Insightpool Ads Optimization vs. Social Mention

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insightpool Ads Optimization
Score 9.1 out of 10
Enterprise companies (1,001+ employees)
Insightpool's Ads Optimization product is designed to help organizations see the best results for Twitter ads. The vendor says that its ads targeting platform not only utilizes interest data, but also analyzes thousands of behavioral data points to identify relevant people and predict those who are most likely to engage with customized media campaigns. According to the vendor, its in-depth targeting is more intensive and targeted than any other social…
$2,000
per month
Social Mention
Score 1.0 out of 10
N/A
Social Mention is a free tool which is a kind of Google search for the social web. It provides basic search and alerts across a very broad variety of social channels.N/A
Pricing
Insightpool Ads OptimizationSocial Mention
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Insightpool Ads OptimizationSocial Mention
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Insightpool Ads OptimizationSocial Mention
Considered Both Products
Insightpool Ads Optimization

No answer on this topic

Social Mention
Chose Social Mention
Topsy can help users to analyze and search tweets. It is only twitter based whereas Social Mention is based on a lot of social media panels. Users can look for videos, pictures, status, tweets using Social Mention. Social Mention offers a lot more options than Topsy like …
Best Alternatives
Insightpool Ads OptimizationSocial Mention
Small Businesses
WordStream
WordStream
Score 6.9 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
WordStream
WordStream
Score 6.9 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Score 8.5 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Insightpool Ads OptimizationSocial Mention
Likelihood to Recommend
9.1
(1 ratings)
1.0
(9 ratings)
Likelihood to Renew
9.1
(1 ratings)
8.0
(5 ratings)
Usability
-
(0 ratings)
1.0
(1 ratings)
Implementation Rating
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
Insightpool Ads OptimizationSocial Mention
Likelihood to Recommend
Insightpool
I recommend Insightpool for anyone looking to build and maintain a relevant follower pool on Twitter as well as anyone that wishes to use Twitter for event recruitment, white paper downloads, etc. With a small team, I strongly recommend the full-service model, especially when you first get started. It's like having an in-house social team when you opt for full-service and has enabled us to do much more on Twitter than was previously possible with our small team.
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Social Mention
Social Mention is a great tool for monitoring social media. This Tool can also be used to search specifically taking the keywords in the blogs, comments, news etc. It offers a third party API for users. It can be used to send email to clients of their brand performance data. This tool can indicate if your mentions are angry, happy or neutral but the data can't be reliable.
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Pros
Insightpool
  • Event promotion and registration: Insightpool's unique ability to search both the Twitter stream and profile data makes reaching B2B marketing professionals at key industry events a cinch.
  • Building relevant follower pool: Insightpool's ability to target relevant users by profile data makes finding and nurturing the right individuals easier than ever before.
  • The personalized and targeted approach is well-received and prompts engagement from the people we care about.
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Social Mention
  • Can predict future response from today's number.
  • Let's you judge which types of campaigns to run.
  • Has a very well managed dashboard of results.
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Cons
Insightpool
  • Initial iterations of the tool were buggy and not all that intuitive, which is why we moved to a full-service model. More recent releases are much more intuitive and less buggy.
  • The tool was limited before its ability to search Twitter steams, but now with stream search, we do not feel hindered in anyway.
  • Personally, I'm not a fan of public message targeting. Use with caution. The DM feature works great and is very well received by our audience however.
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Social Mention
  • Under the "Free" dashboard you are limited to only receiving weekly results.
  • Can't negate those tags which contain my tags.
  • Lots of tweets missing, no noise filtering. Sometimes we get very old contents which are not needed.
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Likelihood to Renew
Insightpool
Just renewed for the rest of the year. Pricing is very reasonable especially when you compare it to the cost of paid Twitter campaigns. And, Insightpool campaigns have consistently outperformed direct Twitter campaigns.
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Social Mention
I love that Social Mention is so easy to use. It does not take a long time to learn how to navigate the site when you need information quickly. I don't use it as much in my new job, but I recommend it for basic monitoring and when you need social media information right away
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Usability
Insightpool
No answers on this topic
Social Mention
While it's easy to use and pay for it's totally useless.
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Implementation Rating
Insightpool
No answers on this topic
Social Mention
It doesn't work as well since we changed our name. We used to have a very unique twitter handle etc. so it was easier for social mention to find us. For folks who have unique names it's excellent if you don't it may not be that helpful.
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Alternatives Considered
Insightpool
We've used sponsored Tweets via Twitter directly with limited success. We don't see the same level of engagement or types of followers with paid Twitter promos as we do with Insightpool campaigns. Additionally, we receive a fair amount of negative feedback when we use sponsored tweets as they tend not to be as targeted as running Insightpool campaigns
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Social Mention
Social Mention streamed everything together, calculated my sentiment for me, allows me to filter what results I am personally looking for, extract my RSS feed and navigate to one of the channels of buzz.
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Return on Investment
Insightpool
  • Not just more Twitter followers, but more RELEVANT Twitter followers and more engaged followers from our target audience.
  • A great tool for prospecting and event recruitment at key industry events.
  • Effective at amplifying content distribution, especially when content is related to key industry events.
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Social Mention
  • The paid-version actually had a negative ROI for us as it would sometimes feed us topically inappropriate articles and didn't allow us to filter by source so as to eliminate inappropriate blogs and inappropriate news sources (like highly politically partisan ones).
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ScreenShots