Insightly vs. Microsoft Dynamics 365

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insightly
Score 7.7 out of 10
N/A
Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.
$29
per month (billed annually) per user
Microsoft Dynamics 365
Score 8.0 out of 10
N/A
Microsoft Dynamics 365 is a CRM providing sales, marketing, and service functionality. It is offered as SaaS and on-premise. Dynamics 365 is part of the larger Dynamics suite of business intelligence and ERP products.N/A
Pricing
InsightlyMicrosoft Dynamics 365
Editions & Modules
Plus
$29
per month (billed annually) per user
Professional
$49
per month (billed annually) per user
Enterprise
$99
per month (billed annually) per user
No answers on this topic
Offerings
Pricing Offerings
InsightlyMicrosoft Dynamics 365
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
InsightlyMicrosoft Dynamics 365
Considered Both Products
Insightly
Chose Insightly
SFDC is over complicated and certainly not user friendly. It is also very expensive per user.
Chose Insightly
I have used a large amount of CRMs in the past but many of them are not on your list. Most of them have been great but have not allowed us to have as much customization as we have had with Insightly. We chose Insightly because it had most of what we needed and a way for us to …
Chose Insightly
Insightlty is a great tool in that it is customizable and affordable. I think that its strength is in the cost of the service.
Chose Insightly
I chose Insightly because I loved the dashboards, but I couldnt do all the work required to get our info into their system for the dashboards to mean anything for me.
Chose Insightly
Blackbaud Raiser's edge is very robust and not as user friendly. Greenlight CRM is fine but doesn't have as many features as Insightly. Insightly seems to be a good inbetween.
Chose Insightly
Insightly had overall way more flexibility then I had with NetSuite. NetSuite didn't have the creative pipeline abilities that Insightly had. Insightly had better data manage and tracking clients were way better and efficient then what NetSuite could deliver. NetSuite was …
Chose Insightly
We transitioned away from NetSuite to Insightly and it was a significant upgrade as we do not have programming capabilities. Unfortunately, we need a document management system as we handle large volumes of all types of data and Insightly came up short. We switched to TaxDome …
Chose Insightly
I am not sure if we have tried others. To my knowledge we have just used Insightly and quickbooks which we find both pretty useful.
Chose Insightly
Insightly actually have many different fields and customization options for data management. Other programs do not have the ability to organize data in this way. It is easy to manage customer contact information, phone call and email tracking, company management and many other …
Chose Insightly
There was a lot of flexibility and the cost factor was good, but I wasn't sure how comfortable the team felt with "Zia" the ai in the CRM. Zoho seemed like it was fully equipped for marketing automation and campaigns but there was a little confusion between this and the plus …
Chose Insightly
We swapped across from HubSpot as it was too difficult and over the top. Insightly had all the positive features from Hubspot, without the complications.
Chose Insightly
I have used no other CRM programs and my company is too ingrained in Insightly to switch to a different program at this point.
Chose Insightly
I wasn't involved in the selection of which CRM my client chose. Insightly was already implemented when I started working with my client.
Chose Insightly
I did not select Insightly for our company as I am a user but not a decision maker, but compared to Chronus, Insightly is a much more organized CRM. Chronus also had technical issues that slowed or prevented our work, and I have rarely run into that in my time using Insightly.
Chose Insightly
Although the SFMC cost us very high, but we like the platform because it covers everything which we wants. Its different studios and builders helps us to create our own custom emails and automations.

We also like its journey builder and mapping of customer data. Its something …
Chose Insightly
Insightly has just worked much better. The thing about Insightly that really sets it apart is the email linking. Having the ability to read all of the emails sent and received during the project let's you see the full story of the projects inception to its completion. …
Chose Insightly
I have forgotten the names of the softwares because we did the scoping over a year ago, but insightly was the best by far for our needs. The other two were focused on a different side of property services and had a lot of features that were not applicable. Without insightly, we …
Chose Insightly
Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. …
Chose Insightly
I did not select Insightly; my executive team selected Insightly. I would rate Insightly below any other CRM or marketing platform I've used based on its inefficiencies, lack of intuitive work processes, poorly functioning mobile app, and even the design, which is not appealing …
Chose Insightly
Insightly can be easily navigated and is straightforward. Based on my experience, it is more intuitive, and the menu buttons are self-explanatory, unlike the salesforce I have experienced. There are just a lot of buttons to click from, or sometimes, it could be a drop-down box …
Chose Insightly
These have higher prices and offer more extensive products we wouldn't utilize at our growth stage.
