TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Insightly Marketing

    Score3.8 out of 10
    N/AInsightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving users and their teams access to actionable insights faster. The vendor states it has an easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. WIth it, they say users can build engaging campaigns and grow a pipeline to support sales in minutes.

    $99

    per month

    LeadSquared

    Score7.4 out of 10
    N/ALeadSquared is a unified Sales Force Automation and Marketing Automation platform designed for high-velocity sales environments. The system utilizes machine learning (ML) models to automate lead distribution and prioritize customer interactions across sales, marketing, and field operations teams.

    $50

    per month per user

    Pricing
    Insightly MarketingLeadSquared
    Editions & Modules
    Plus
    $99 per month
    billed annually
    Professional
    $499 per month
    billed annually
    Enterprise
    $999 per month
    billed annually
    Sales Super
    $50
    per month per user
    LeadSquared Sales Pro
    $60
    per month per user
    Offerings
    Pricing Offerings
    Insightly MarketingLeadSquared
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Additional add-ons and modules available for expanded functionality.
    More Pricing Information
    Features
    Insightly MarketingLeadSquared
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Insightly Marketing and LeadSquared
    Feature
    Insightly Marketing
    7.8
    2 Ratings
    1% above category average
    LeadSquared
    -
    Ratings
    WYSIWYG email editor7.01 Ratings00 Ratings
    Dynamic content7.02 Ratings00 Ratings
    Ability to test dynamic content7.52 Ratings00 Ratings
    Landing pages7.52 Ratings00 Ratings
    A/B testing7.01 Ratings00 Ratings
    Mobile optimization10.01 Ratings00 Ratings
    Email deliverability reporting7.01 Ratings00 Ratings
    List management9.02 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Insightly Marketing and LeadSquared
    Feature
    Insightly Marketing
    9.5
    1 Ratings
    18% above category average
    LeadSquared
    -
    Ratings
    Lead nurturing automation10.01 Ratings00 Ratings
    Lead scoring and grading9.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Insightly Marketing and LeadSquared
    Feature
    Insightly Marketing
    9.0
    1 Ratings
    17% above category average
    LeadSquared
    -
    Ratings
    Calendaring9.01 Ratings00 Ratings
    Event/webinar marketing9.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Insightly Marketing and LeadSquared
    Feature
    Insightly Marketing
    8.5
    2 Ratings
    12% above category average
    LeadSquared
    -
    Ratings
    Dashboards8.52 Ratings00 Ratings
    Standard reports9.02 Ratings00 Ratings
    Custom reports7.92 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Insightly Marketing and LeadSquared
    Feature
    Insightly Marketing
    8.2
    2 Ratings
    7% above category average
    LeadSquared
    -
    Ratings
    API8.02 Ratings00 Ratings
    Customizability8.52 Ratings00 Ratings
    Best Alternatives
    Insightly MarketingLeadSquared
    Small Businesses
    Vbout
    Score9.9 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Insightly MarketingLeadSquared
    Likelihood to Recommend
    1.0
    (3 ratings)
    7.0
    (41 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.8
    (9 ratings)
    Usability
    1.0
    (1 ratings)
    9.0
    (4 ratings)
    Support Rating
    -
    (0 ratings)
    9.8
    (4 ratings)
    User Testimonials
    Insightly MarketingLeadSquared
    Likelihood to Recommend
    Unbounce
    It is very nice to check the phases of the project proposal and can give us an idea of which project is the priority and what client is the most valuable. Give BD team a direction to talk to the client with the potential client. It is less appropriate when it comes to project management [to include] tracking times.
    Incentivized
    Read full review
    LeadSquared
    1. Very suitable for an omnichannel business, as it can capture both online and offline lead sources and allows for follow ups. 2. Very suitable for call centers as lead and call tracking can be done very easily using LeadSquared. 3. Not very suitable for on field sales. Even though the mobile app does facilitate portability, the overall experience does not come close to the desktop version which is not feasible for an on field sales representative to use.
    Read full review
    Pros
    Unbounce
    • Manage Customer Data
    • Link Projects to People
    • Automate Follow-up Reminders
    • Track Emails
    • Create Reports
    • Create Lists
    Incentivized
    Read full review
    LeadSquared
    • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
    • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
    • Daily attendance history and man-days management can be done.
    • Sales performance and their values are mapped clearly.
    Read full review
    Cons
    Unbounce
    • In my opinion, Journeys have very limited trigger and response capabilities
    • Allowing HTML options for landing pages
    • Customer support - I leave conversations with support and success feeling more confused or frustrated. I believe one account rep was playing video games while on a review call.
    • List management - uploads, reducing duplicates, general hygine
    • UI - it’s very hard to know where to click or how to do something new, in my opinion.
    Incentivized
    Read full review
    LeadSquared
    • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
    • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
    • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
    Incentivized
    Read full review
    Likelihood to Renew
    Unbounce
    No answers on this topic
    LeadSquared
    It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
    Read full review
    Usability
    Unbounce
    There are a lot of buttons where you think “hmm, what does this do?” (Because, in my opinion, the labeling/copy choice is often terrible). Then you press them and they either do nothing, or do something counterintuitive I found. In my experience, For example, to upload a list, you have to find the somewhat hidden option in a side bar, instead of pressing the Add button. Reporting usually involves downloading multiple reports and patching them together in Excel.
    Incentivized
    Read full review
    LeadSquared
    Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again - Easy to Use - Flexible - Robust System - Ever-evolving - Support & Service - Integrations with third party tools & technologies - LMS - Data Management & Reports - Landing Page Options
    Read full review
    Support Rating
    Unbounce
    No answers on this topic
    LeadSquared
    Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
    Read full review
    Alternatives Considered
    Unbounce
    Easy to check the phases and notes while EP is more for the project [management].
    Incentivized
    Read full review
    LeadSquared
    I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
    Read full review
    Return on Investment
    Unbounce
    • Saves Time
    • Increases Sales
    • Increases Customer Engagement
    Incentivized
    Read full review
    LeadSquared
    • Leads Management has become very easy.
    • Automated Lead Nurturing helps reduce a lot of manual work.
    • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
    Read full review
    ScreenShots

    Insightly Marketing Screenshots

    Product screenshotProduct screenshotProduct screenshot

    LeadSquared Screenshots

    Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation