Insightly vs. Salesforce Starter

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insightly
Score 7.9 out of 10
N/A
Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.
$348
per year per user
Salesforce Starter
Score 8.7 out of 10
Small Businesses (1-50 employees)
Salesforce Starter (formerly Salesforce Essentials) is a small business CRM that replaces the former SalesforceIQ product. It is priced at $35 per user, on a monthly basis, or at $25 per month for if billed annually ($300) and can be tried free for 14 days on a trial.
$35
per month per user
Pricing
InsightlySalesforce Starter
Editions & Modules
Plus
$29
per month (billed annually) per user
Professional
$49
per month (billed annually) per user
Enterprise
$99
per month (billed annually) per user
No answers on this topic
Offerings
Pricing Offerings
InsightlySalesforce Starter
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
InsightlySalesforce Starter
Considered Both Products
Insightly
Chose Insightly
For me, Insightly works for the Basic price point subscription (lucky to have been on this subscription level before they closed it to new customers). Also, like the Gmail interface and the ability to manage both sales and projects.
Chose Insightly
Came down to one issue: cost. Honestly, we have already made such an investment in training staff persons and otherwise integrating Insightly with some of our other software that the cost has now become a barrier to entry for our first choice CRM (at least for now) since we'd …
Salesforce Starter
Chose Salesforce Starter
We selected SalesforceIQ over Insightly because of the email automation they offered. Their app also seemed to be a little more robust. I highly recommend a trial before you make a decision. The trial with SalesforceIQ is what sold us on the product.
Features
InsightlySalesforce Starter
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Insightly
7.2
400 Ratings
7% below category average
Salesforce Starter
8.8
7 Ratings
13% above category average
Customer data management / contact management8.4383 Ratings8.07 Ratings
Workflow management6.9351 Ratings00 Ratings
Territory management6.474 Ratings7.87 Ratings
Opportunity management8.0349 Ratings9.17 Ratings
Integration with email client (e.g., Outlook or Gmail)6.9357 Ratings9.76 Ratings
Contract management6.521 Ratings00 Ratings
Quote & order management7.564 Ratings9.15 Ratings
Interaction tracking6.7312 Ratings8.36 Ratings
Channel / partner relationship management7.724 Ratings9.75 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Insightly
7.1
13 Ratings
6% below category average
Salesforce Starter
-
Ratings
Case management7.011 Ratings00 Ratings
Call center management7.28 Ratings00 Ratings
Help desk management7.19 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Insightly
6.0
312 Ratings
24% below category average
Salesforce Starter
7.8
6 Ratings
3% above category average
Lead management6.2298 Ratings7.86 Ratings
Email marketing5.7245 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Insightly
6.7
385 Ratings
13% below category average
Salesforce Starter
8.5
5 Ratings
11% above category average
Task management6.7374 Ratings9.55 Ratings
Billing and invoicing management6.039 Ratings7.05 Ratings
Reporting7.4321 Ratings9.25 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Insightly
7.7
343 Ratings
2% above category average
Salesforce Starter
9.2
5 Ratings
20% above category average
Forecasting7.092 Ratings9.25 Ratings
Pipeline visualization8.0321 Ratings8.95 Ratings
Customizable reports8.2307 Ratings9.45 Ratings
Customization
Comparison of Customization features of Product A and Product B
Insightly
6.7
345 Ratings
12% below category average
Salesforce Starter
8.1
6 Ratings
7% above category average
Custom fields7.5344 Ratings8.36 Ratings
Custom objects6.6105 Ratings8.35 Ratings
Scripting environment6.86 Ratings7.25 Ratings
API for custom integration6.1178 Ratings8.35 Ratings
Security
Comparison of Security features of Product A and Product B
Insightly
7.5
295 Ratings
10% below category average
Salesforce Starter
9.2
6 Ratings
10% above category average
Single sign-on capability7.5262 Ratings9.26 Ratings
Role-based user permissions7.6197 Ratings9.26 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Insightly
7.4
90 Ratings
1% above category average
Salesforce Starter
7.8
5 Ratings
7% above category average
Social data6.825 Ratings00 Ratings
Social engagement8.078 Ratings7.85 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Insightly
5.9
146 Ratings
21% below category average
Salesforce Starter
7.6
5 Ratings
4% above category average
Marketing automation6.7146 Ratings7.95 Ratings
Compensation management5.14 Ratings7.35 Ratings
Platform
Comparison of Platform features of Product A and Product B
Insightly
6.1
310 Ratings
19% below category average
Salesforce Starter
8.6
6 Ratings
15% above category average
Mobile access6.1310 Ratings8.66 Ratings
Best Alternatives
InsightlySalesforce Starter
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.2 out of 10
Creatio
Creatio
Score 9.2 out of 10
Enterprises
Creatio
Creatio
Score 9.2 out of 10
Creatio
Creatio
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
InsightlySalesforce Starter
Likelihood to Recommend
7.7
(420 ratings)
9.1
(7 ratings)
Likelihood to Renew
8.9
(33 ratings)
4.0
(1 ratings)
Usability
7.6
(156 ratings)
8.7
(4 ratings)
Availability
9.0
(6 ratings)
-
(0 ratings)
Performance
8.0
(25 ratings)
-
(0 ratings)
Support Rating
8.8
(34 ratings)
-
(0 ratings)
In-Person Training
9.1
(1 ratings)
-
(0 ratings)
Online Training
9.0
(8 ratings)
-
(0 ratings)
Implementation Rating
7.9
(26 ratings)
-
(0 ratings)
Configurability
10.0
(18 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
8.6
(3 ratings)
-
(0 ratings)
Ease of integration
9.0
(10 ratings)
-
(0 ratings)
Product Scalability
9.0
(9 ratings)
-
(0 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(3 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(3 ratings)
-
(0 ratings)
User Testimonials
InsightlySalesforce Starter
Likelihood to Recommend
Unbounce
The positive and negative feature lists are why I give Insightly a nine out of ten. A LOT of the features are unique, but the ones lacking affect how I envision the perfect workflow for my team. My job is to create and streamline processes for my team; with AppConnect, I'm hoping a lot of the manual work is taken off their plate so they can focus on the essential things. I really hope Insightly implements a true "reply to email" feature in the future.