Microsoft Dynamics 365
Chose Microsoft Dynamics 365
The system we were using was an in-house developed system.
Chose Microsoft Dynamics 365
I have tried Zoho Books and QuickBooks CRM as well. However, there quiet a few things that were missing from them. Both the CRM were good when it comes to creating the quotes. However, none of them provides the visibility like Microsoft Dynamics 365. Additionally, it was a bit …
Chose Microsoft Dynamics 365
Dynamics is the middle ground between the Salesforce ecosystem and the SAP ecosystem: it's versatile enough to rival Salesforce, but its third-party integrations are significantly weaker. At the same time, it has enough capabilities to compete with SAP, even though the German …
Chose Microsoft Dynamics 365
Microsoft Dynamics 365 is easier to implement and with Office integration a better solution for our divisions.
Chose Microsoft Dynamics 365
Used Salesforce.com before Microsoft Dynamics 365 - working in sfdc is a breeze as compared to Microsoft Dynamics 365 hands down.
Chose Microsoft Dynamics 365
Microsoft Dynamics 365 is much more robust, with more customizable features, such as user-specific settings and customer customization options. The system is easy to us,e and all modules can be customized to the exact need of the user. The standard version includes everything …
Chose Microsoft Dynamics 365
Microsoft stands different from all of them. It's easy to use and comes with Microsoft's trust. On the basis of security, it's one of the best. It mainly solves the purpose and works as per desire. On the other hand, all the abovementioned items are also suitable for meeting …
Chose Microsoft Dynamics 365
We have used Salesforce and a homegrown CRM in the past. Neither gave us as seamless an implementation as Microsoft Dynamics 365 has done. We prefer Microsoft Dynamics 365 features that seems better fit for our enterprise growth than does Salesforce. We've also found that our …
Chose Microsoft Dynamics 365
We selected Microsoft Dynamics 365 over Salesforce because of the integrations with the other Microsoft products we are using.
Chose Microsoft Dynamics 365
Overall the usability and multi-functionality of Microsoft Dynamics 365 is really what stood out to our leadership team and board. We were able to eliminate the need for multiple platforms and integrate a lot of our processes into one single platform. The idea is we can …
Chose Microsoft Dynamics 365
I have also used some bespoke systems, which were much better than any of these. Microsoft Dynamics 365 was selected by senior management, against advice from technical experts. The products I could find in the list were also expensive and inefficient; Microsoft Dynamics …
Chose Microsoft Dynamics 365
Interfaces are better, faster in work and more secured. Cost of product is much better with Microsoft Dynamics 365. Moreover Microsoft Dynamics 365 works hard on its updates and tries its best from what I have seen to make a better available product for usage by companies and …
Chose Microsoft Dynamics 365
Informatica Cloud MDM - Customer 360 for Salesforce
Chose Microsoft Dynamics 365
It is Less Costly Compared to the other CRM.
For call Centre Management this Works best when we used The dialer.
Using Dialer and CRM side by Side gives the best Result.
Chose Microsoft Dynamics 365
Mailchimp is great at sending mass emails, but Dynamics can do that as well and much more!
Chose Microsoft Dynamics 365
Out of all the software and CRMs evaluated, Microsoft Dynamics 365 was the best suited for the company and team's needs.
Chose Microsoft Dynamics 365
As a trainer - I train on whatever the client opts to use. I trained on Microsoft Dynamics 365 because it was what the client used.
