Insightpool Ads Optimization vs. Social Mention

I recommend Insightpool for anyone looking to build and maintain a relevant follower pool on Twitter as well as anyone that wishes to use Twitter for event recruitment, white paper downloads, etc. With a small team, I strongly recommend the full-service model, especially when you first get started. It's like having an in-house social team when you opt for full-service and has enabled us to do much more on Twitter than was previously possible with our small team.

If you are curious about what someone is saying about your brand, this tool helps you to know how your brand is performing on all social media sites. Also seeing the previous results you can predict future performance. This data helps a lot in the future planning. This tool doesn't give perfect results though. Also, it can indicate your sentiments of mentions if they are angry, or happy.

Incentivized

• Event promotion and registration: Insightpool's unique ability to search both the Twitter stream and profile data makes reaching B2B marketing professionals at key industry events a cinch.
• Building relevant follower pool: Insightpool's ability to target relevant users by profile data makes finding and nurturing the right individuals easier than ever before.
• The personalized and targeted approach is well-received and prompts engagement from the people we care about.

• Find sentiment of online buzz for your product/service/brand
• Monitor many different online websites that are talking about your brand all in one place
• Find keywords that are being used by consumers when they think of you

• Initial iterations of the tool were buggy and not all that intuitive, which is why we moved to a full-service model. More recent releases are much more intuitive and less buggy.
• The tool was limited before its ability to search Twitter steams, but now with stream search, we do not feel hindered in anyway.
• Personally, I'm not a fan of public message targeting. Use with caution. The DM feature works great and is very well received by our audience however.

• Filtering - better filtering of unrelated brand info. i.e. we are only interested in @accav items from the US - not from overseas

Just renewed for the rest of the year. Pricing is very reasonable especially when you compare it to the cost of paid Twitter campaigns. And, Insightpool campaigns have consistently outperformed direct Twitter campaigns.

I love that Social Mention is so easy to use. It does not take a long time to learn how to navigate the site when you need information quickly. I don't use it as much in my new job, but I recommend it for basic monitoring and when you need social media information right away

While it's easy to use and pay for it's totally useless.

It doesn't work as well since we changed our name. We used to have a very unique twitter handle etc. so it was easier for social mention to find us. For folks who have unique names it's excellent if you don't it may not be that helpful.

We've used sponsored Tweets via Twitter directly with limited success. We don't see the same level of engagement or types of followers with paid Twitter promos as we do with Insightpool campaigns. Additionally, we receive a fair amount of negative feedback when we use sponsored tweets as they tend not to be as targeted as running Insightpool campaigns

Social Mention stacks up against these as Social Mention is more reliable for data than others. it provides really nice statistics of reach, influence, sentiment and helps find brand's influences. It is quick and offers a great snapshot of the volume of your Tweets & Twitter presence. Supports a lot of social media sites like Facebook, Google+ etc.

Incentivized

• Not just more Twitter followers, but more RELEVANT Twitter followers and more engaged followers from our target audience.
• A great tool for prospecting and event recruitment at key industry events.
• Effective at amplifying content distribution, especially when content is related to key industry events.

• The paid-version actually had a negative ROI for us as it would sometimes feed us topically inappropriate articles and didn't allow us to filter by source so as to eliminate inappropriate blogs and inappropriate news sources (like highly politically partisan ones).