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Salesforce
If you own a business that has complex selling processes or requires integrations with 3rd party tools/systems, you should look at Professional, Enterprise, or Unlimited editions. Salesforce operates very well across pretty much every industry, but not all sales, marketing, and operational processes are created equal. If your marketing process requires a long list of sendable contacts then I would recommend adding on Pardot or Hubspot. Always start small and scale up, to avoid boxing yourself in down the road.
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Pros
Unbounce
  • Support>It feels like a partnership and support is a critical asset to consider when adopting new tools
  • Customization>The ability to customize with custom objects has allowed us to utilize Insightly in unique ways.
  • Customer Feedback>They very much are interested in soliciting client feedback when it comes to product planning.
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Salesforce
  • Tracking phone calls is extremely easy when using the app on the iphone. After a phone call is complete it prompts the user to enter in call details.
  • SalesforceIQ also automatically logs emails for us. This has saved us time from entering in information manually.
  • SalesforceIQ was easy to set up and allowed us customization for fields that were relevant to our business.
Read full review
Cons
Unbounce
  • The Inquiry feature is missing some functionality, so it is not as useful as the Request feature
  • The Actual Close Date does not autofill when a Request record is closed and marked as Lost/Abandoned
  • The customizable objects and fields are very useful but the System Settings interface could be more user-friendly
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Salesforce
  • Table views can be sorted by column. Filters can be applied, but only to one column. Multi-column filtering like Excel allows would be extremely useful and a big improvement.
  • The ability to quick copy data in a table view would also be helpful, like (ctrl ') in excel.
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Likelihood to Renew
Unbounce
Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
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Salesforce
No answers on this topic
Usability
Unbounce
There is really nothing as far as customization to the system that we cannot do. It's extremely easy to customize as well as use. Anything we want to add or remove to our Objects can usually be done in a few minutes or less. You can tell everything is very well thought out and was made to be modern and up to date.
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Salesforce
The system is very user-friendly on a desktop but lacks mobile friendliness. The Customer relationship manager disappears after the deal is signed. We struggled to get the system in a usable format, which was not cost-effective. The CRM system on desktop was great but way more complicated than it should be.
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Reliability and Availability
Unbounce
The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
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Salesforce
No answers on this topic
Performance
Unbounce
Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
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Salesforce
No answers on this topic
Support Rating
Unbounce
We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
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Salesforce
No answers on this topic
In-Person Training
Unbounce
Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
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Salesforce
No answers on this topic
Online Training
Unbounce
I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
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Salesforce
No answers on this topic
Implementation Rating
Unbounce
did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
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Salesforce
No answers on this topic
Alternatives Considered
Unbounce
Insightly has far more modern applications than GoldMine. It allows for more customizations. Our reports are nicer looking and it seems much more user friendly. Insightly also seems to be more than just sales focused. GoldMine seemed to really be geared more towards a sales staff. Insightly has more capabilities for our future needs as well
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Salesforce
more expensive but as an industry leader and go, the learning curve pays for itself in ROI in lost time in onboarding
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Contract Terms and Pricing Model
Unbounce
I don’t have the exact answers for this, but our accounting or finance department negotiates this. They always handle this kind of stuff and negotiate yearly licenses. Usually, they purchase 10 licenses in bulk and ask for a discount in bulk. Other than that, if there are any issues encountered on the app, they account for that. If it’s broken, that’s also taken into consideration when renewing the contract.
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Salesforce
No answers on this topic
Scalability
Unbounce
(+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
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Salesforce
No answers on this topic
Professional Services
Unbounce
Our Customer Success Manager was great. A real professional and knowledgeable about the features and how they worked with our requirements
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Salesforce
No answers on this topic
Return on Investment
Unbounce
  • Improved services by organizing a database, pipeline, and custom reports in the verifying eligibility process.
  • Increased the number of orders we can verify eligibility for in 1 day.
  • Lowered the amount of time it takes to verify eligibility so we can get orders shipped out in a timely manner.
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Salesforce
  • It made the job more efficient for staff so they can spend time doing other tasks rather than configuring and maintaining Salesforce Starter.
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ScreenShots

Insightly Screenshots

Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Screenshot of Screenshot of

Salesforce Starter Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of