TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Kajabi

    Score8.3 out of 10
    N/AKajabi is a web hosting platform for online learning or membership websites, featuring landing pages and support for email marketing, video hosting, and codeless web building tools.

    $89

    per month

    Metadata.io

    Score8.8 out of 10
    N/ABased in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.

    $24,000

    per year

    Pricing
    KajabiMetadata.io
    Editions & Modules
    Kickstarter
    $89
    per month
    Basic
    $149.00
    per month
    Growth
    $199.00
    per month
    Pro
    $399.00
    per month
    MetaMatch
    $295
    per month per installation
    Web Personalization
    $24,000
    per year
    Audience Targeting
    $24,000
    per year
    Metadata Base Platform
    $60,000
    per year
    Offerings
    Pricing Offerings
    KajabiMetadata.io
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup fee$2,500 one-time fee per installation
    Additional Details30% discount for annual pricing.—
    More Pricing Information
    Community Pulse
    KajabiMetadata.io
    Considered Both Products
    Kajabi
    No answer on this topic
    Metadata, Inc
    No answer on this topic
    Key User Insights
    Would buy again
    92%
    Would buy again
    22 Answers
    86%
    Would buy again
    18 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    23 Answers
    94%
    Delivers good value for the price
    16 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    24 Answers
    90%
    Happy with the feature set
    19 Answers
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    16 Answers
    80%
    Lived up to sales and marketing promises
    16 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    20 Answers
    95%
    Implementation went as expected
    19 Answers
    User Ratings
    KajabiMetadata.io
    Likelihood to Recommend
    8.1
    (24 ratings)
    7.8
    (21 ratings)
    Likelihood to Renew
    9.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    8.3
    (9 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    7.8
    (15 ratings)
    User Testimonials
    KajabiMetadata.io
    Likelihood to Recommend
    Kajabi
    If you need to create a self-paced course, Kajabi works well, if you want something complicated, and want to check homework and communicate a lot with students, Kajabi must be used in complex with other resources like Slack and YouTube. But anyway it is a good platform to create a digital course.
    Incentivized
    Read full review
    Metadata, Inc
    Metadata is well suited when you have a really large ad budget (>50k per month at least). This is because the power of metadata lies in the ability to quickly set up and run a large number of experiments (combinations of channel, audience, creative, and conversion assets). To evaluate these variations, all of them need a large number of impressions, clicks, and conversions to be statistically relevant. If your budget is smaller, you will either have a very small number of experiments (not fully utilizing the power of metadata), or your experiments will not have enough clicks to make informed decisions. We had expected a better explanation of this from metadata before signing up.
    Incentivized
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    Pros
    Kajabi
    • Kajabi's community feature is fantastic. Love the ability for people to be able to collaborate.
    • Kajabi's feature that allows us to post and manage our curriculum is very efficient and easy to use.
    • Kajabi also has great features around contact management that have been critical for our use.
    Incentivized
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    Metadata, Inc
    • Best paid ops tool I've ever used (and I've used a lot): we can launch a new LinkedIn & Facebook campaign in minutes.
    • Lead gen ops: no more dealing with broken zapier zaps, we are able to automate pushing native lead gen leads directly to our CRM.
    • Attribution: see influenced & triggered opportunities/CW deals
    • Multivariate testing: Metadata scales audience, ad, creative testing so you learn what performs much faster than manual process
    Incentivized
    Read full review
    Cons
    Kajabi
    • The page builder is not as intuitive as other competitors. It takes too many click to get around the different elements and settings.
    • Better onboarding mechanism and explanation of where everything is located
    • I'm not sure why I need to create a event to use a simple countdown on a sales page, when I could simply choose the end date I want the countdown to go to for a specific price point offer
    Incentivized
    Read full review
    Metadata, Inc
    • If you don't have a large budget and audience it's hard to meaningfully optimize. If I have 4 ad creatives, to 2 audience groups on FB and LinkedIn, that creates 16 experiments, each of which needs an ample enough budget, say $40/day, that's now $640 per day or $19K per month.
    • Limited ability to edit ads after they've been launched. You usually have to stop the ad, clone it, and launch a new campaign.
    • Can't add new ads to existing campaigns which limits the ability to optimize. If I start an MD campaign with 4 ads, and in a few weeks we see that one is working well and the other 2 are not performing, I can pause those (or it can autopause by rules), but I can't add 2 more new creatives to the mix against the high performer. I'd have to either stop the high performer, and recreate it in a new campaign (losing likes and comments), OR - leave the high performer in the first campaign, and create. a second campaign with the new ones, which will only optimize against each other.
    • Limited to a single conversion event on a landing page. I'm not able to choose either a Demo Request OR a Sign-Up conversion, I can only choose one.
    • Google search ads are doable but aren't necessarily more feature-rich or easy-to use than native, so there's no value added to doing it through Metadata in my opinion aside from unifying ad reporting.
    Incentivized
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    Likelihood to Renew
    Kajabi
    We are committed to it and once we get "really good" at using it, I think it is a excellent platform and links well to Hubspot. At present, we are still just barely scratching the surface with our use of its features
    Incentivized
    Read full review
    Metadata, Inc
    No answers on this topic
    Usability
    Kajabi
    The back-end system can be used efficiently and has flexibility. It doesn't have a lot of unnecessary functions or un user-friendly features. We have had no issues using the system and would continue to use it with the current functions and features. I would rate it as user-friendly yet flexible
    Incentivized
    Read full review
    Metadata, Inc
    No answers on this topic
    Support Rating
    Kajabi
    The Kajabi Support people are helpful, fast and knowledgeable. I usually call in a panic - because I have lost something, messed something or am on a deadline. Sometimes we speak, or we do a chat. Always my angst is eliminated. I often thank the person for being "so patient" with me. LOL
    Incentivized
    Read full review
    Metadata, Inc
    Metadata's customer support is a difference-maker! They really do care how well your campaigns perform and will help you improve them.
    Incentivized
    Read full review
    Implementation Rating
    Kajabi
    These platforms are big complex pieces of software. Mor recently - Kajabi provides a done for you example which you can borrow and customise - but those were not available when we started.
    Incentivized
    Read full review
    Metadata, Inc
    No answers on this topic
    Alternatives Considered
    Kajabi
    ClickFunnels is a great tool for funnel automation, landing pages, and lead generation but when it comes to product delivery for content creators it lacks functionality as it reality it was not meant for that purpose. Originally, we used ClickFunnels for our funnels but we found out that we could do exactly the same with Kajabi, so we migrated all of our funnels to Kajabi
    Incentivized
    Read full review
    Metadata, Inc
    We chose [Metadata.io] because it was a smaller company and could get more personalized attention. The price was better and they seemed more eager to support us. The feature set was what we were looking for and not more - it was exactly as robust as we needed it to be. Didn't want to pay for features we weren't going to use.
    Incentivized
    Read full review
    Return on Investment
    Kajabi
    • When we used Kajabi to launch new programs we achieved the ROI of our monthly investment each time.
    • With Kajabi, the ability to offer old programs that have been offered in the past is easy to present to one-off customers or when not in a launch series.
    Incentivized
    Read full review
    Metadata, Inc
    • Huge decrease in CPLs, CPMQL and Cost Per Opportunity
    • Big improvement in MQL to SQL rates
    • 90%+ of our leads from paid social now have valid business emails, before it was like 30%
    • Saving us hundreds of hours over the course of the next year doing daily manual optimization and budget management tasks for us so we can focus on strategy and testing new things
    Incentivized
    Read full review
    ScreenShots

    Metadata.io Screenshots

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