Insightly Marketing vs. LeadSquared

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insightly Marketing
Score 7.1 out of 10
N/A
Insightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving users and their teams access to actionable insights faster. The vendor states it has an easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. WIth it, they say users can build engaging campaigns and grow a pipeline to support sales in minutes.
$99
per month
LeadSquared
Score 7.9 out of 10
N/A
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.N/A
Pricing
Insightly MarketingLeadSquared
Editions & Modules
Plus
$99 per month
billed annually
Professional
$499 per month
billed annually
Enterprise
$999 per month
billed annually
Marketing Automation Pricing - Basic/Standard/Enterprise/Custom
Visit Website
per month
Sales Execution CRM Pricing - Lite/Pro/Super/Custom
Visit Website
per month
Offerings
Pricing Offerings
Insightly MarketingLeadSquared
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup fee$100 Per Account
Additional Details
More Pricing Information
Features
Insightly MarketingLeadSquared
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Insightly Marketing
7.8
2 Ratings
0% above category average
LeadSquared
7.4
38 Ratings
1% below category average
WYSIWYG email editor7.01 Ratings7.035 Ratings
Dynamic content7.02 Ratings8.026 Ratings
Ability to test dynamic content7.52 Ratings00 Ratings
Landing pages7.52 Ratings5.832 Ratings
A/B testing7.01 Ratings8.110 Ratings
Mobile optimization10.01 Ratings6.033 Ratings
Email deliverability reporting7.01 Ratings6.038 Ratings
List management9.02 Ratings8.037 Ratings
Triggered drip sequences00 Ratings9.123 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Insightly Marketing
9.5
1 Ratings
20% above category average
LeadSquared
8.0
39 Ratings
3% above category average
Lead nurturing automation10.01 Ratings10.037 Ratings
Lead scoring and grading9.01 Ratings8.038 Ratings
Data quality management00 Ratings5.116 Ratings
Automated sales alerts and tasks00 Ratings9.035 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Insightly Marketing
9.0
1 Ratings
17% above category average
LeadSquared
4.1
25 Ratings
48% below category average
Calendaring9.01 Ratings2.114 Ratings
Event/webinar marketing9.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Insightly Marketing
8.5
2 Ratings
13% above category average
LeadSquared
10.0
38 Ratings
23% above category average
Dashboards8.52 Ratings10.038 Ratings
Standard reports9.02 Ratings10.038 Ratings
Custom reports7.92 Ratings10.032 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Insightly Marketing
8.2
2 Ratings
8% above category average
LeadSquared
8.7
34 Ratings
13% above category average
API8.02 Ratings9.830 Ratings
Customizability8.52 Ratings9.034 Ratings
Role-based workflow & approvals00 Ratings7.529 Ratings
Best Alternatives
Insightly MarketingLeadSquared
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Score 9.8 out of 10
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PFL Direct Mail Platform
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Score 9.3 out of 10
Nimble
Nimble
Score 7.2 out of 10
Enterprises
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Score 9.3 out of 10
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Score 7.7 out of 10
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User Ratings
Insightly MarketingLeadSquared
Likelihood to Recommend
1.0
(3 ratings)
9.0
(40 ratings)
Likelihood to Renew
-
(0 ratings)
8.8
(9 ratings)
Usability
1.0
(1 ratings)
9.6
(3 ratings)
Support Rating
-
(0 ratings)
9.8
(4 ratings)
User Testimonials
Insightly MarketingLeadSquared
Likelihood to Recommend
Insightly, Inc.
It is very nice to check the phases of the project proposal and can give us an idea of which project is the priority and what client is the most valuable. Give BD team a direction to talk to the client with the potential client. It is less appropriate when it comes to project management [to include] tracking times.
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LeadSquared
Leadsquared is well suited for small to medium-sized enterprises where the team is small and you have a lot of areas to explore. Every team can have their suites/ accounts customised accordingly. I am not sure if I can compare it for bigger enterprises but I feel this best of best to get your work done more efficiently.
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Pros
Insightly, Inc.
  • Manage Customer Data
  • Link Projects to People
  • Automate Follow-up Reminders
  • Track Emails
  • Create Reports
  • Create Lists
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LeadSquared
  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
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Cons
Insightly, Inc.
  • In my opinion, Journeys have very limited trigger and response capabilities
  • Allowing HTML options for landing pages
  • Customer support - I leave conversations with support and success feeling more confused or frustrated. I believe one account rep was playing video games while on a review call.
  • List management - uploads, reducing duplicates, general hygine
  • UI - it’s very hard to know where to click or how to do something new, in my opinion.
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LeadSquared
  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
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Likelihood to Renew
Insightly, Inc.
No answers on this topic
LeadSquared
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
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Usability
Insightly, Inc.
There are a lot of buttons where you think “hmm, what does this do?” (Because, in my opinion, the labeling/copy choice is often terrible). Then you press them and they either do nothing, or do something counterintuitive I found. In my experience, For example, to upload a list, you have to find the somewhat hidden option in a side bar, instead of pressing the Add button. Reporting usually involves downloading multiple reports and patching them together in Excel.
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LeadSquared
Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again - Easy to Use - Flexible - Robust System - Ever-evolving - Support & Service - Integrations with third party tools & technologies - LMS - Data Management & Reports - Landing Page Options
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Support Rating
Insightly, Inc.
No answers on this topic
LeadSquared
Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
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Alternatives Considered
Insightly, Inc.
Easy to check the phases and notes while EP is more for the project [management].
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LeadSquared
I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
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Return on Investment
Insightly, Inc.
  • Saves Time
  • Increases Sales
  • Increases Customer Engagement
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LeadSquared
  • Leads Management has become very easy.
  • Automated Lead Nurturing helps reduce a lot of manual work.
  • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
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ScreenShots

Insightly Marketing Screenshots

Screenshot of Screenshot of Screenshot of

LeadSquared Screenshots

Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation