Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Iterable
Score 8.6 out of 10
N/A
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).N/A
Mailigen
Score 7.1 out of 10
N/A
Mailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation and lifecycle email marketing. Mailigen offers several integration points including online surveys that you can use to segment your audience and send personalized emails.
$10
per month
Pricing
IterableMailigen
Editions & Modules
No answers on this topic
Mailigen
$10.00
per month
Offerings
Pricing Offerings
IterableMailigen
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Features
IterableMailigen
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Iterable
8.0
58 Ratings
3% above category average
Mailigen
7.4
1 Ratings
10% below category average
WYSIWYG email editor7.951 Ratings8.01 Ratings
Dynamic content8.453 Ratings8.01 Ratings
Ability to test dynamic content6.453 Ratings7.01 Ratings
A/B testing8.556 Ratings6.01 Ratings
Mobile optimization7.951 Ratings8.01 Ratings
Email deliverability reporting6.956 Ratings9.01 Ratings
List management9.257 Ratings3.01 Ratings
Triggered drip sequences8.851 Ratings10.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Iterable
7.3
57 Ratings
3% below category average
Mailigen
3.0
1 Ratings
89% below category average
Dashboards7.957 Ratings3.01 Ratings
Standard reports7.757 Ratings4.01 Ratings
Custom reports6.550 Ratings2.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Iterable
7.0
55 Ratings
8% below category average
Mailigen
-
Ratings
API8.051 Ratings00 Ratings
Role-based workflow & approvals6.646 Ratings00 Ratings
Customizability6.549 Ratings00 Ratings
Best Alternatives
IterableMailigen
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
IterableMailigen
Likelihood to Recommend
8.8
(59 ratings)
8.0
(7 ratings)
Likelihood to Renew
9.3
(2 ratings)
8.6
(6 ratings)
Usability
9.1
(2 ratings)
8.2
(1 ratings)
Availability
8.9
(3 ratings)
-
(0 ratings)
Performance
8.5
(3 ratings)
-
(0 ratings)
Support Rating
9.1
(3 ratings)
9.1
(1 ratings)
Implementation Rating
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
9.3
(3 ratings)
-
(0 ratings)
User Testimonials
IterableMailigen
Likelihood to Recommend
Iterable
Iterable is great for email marketers that are not advanced/technical in emails. They made it very simple to create emails and run campaigns. Everything about Iterable is very easy - from creating emails with drag and drop functionality, segmenting and creating send lists, and even setting up a journey. The only downside with Iterable is that it's mainly meant for larger companies. There are better platforms if you're using email in a very simple way.
Read full review
Mailigen
Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!
Read full review
Pros
Iterable
  • It makes designing and deploying great looking emails easy with their drag-and-drop technology and framework.
  • Iterable allows for great customization and time-saving with the use of their handlebar snippets. This has revolutionized how we are able to monetize our editorial audiences using clear logic that helps us get the most for each of our conversion efforts.
  • The various ways that you can run and view reports is incredibly helpful, and easy to customize. This means we can find most of the data we want and need across our various departments with their differing goals without having to piecemeal together crazy solutions or waste time reinventing the wheel.
Read full review
Mailigen
  • Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled.
  • Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session.
  • Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting.
  • Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.
Read full review
Cons
Iterable
  • Some of Iterable's user interface in Journey is a little confusing. This is a personal preference.
  • Their image uploading is very basic - but they are working on releasing a new version soon.
  • It's difficult to look up a specific contact by only being able to search their email. I wish I could search by name without having to use segmentation
Read full review
Mailigen
  • Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
  • It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.
Read full review
Likelihood to Renew
Iterable
Extremely easy to use, deeply integrated into our infrastructure
Read full review
Mailigen
We are satisfied with this cooperation and we don't see why we should change email marketing service provider at this point. Excellent service and rapid new feature development keeps us very satisfied.
Read full review
Usability
Iterable
Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
Read full review
Mailigen
Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.
Read full review
Reliability and Availability
Iterable
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
Read full review
Mailigen
No answers on this topic
Performance
Iterable
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
Read full review
Mailigen
No answers on this topic
Support Rating
Iterable
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
Read full review
Mailigen
Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.
Read full review
Implementation Rating
Iterable
No answers on this topic
Mailigen
With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.
Read full review
Alternatives Considered
Iterable
The visualization tools in iterable for creating journeys are so much easier to use and adjust than in Marketo, Mailgun, or Mailjet. We have better performance metrics tracking in particular than in Mailjet or Marketo. It is also easier to see where we have made mistakes in emails and to adjust the code visually than in any of the other platforms
Read full review
Mailigen
Mailigen falls short to Listrak due to Listrak's far superior contact, conversion, and message analytics. Some features are unavailable or not easily integrated with the Mailigen platform compared to its competition, but features such as model acquisition & shopping cart abandonment are available. The ability to integrate such features into your website may be easier when using a competitors platform, but easy usability comes with a price. Extra perks such Coupon managers & etc. are useful features that allow you to generate Barcodes & QR codes, as well as track various data analytics when implementing this feature. Small items as such are what Mailigen lacks in comparison to its competitors, but their price point kicks the rest out of the water if you can live without some of the bells and whistles.
Read full review
Scalability
Iterable
We've never run into any issues with volume. Iterable is always able to handle everything we throw at it. We utilize webhooks and emails. Both perform very well. Webhooks actually perform too quickly and downstream systems need to be able to handle the volume throughput that Iterable can send.
Read full review
Mailigen
No answers on this topic
Return on Investment
Iterable
  • This is a hard thing to qualify with the short amount of time we have had on the platform and with the changes that have occurred since onboarding. iOS 15 was released, so we are learning new ways of measuring the ROI.
  • The ease of integration with other tools has helped us begin to break into more personalized emails for our customers. We have really only scratched the surface and have so much farther to go!
Read full review
Mailigen
  • Better delivery of mail campaigns giving better ROI numbers
  • Better stats so that we can assess what works and what does not.
Read full review
ScreenShots

Iterable Screenshots

Screenshot of Iterable lets marketers build journeys without any codingScreenshot of Iterable gives marketers  necessary info on their campaigns, in real timeScreenshot of Iterable lets customers segment on any field or criteria, across millions of usersScreenshot of Iterable supports all marketing channels: email, web, mobile push, sms