Chose Microsoft Dynamics 365
Microsoft Dynamics was part of a system overhaul for a local school, and we looked at many products. If we had used it for a company with low turnover, then it might have been more feasible. They needed something a new person could learn quickly, someone who might also be …
Chose Microsoft Dynamics 365
Microsoft has much better tools and customer support. Everything I need to see is organized in a database and it's easy to get an overview of from the dashboard. Salesforce is just more clunky and I don't really like the way they organize their data. Also, it is not as …
Chose Microsoft Dynamics 365
We liked the fact that Dynamics CRM had out of box integrations with O365 applications like Outlook, Power BI, etc. They also are a little more flexible when it came to the implementation. They offered sales and service in a fully cloud based edition while other options in the …
Chose Microsoft Dynamics 365
I think that Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM) has made its spot amongst the business world and again, provides your needs based upon what it is your looking for in a cloud-based ERP. We are currently still using the software and so far I can say that it …
Chose Microsoft Dynamics 365
We had other applications from Microsoft like ERP applications and we already used Outlook for a mail client. Today, given the choice and having a big amount of money to invest, they would probably choose SalesForce for CRM, having a better mobile app and better reporting for …
Chose Microsoft Dynamics 365
While Hubspot CRM starts off as a free software, we went with Dynamics based on the additional features available at this time. MS Dynamics also works well with the other applications we already had in place. Besides that, they do both achieve a similar goal in the CRM field …
Features
InsightlyMicrosoft Dynamics 365
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Insightly
7.3
Ratings
8% below category average
Microsoft Dynamics 365
7.7
Ratings
2% below category average
Customer data management / contact management8.20 Ratings7.90 Ratings
Workflow management7.00 Ratings7.90 Ratings
Territory management7.20 Ratings7.10 Ratings
Opportunity management8.10 Ratings7.50 Ratings
Integration with email client (e.g., Outlook or Gmail)7.10 Ratings7.90 Ratings
Contract management6.50 Ratings7.90 Ratings
Quote & order management7.00 Ratings7.40 Ratings
Interaction tracking7.00 Ratings8.10 Ratings
Channel / partner relationship management7.70 Ratings7.30 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Insightly
7.1
Ratings
9% below category average
Microsoft Dynamics 365
8.0
Ratings
3% above category average
Case management7.00 Ratings7.80 Ratings
Call center management7.20 Ratings7.80 Ratings
Help desk management7.10 Ratings8.50 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Insightly
7.0
Ratings
11% below category average
Microsoft Dynamics 365
7.9
Ratings
1% above category average
Lead management6.50 Ratings7.60 Ratings
Email marketing7.40 Ratings8.10 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Insightly
6.7
Ratings
14% below category average
Microsoft Dynamics 365
8.0
Ratings
3% above category average
Task management7.00 Ratings8.10 Ratings
Billing and invoicing management6.00 Ratings8.00 Ratings
Reporting7.20 Ratings8.00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Insightly
7.5
Ratings
3% below category average
Microsoft Dynamics 365
7.6
Ratings
2% below category average
Forecasting7.00 Ratings7.60 Ratings
Pipeline visualization7.90 Ratings7.70 Ratings
Customizable reports7.70 Ratings7.40 Ratings
Customization
Comparison of Customization features of Product A and Product B
Insightly
7.4
Ratings
4% below category average
Microsoft Dynamics 365
7.7
Ratings
0% below category average
Custom fields8.30 Ratings7.60 Ratings
Custom objects7.40 Ratings7.50 Ratings
Scripting environment6.80 Ratings7.90 Ratings
API for custom integration7.10 Ratings7.80 Ratings
Security
Comparison of Security features of Product A and Product B
Insightly
7.5
Ratings
12% below category average
Microsoft Dynamics 365
8.8
Ratings
4% above category average
Single sign-on capability7.60 Ratings8.80 Ratings
Role-based user permissions7.30 Ratings8.70 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Insightly
7.4
Ratings
2% below category average
Microsoft Dynamics 365
7.7
Ratings
2% above category average
Social data6.80 Ratings7.80 Ratings
Social engagement8.00 Ratings7.60 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Insightly
6.3
Ratings
18% below category average
Microsoft Dynamics 365
7.2
Ratings
5% below category average
Marketing automation7.50 Ratings7.60 Ratings
Compensation management5.10 Ratings6.80 Ratings
Platform
Comparison of Platform features of Product A and Product B
Insightly
5.5
Ratings
33% below category average
Microsoft Dynamics 365
6.8
Ratings
12% below category average
Mobile access5.50 Ratings6.80 Ratings
Best Alternatives
InsightlyMicrosoft Dynamics 365
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Score 10.0 out of 10
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Score 10.0 out of 10
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Score 9.3 out of 10
Enterprises
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User Ratings
InsightlyMicrosoft Dynamics 365
Likelihood to Recommend
7.8
(0 ratings)
7.8
(0 ratings)
Likelihood to Renew
