Instapage vs. WYSIWYG Web Builder

Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.

Incentivized

If you prefer a PC/local development environment vs a fully online development tool, WYSIWYG Web Builder may be the best product available. If you are frustrated by bloated CMS systems that require constant updates and fixing of expired or conflicting plugins WYSIWYG Web Builder could be for you.

• Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
• Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
• Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.

Incentivized

• Rapidly build website
• Builds site that load fast
• Allows for competely custom sites

• There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version.
• There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change.
• If you work with a template and some code, it can be challenging to edit the default coding.
• The built-in forms can be a bit limiting.
• The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.

Incentivized

• The depth of the product and available options can be a bit overwhelming when getting started

This is my fourth year using WYSIWYG Web Builder and as many new releases. Each new release brings a staggering number of new features and enhancements. But the updates, fixes and new features are not limited to a once a year update. The product is updated with interium releases every few months.

I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!

The one reason for a 9 instead of a 10 is not a ding to the product itself. When first starting out the available options and tools are a bit overwhelming. You might be able to achieve the same visual result in multiple ways. As a new user you will need to learn which options work best for you. The online tutorials are good and there are a number of very good videos available on YouTube. The support from the forum is great. New users are treated with respect and provided support and guidance. (That is certainly not the case in many support forums) After fours years and dozens of websites I am still learning new features and tools for enhancing my customer's sites.

Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.

The developer actively replies to post on the support forum. It is typical to get a reply in a few hours. The support for this product exceeds any other product I have used in the past 25 years. In addition to rapid replies from the developer the support community is very active on the forum along with several forum members providing excellent training videos.

implementaion is simple. install the product and setup your hosting ftp settings.

HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.

Incentivized

I still use Xara for graphic design and image editing. But the web development in WYSIWYG Web Builder is far superior. Compared to online editors like Weebly, Wix, etc WYSIWYG Web Builder allows you to experiment with different options saved to different files. With the online builders you can't easily have 5 options to show a client. And you don't have backup copies in case the work you did, didn't work out.

• We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment.

Incentivized

• I am able to build truly custom sites for my customers
• I am able to build sites with less time and effort, resulting in competitive pricing
• I am able to build sites with less overhead, resulting in better profits