INFUSE vs. Wishpond Propel IQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
INFUSE
Score 8.7 out of 10
N/A
Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.N/A
Wishpond Propel IQ
Score 1.2 out of 10
N/A
Wishpond's Propel IQ marketing automation platform is designed to make it easy to generate, manage and nurture leads. Business users can automatically score and segment leads into lists based on activity and personal details. They can also send personalized emails after interest is shown in their products or to reach out after a period of inactivity. Wishpond has a number of tools including: Landing Pages, Website Popups, Forms, Contests & Promotions, Marketing Automation, Email…
$69
per month
Pricing
INFUSEWishpond Propel IQ
Editions & Modules
No answers on this topic
Basic
$69
per month
Pro
$119
per month
Growth
$199
per month
Offerings
Pricing Offerings
INFUSEWishpond Propel IQ
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsINFUSE crafts demand programs on a cost per lead (CPL) basis. No subscription or setup fees.Yearly plans are 36% off.
More Pricing Information
Community Pulse
INFUSEWishpond Propel IQ
Features
INFUSEWishpond Propel IQ
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
INFUSE
-
Ratings
Wishpond Propel IQ
1.4
10 Ratings
134% below category average
WYSIWYG email editor00 Ratings1.07 Ratings
Dynamic content00 Ratings1.09 Ratings
Ability to test dynamic content00 Ratings1.09 Ratings
Landing pages00 Ratings1.18 Ratings
A/B testing00 Ratings1.010 Ratings
Mobile optimization00 Ratings1.09 Ratings
Email deliverability reporting00 Ratings2.78 Ratings
List management00 Ratings2.610 Ratings
Triggered drip sequences00 Ratings1.09 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
INFUSE
-
Ratings
Wishpond Propel IQ
1.0
10 Ratings
146% below category average
Lead nurturing automation00 Ratings1.09 Ratings
Lead scoring and grading00 Ratings1.010 Ratings
Data quality management00 Ratings1.08 Ratings
Automated sales alerts and tasks00 Ratings1.07 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
INFUSE
-
Ratings
Wishpond Propel IQ
1.2
9 Ratings
138% below category average
Social sharing and campaigns00 Ratings1.29 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
INFUSE
-
Ratings
Wishpond Propel IQ
2.6
9 Ratings
86% below category average
Standard reports00 Ratings2.69 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
INFUSE
-
Ratings
Wishpond Propel IQ
1.1
9 Ratings
132% below category average
API00 Ratings1.17 Ratings
Role-based workflow & approvals00 Ratings1.16 Ratings
Customizability00 Ratings1.08 Ratings
Integration with Salesforce.com00 Ratings1.03 Ratings
Best Alternatives
INFUSEWishpond Propel IQ
Small Businesses
Sitecore Send
Sitecore Send
Score 8.8 out of 10
LocaliQ
LocaliQ
Score 8.8 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
LocaliQ
LocaliQ
Score 8.8 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
INFUSEWishpond Propel IQ
Likelihood to Recommend
8.7
(92 ratings)
1.0
(10 ratings)
Likelihood to Renew
8.7
(4 ratings)
-
(0 ratings)
Usability
8.5
(3 ratings)
-
(0 ratings)
Support Rating
9.2
(89 ratings)
1.0
(1 ratings)
Implementation Rating
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
1.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
INFUSEWishpond Propel IQ
Likelihood to Recommend
INFUSE
From our first exchange they have been very responsive. They listen carefully to our needs and importantly they deliver against our requirements. They are agile, flexible and come to the table with new ideas. We at Siemens see them as a strategic partner at this stage and I hope we continue to work productively in to the future.
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Wishpond
It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.
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Pros
INFUSE
  • Tracking/monitoring leads is super easy and in-depth through their Demand Accelerator portal.
  • Customer experience and support is top tier. The team is always trying to understand how they can best support us and our goals.
  • Providing high-quality leads that are aligned with our target personas.
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Wishpond
  • Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
  • Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
  • Excellent customer service. I've always gotten prompt answers to any questions I've had.
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Cons
INFUSE
  • I think providing a quarterly highlights document would be particularly helpful without asking. We ask every quarter and it creates a bit of a bottleneck for us.
  • Communication via email can get exhausting. Can we explore having a joint Slack channel for collaboration?
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Wishpond
  • They added keywords to campaigns we'd specifically said not to.
  • They should tweak campaigns with a 0.06 ROAS.
  • They should provide the services that are promised.
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Likelihood to Renew
INFUSE
We are very satisfied with the services of Infuse Media. They are a high-level third party vendor.
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Wishpond
No answers on this topic
Usability
INFUSE
INFUSE was able to get our campaigns up and running, allowing us the ability to migrate qualified leads down to our sales team. INFUSE also went a step above, by providing call scripts and prescribed touchpoints along the qualifing journey, allowing our sales teams more time to schedule follow-up meetings and create opportunities that generated potential review.
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Wishpond
No answers on this topic
Support Rating
INFUSE
Luckily, we haven't had to submit too many support tickets. For the few tickets we have had to submit, the support team was able to send us updates right away. They were very well-versed in our issues and worked with our third-party vendors on our integration issues. We had a very pleasant experience working with their support team.
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Wishpond
There is no support at Wishpond. I contacted my project manager's manager over a week ago without a reply. When I responded to the automated 'How is your experience' email saying how awful it was there was no follow-up. When I had trouble and had to escalate things it resulted in some new procedures being put in place that changed nothing and they never checked in to see if things were fixed.
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Alternatives Considered
INFUSE
I've found INFUSEmedia to have more diverse and customizable versions of content syndication than other partners that we have considered and run with. Their pricing is competitive and the value adds they have provided for certain strategies have further helped them to stack up well against the competition. Additionally, their team has been enjoyable to work with on a day to day basis given their level of support and responsiveness.
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Wishpond
We choose Wishpond as our first option since we were a startup e-commerce. Klaviyo was a little bit expensive for us and Wishpond really suits pretty well in our budget. Besides, if you don't have so many clients, at a first glance, there are a lot of features that would not be taken advantage of. That is why Wishpond was a better option when we started.
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Return on Investment
INFUSE
  • CPL is very competitive compared to other platforms we use. We are very happy with the cost efficiency.
  • We've seen great quality from titles, and Sales conversations with leads.
  • Quanity of leads has grown considerably - esp in APAC - they seem to have great partners in that region.
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Wishpond
  • Negative google ROI.
  • A few conversions in September on paid social then none - negative ROI.
  • Between ad spend and Wishpond fees every month is negative ROI. Can’t wait until I can get out of this contract.
  • Emails don’t perform as well as my own for open rates or clicks.
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ScreenShots

INFUSE Screenshots

Screenshot of Screenshot of Screenshot of

Wishpond Propel IQ Screenshots

Screenshot of Mobile-responsive Landing Pages, optimized with A/B split tests.Screenshot of Leads Insights - Displays their website activity, emails they’ve opened, etc.Screenshot of Personalized emails to Leads based on their activity and personal detail.Screenshot of Website popup forms to convert leads.Screenshot of Facebook Sweepstakes, Photo Contests, and Instagram Hashtag Contests.