8.7
(0 ratings)
8.0
(0 ratings)
Usability
7.6
(0 ratings)
7.7
(0 ratings)
Availability
9.0
(0 ratings)
-
(0 ratings)
Performance
7.9
(0 ratings)
-
(0 ratings)
Support Rating
8.9
(0 ratings)
8.0
(0 ratings)
In-Person Training
9.1
(0 ratings)
-
(0 ratings)
Online Training
9.0
(0 ratings)
7.5
(0 ratings)
Implementation Rating
8.2
(0 ratings)
9.2
(0 ratings)
Configurability
10.0
(0 ratings)
-
(0 ratings)
Ease of integration
9.0
(0 ratings)
-
(0 ratings)
Product Scalability
9.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
-
(0 ratings)
Vendor pre-sale
7.8
(0 ratings)
-
(0 ratings)
User Testimonials
InsightlyMicrosoft Dynamics 365
Likelihood to Recommend
If a business has a simple workflow for purchasing a product or service for a customer and they want to keep track of this workflow then Insightly is very useful. The more complex a business operation is then Insightly starts to become difficult to use. I would recommend Insightly for small and medium sized businesses. Large businesses might have issues delegating tasks across many different users in a large company
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Based on user experience, I would like to recommend this software to my friends or colleagues on the AP Handling. I like AP recording the most because it makes my work easy. I have been using this for the past 2 years, and it's one of the best for this task. Easy to use and user-friendly.
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Pros
  • As mentioned, Insightly integrated with Google Suite so all of our communications, and especially our analytics and metrics, didn't miss a beat.
  • Slack integration was helpful too, as a number of tools I investigated prior to choosing Insightly, had third party apps used for integration. This is better than nothing, but Insightly's native integration was a real relief.
  • The project management feature was a life saver, not just for the DEV team, but also for the Sales team. This allowed us to skip service tickets and go right from us or a client, directly to DEV. The clients just got a much more personal touch and the turn around time was increased.
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  • Some useful out-of-the-box features, like mass uploads of Leads from trade shows or when qualifying a Lead, CRM automatically creates the Opportunity, Contact, and Account for you, etc.
  • Really powerful customizations through the user interface to improve user experience. Things like Business Rules, for example, if Field A = 1, then Field B = 2 and Field C = 2, if Field A = 2, then Field B and Field C don't apply, so automatically hide them.
  • Or other functionality that improves user experience, like Business Process Flows. These walk users step by step through our business process, helping them know when certain actions should take place, and at what point other data is now required. We've used this extensively with our Lead to Opportunity to Quote to Order process, helping users understand the business process each step of the way.
  • Customizations built on top of the platform now called model-driven PowerApps. You can have connections to "typical" data, like Accounts, Contacts, or Opportunities, for example, but then connect that data to custom entities, records that only apply to your specific business. This is all done through the user interface and allows you to customize and automate specific line-of-business applications for your specific needs.
  • Behind the scenes, D365 CE is built on SQL. So the data conforms to industry standards and makes it much easier to interact with. Your developers and IT team will thank you.
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Cons
  • Customization has both positive and negative aspects. Some fields cannot be customized, and I've run into some issues because of this.
  • Misleading features. I suppose it is the quickest way to describe it. I'm trying to get my team away from having five windows open simultaneously to go through one process, and Insightly's "reply to email" function is misleading. You can't reply to the email; it creates an entirely new email without the previous thread. Due to this feature not working as expected, my team has to return to their inbox and reply to the email.
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  • Microsoft Dynamics 365 storage & license cost can prohibit some large deployments or even cost-sensitive small projects from using the platform (although I'm certain most deployments would realize a positive ROI if implemented correctly with process automation).
  • The cost and licensing document for Dynamics 365 is 61 pages and will take a rocket scientist to understand it. It's better to just have your Microsoft help estimate the cost if they are willing to help you that.
  • The documentation on how to first fully understand the Out of the Box default solution and settings is lacking or even non-existing. This has the potential to derail Dynamic 365 launches and implementations from the gitgo. Want to use an out of the box entity?.. well it's probably related to 5 other entities that require configuration and full understanding of it to successful implement. And you ask where is the laymen guide or instructions?... User groups and forums. In Summary, Microsoft can up its game in deployment training and supporting documentation.
  • Microsoft needs to incentivize more external platforms to build app connectors for easy integration, such as ZenDesk, Slack, Tableau, etc. Even the current connector apps such as Salesforce, MailChimp, Docusign are useless or don't work at all.
  • Several limitations inhibit successful Dynamics 365 deployments such as: limited number of Rollup field calculations (summarizing fields on child/related records), limited number rows that can exported to Excel via advanced find, Dynamics 365 files, log and database storage size limit is extremely small and will always require purchasing additional storage (for Online deployments).
  • New user buy-in or acceptance or system platform changes can be difficult if a solid change management plan isn't enacted.
  • Don't expect much help from Microsoft on implementation or solutions unless it's a technical flaw with the platform. Microsoft relies on their MVP partner network to consult for implementations at a hefty cost. Hiring a knowledgeable and savvy Dynamics 365 System Administrator can reduce the need for consultant support; of course, this is dependant upon many many variables.
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Likelihood to Renew
Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
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CRM has allowed us to keep all of our data in one place that is easy for all users within the company to view. I came into the company after they had been using CRM for about 4 years. They have all said that since we have used this it has helped us control work processes better, it has allowed us to be able to track things so much better, and has been something that has helped unite many processes that used to be all over the place. We are currently using CRM 4.0 and are planning on upgrading in the next 18 months to the 2011 version. Support for 4.0 is almost all but dried up. Understandably so. Some of the customization we have done, and a plugins we use, are now contained within the 2011 version so we are looking forward to that upgrade. We use an email marketing company as well, and they primarily support the 2011 version, but their product connects and is integrated within CRM. This is a great benefit as well so that all of our marketing information can be contained in one location.
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Usability
Some items are not easily accessible as an admin, and the number of available resources is outdated (video from 2017). For basic tasks such as updating prospects or contacts, it is fine. However, when you change the screen size, the system becomes less responsive, with tables often being difficult to read.
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The system has a generally easy to use interface. This is from log in, to switching of environments, to switching of user roles. Even the Business Central reports are relatively easy to use in comparison to other systems. And knowing that the data in Business Central can easily be made available and reports generated via the Microsoft Power BI makes it even a better a system.
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Reliability and Availability
The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
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No answers on this topic
Performance
Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
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No answers on this topic
Support Rating
We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
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Our partner, Ledgeview Partners has been FANTASTIC to work with. They are always timely in their response and have taken time to understand our business and our specific needs. We've made a lot of advanced customizations and they have been a great help in making those updates.
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In-Person Training
Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
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No answers on this topic
Online Training
I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
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No answers on this topic
Implementation Rating
did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
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We used a data warehouse to house our data, and our IT team and implementation vendor worked diligently ahead of time to construct idea implementation plans. Out of millions of records- we had less than a dozen errors, which is remarkable. My major insight is simply having a group of completely devoted individuals working towards your goal who fully understand the desired outcome. Focused resources for implementation season are critical to success.
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Alternatives Considered
I have used a large amount of CRMs in the past but many of them are not on your list. Most of them have been great but have not allowed us to have as much customization as we have had with Insightly. We chose Insightly because it had most of what we needed and a way for us to customize the database as we needed it
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Microsoft Dynamics 365 is much more robust, with more customizable features, such as user-specific settings and customer customization options. The system is easy to us,e and all modules can be customized to the exact need of the user. The standard version includes everything you need for a small business that is starting out. Additional features can be added as needed.
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Scalability
(+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
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No answers on this topic
Return on Investment
  • While I am working in a capacity that does not involve my input into the licensing or cost side of us having Insightly I can see that there is certainly a good ROI.
  • With 9 account managers utilising the system at any one time we can instantly keep track of our own sales and client data while also being able to see what others do.
  • Being able to track key KPIs as well with graphs and charts enables us to see where we sit within our targets and easily adapt to areas that need more attention.
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  • If you know your stuff, this product does just fine. They are always adapting (aren't they all, always?), so expect it to grow and for you to grow with it.
  • Don't expect new employees, or places with high turnover, to ease into this product quickly, or even on a moderate time table.
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ScreenShots

Insightly Screenshots

Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Screenshot of Screenshot of