Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.
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LeadLander
Score8.1 out of 10
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LeadLander is essentially an IP reverse look-up tool. It does a reverse look-up of the IP address to distinguish between corporate visitors and “home/ISP” users.
Although having somewhat similar functionality as web analytics products like Google Analytics and WebTrends, it is actually designed for a different user base. While web analytics tools are typically designed to provide metrics such as bounce rates, unique visitors, and length/depth of stay to help marketers optimize website content,…
- Scalability: as I mentioned, Stayforlong serves more than 3 Million travellers in 40 markets and 32 languages. We managed to build a robust CRM strategy with only 2 members on the CRM team, which helped us expand the channels with a really small, lean team. - Real-time relevance: for us, having the latest available offer is a must; we need to offer the rooms that are available in real time, because the inventory is live.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
LeadLander is great for sales reps who are looking for additional insights when attempting to get the right message to the right audience at the right time via the right medium. Nevertheless, the tool is basically fairly simplistic in terms of what you get. Data is delivered via email and can be tailored in terms of frequency and territory, but the overall information presented is fairly simple. The links to websites visited and accompanying information pertaining to frequency and duration are incredibly helpful. Nevertheless, if you have a lot of users visiting sites that utilize a free version of your tool, care is required to ensure that your messaging is not falling on deaf ears. Overall, the tool is very useful for accomplishing awareness of baseline insights pertaining to prospective clientele visiting your company's website in order to craft more meaningful messaging.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Customer Journey creation - the platform easily creates a visual path for the marketing team to curate messaging based around timing, channel, behavior as well as add split testing logic and exit criteria so we target only the audiences we want.
Customer Success - one of the best teams I've ever had the pleasure of working with. I'm able to move so much quicker because they really create a helpful partnership.
Audience segmentation, the platform is easy to work with even if you're a first time user, they do a great job of visually showing the logic and the and/or/none type rules.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Leadlander has an excellent database of IP addresses. Often the address is registered to some unknown cable company but leadlander seems to identify them.
Leadlander is well designed and intuitive to use.
Leadlander captures page data and referral that we wouldn't otherwise have.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
In-app channel, although it works, has some shortcomings in UI functionality or system backend logic, which suggests it is built on an email send-out architecture.
Drag and drop editor has its own limitations - it isn't perfect. You can't create some basic designs.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Its a robust platform that can serve complex business needs. Current and futures. It tries to adapt an newest trends and has good CS and CSM specialists.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Currently, we have not went out to look for another tool because we are happy with LeadLanders' performance. If we were to be approached by any of their competitors, we would look to investigate the difference and similarities between the tools. In the past, we used a tool that provided images and steps taken to show the route a prospect takes and I found that to be very interesting.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
My understanding is that Mailchimp has evolved a lot since we moved to Iterable 4 years ago, so any comparison is legacy. Keeping that in mind, Iterable is far more sophisticated, especially the journey builder, personalised STO by user and segmentation.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
ActOn also provides website analytics, however if we have a contact in our CRM - it will tell us each morning if that specific contact visited our website rather than just a company name. It is interesting to note that both ActOn and Leadlander often have different results and companies. I'm not sure why there is a discrepancy, however overall, both tools are fairly comparable.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Our Demand Generation team primarily uses this tool and has been wildly successful! Their entire office area is covered in wins, including amounts. One of the larger deals found on LeadLander was 4.2 million. A current opportunity is set at 2.5 million. I think the ROI speaks for itself with those deals.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
