in our office can use.

Incentivized

I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.

Incentivized

This assessment is due to the fact that I have not yet found Reveal not available for use. Apart from some problems of development crash, then fixed by the product assistance service, I have not found any particular problems or loss of time caused by the instrument.

Incentivized

The pages load rather quickly even in the presence of several elevations in the same dashboard that insist on different data sources and with visualizations that insist on different types of graph. I can only be satisfied with these performances.

Incentivized

Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.

None in particular, however, would be welcome if improvements were made in the personalization of the prospects and in the connection between them (perhaps being able to transfer the selections present in one prospect to another recalled by the first).

Incentivized

Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.

Lacks ability to generate analytics as complex as Tableau and not as easy to embed and interface with other software and databases as Looker. But a very good option for those not needing the complexities found in other products.

Incentivized

The Salesforce dashboard is comparably flexible and intuitive, but designed more to its internal CRM focus. SumAll shares the social media dashboard capabilities, but lacks all others. Its interesting feature is side-by-side graph analysis for cross-channel performance. Cyfe might borrow from SumAll's default weekly email summary of performance from the dashboard, but implementation could be too complex. Nuvi dashboard is exclusively for social media marketing, but lacks Cyfe's flexibility for third party integration and window customization settings.

This evaluation is the result of the fact that I have not had the opportunity to deepen the Reveal interface with other tools and / or other software, so the evaluation that I am giving follows what I have been able to read regarding the characteristics of the product online.

Incentivized

• We have the best platform for visualizing data for better understanding
• The drag and drop features saves time
• With data from multiple sources, we get the right intelligence to drive our business forward.
• While it is expensive, the benefits outweighs the high cost

Incentivized

• Cyfe allows us to provide real time data to our clients
• Cyfe allows us to provide detailed analytics to our clients showing actual results
• Cyfe reduced our need to provide monthly "reports" to our marketing clients
• Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations