Kajabi vs. Thinkific

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kajabi
Score 8.2 out of 10
N/A
Kajabi is a web hosting platform for online learning or membership websites, featuring landing pages and support for email marketing, video hosting, and codeless web building tools.
$149
per month
Thinkific
Score 7.5 out of 10
N/A
Thinkific headquartered in Vancouver provides their system for online course and content creators to distribute their lessons to unlimited students, featuring content schedule distribution, some marketing features, certifications, as well as quizzes and surveys.
$0
per month
Pricing
KajabiThinkific
Editions & Modules
Basic
$149.00
per month
Growth
$199.00
per month
Pro
$399.00
per month
Start
$99.00
per month
Grow
$199.00
per month
Expand
$399.00
per month
Offerings
Pricing Offerings
KajabiThinkific
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details20% discount for annual pricing.Thinkific customers save 25% when they subscribe on an annual basis.
More Pricing Information
Community Pulse
KajabiThinkific
Considered Both Products
Kajabi
Chose Kajabi
We started with password protected pages on WordPress. That was fine while we were a very small company but wasn't very professional moving forward. So we then transitioned to Thinkific. At that point, we started building bigger courses. But the problem was that Thinkific's …
Chose Kajabi
When researching where to host my online course, I looked at several online course platforms: Teachable, Thinkific, Udemy, Wishlist Member, and Ally Access. I chose Kajabi because it was the easiest platform to customize and it was the most user-friendly for my clients. Also, …
Chose Kajabi
While other platforms may be better for certificates and social learning groups, Kajabi is the clear winner for building sales funnels, offers and providing excellent learning experience around video courses. Other platforms do a good job with more classroom style environments, …
Chose Kajabi
Kajabi is a cleaner, more integrated platform which is why I chose Kajabi for my business. With Kajabi, I can host my courses entirely, my checkout pages, and my landing pages. Kajabi is definitely more expensive than using any of these solutions alone, but since Kajabi …
Chose Kajabi
We chose Kajabi because it can do so much. We didn't end up going all-in on Kajabi - our email is still with ConvertKit and our site is still on WordPress, but we're very happy with having our checkouts, courses, and membership content on Kajabi. We create some of our landing …
Chose Kajabi
It blows them out of the water. There really is no comparison at all. Each of the others listed have some benefits, but none offering an end user experience the way that Kajabi does. HighLevel would be the closest, but they still have a ways to go.

Not offered in the listings …
Thinkific
Chose Thinkific
Thinkific offers a stable tech platform (fewer glitches and downtime), has no transaction fees and has more features than Kajabi, Teachable, and Podia combined. When stacking them against one another, it's clear Thinkific is the better choice. In my opinion, it's the best LMS …
Top Pros
Top Cons
Features
KajabiThinkific
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Kajabi
8.3
6 Ratings
8% above category average
Thinkific
-
Ratings
Product catalog & listings8.36 Ratings00 Ratings
Product management8.76 Ratings00 Ratings
Bulk product upload9.01 Ratings00 Ratings
Branding8.24 Ratings00 Ratings
Mobile storefront8.45 Ratings00 Ratings
Product variations8.45 Ratings00 Ratings
Website integration8.45 Ratings00 Ratings
Visual customization8.25 Ratings00 Ratings
CMS7.65 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Kajabi
8.4
6 Ratings
10% above category average
Thinkific
-
Ratings
Abandoned cart recovery8.63 Ratings00 Ratings
Checkout user experience8.26 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Kajabi
8.4
5 Ratings
1% above category average
Thinkific
-
Ratings
eCommerce security8.45 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Kajabi
8.3
6 Ratings
10% above category average
Thinkific
-
Ratings
Promotions & discounts8.26 Ratings00 Ratings
Personalized recommendations9.01 Ratings00 Ratings
SEO7.85 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Kajabi
9.1
5 Ratings
15% above category average
Thinkific
-
Ratings
Multi-site management9.54 Ratings00 Ratings
Order processing9.73 Ratings00 Ratings
Inventory management9.02 Ratings00 Ratings
Shipping9.02 Ratings00 Ratings
Custom functionality8.43 Ratings00 Ratings
Best Alternatives
KajabiThinkific
Small Businesses
Shopify Plus
Shopify Plus
Score 8.9 out of 10
iSpring Suite
iSpring Suite
Score 9.4 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
iSpring Suite
iSpring Suite
Score 9.4 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
iSpring Suite
iSpring Suite
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KajabiThinkific
Likelihood to Recommend
8.2
(15 ratings)
8.8
(12 ratings)
Likelihood to Renew
9.0
(2 ratings)
7.3
(2 ratings)
Usability
8.0
(2 ratings)
9.6
(2 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
8.0
(1 ratings)
Support Rating
10.0
(1 ratings)
9.3
(7 ratings)
Implementation Rating
8.0
(1 ratings)
8.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
KajabiThinkific
Likelihood to Recommend
Kajabi
I wouldn't recommend Kajabi for someone that's starting to figure out what their product is going to be and who is the target audience. While one could argue the starting price point isn't high compared to having a brick and mortar store, it's also not practical pay between $100-$200 a month while the business figures out their offer. Kajabi is better suited for someone who has already tested their product, specifically courses, and can start selling it relatively soon after launching their Kajabi site. While Kajabi has come out with a coaching and community products, those are still in their infancy. The strength of Kajabi is in their course content delivery supported by the ability to have a simple website and email marketing system in the same platform.
Read full review
Thinkific
Thinkific is well suited for users who who want to make an impact teaching online, whether that's to B2C with independent course creators, or B2B where you're training clients, partners and internal staff for a company (which is how we deployed the Thinkific Plus plan). Deployment or migration is easy and the speed and ease of course creation and publication is second to none. It's probably the easiest LMS to administer whilst still providing a powerful suite of tools that give you the insight you need to grow your course business.Thinkific is ideal for creating a customer education program for your business, automating onboarding of client training and training partners too. The range of plans Thinkific offer equally make it ideal for smaller personal course creators too.
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Pros
Kajabi
  • With a featured button as opposed to just a hyperlink, it is incredibly simple to link to a page within an email.
  • The marketing strategy's functionality and the ability to customize emails allow me to communicate with every client.
  • Course creator to create digital products from your content.
Read full review
Thinkific
  • The price for the basic tier is very good compared to other platforms and what you get in it.
  • The look and feel of the site is simply beautiful, even if I'm allowed to customize to certain extent, they maintain things very neat.
  • Allowing to upload videos directly to the platform is a lifesaver.
Read full review
Cons
Kajabi
  • The inbuilt themes are excellent but sometimes a small change is required to improve it - that then requires a code change which must then be reapplied if Kajabi issue an upgrade.
  • Once you get the "hang" of it, Kajabi is a very powerful platform. But it does take an investment of time. Kajabi also has a best-practice way of doing things and I feel that it is worth paying for skilled support to get through the setup quickly.
Read full review
Thinkific
  • Although it has some great third-part integrations it would be great if it offered more such as links with email service providers such as Mailerlite
  • Assignment feature to be available on the lower tier plans
  • Improve the file size uploads for images and videos
  • Provide a lot more themes
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Likelihood to Renew
Kajabi
We are committed to it and once we get "really good" at using it, I think it is a excellent platform and links well to Hubspot. At present, we are still just barely scratching the surface with our use of its features
Read full review
Thinkific
We will continue to use Thinkific for our company pieces of training. Until we are able to create our own in house portal, this is an excellent source to have a learning management software tool that is easy to use and easy to implement without much technical training to administer
Read full review
Usability
Kajabi
Kajabi is very usable. But it is complex and if you haven't used it for a few weeks you have to remind yourself how to do things. It is very important to treat it like any major system and be very disciplined about how you file things and name documents
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Thinkific
I've used other learning management systems over the last 5 years and believe Thinkific is easily one of the ones that make getting started with zero tech skills or know-how easy peasy. Everything is laid out very well in how to set up your online school, create your courses and market and sell your courses. They provide a lot of great videos tutorials and offer a useful webinar series to help you understand how to market your courses like a pro
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Reliability and Availability
Kajabi
No answers on this topic
Thinkific
I've never had any issues with accessing Thinkific but I can see when it has been a problem for others. When I get updates on when they are doing maintenance to their platform I tend to make sure that is not the day I plan to be working on my school so as not to get frustrated
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Performance
Kajabi
No answers on this topic
Thinkific
When it comes to the performance of Thinkific for me I find that it's good but could be better. I tend to think that the larger the files and videos you upload on your courses may add to the impact of it's uploading (not sure if that's actually true or not). But overall the performance of Thinkific via my tablet and desktop is very good when I have a fast speed broadband speed
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Support Rating
Kajabi
The Kajabi Support people are helpful, fast and knowledgeable. I usually call in a panic - because I have lost something, messed something or am on a deadline. Sometimes we speak, or we do a chat. Always my angst is eliminated. I often thank the person for being "so patient" with me. LOL
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Thinkific
I rate Thinkific a ten because of its excellent customer service, ease of use, high-quality product, fair price with excellent ROI, and because they keep making improvements. Using Thinkific solved the problems of piecing together our course with various WordPress plugins, iframes, and payment processing software. It's easy to create a course website for people who can't write code.
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Implementation Rating
Kajabi
These platforms are big complex pieces of software. Mor recently - Kajabi provides a done for you example which you can borrow and customise - but those were not available when we started.
Read full review
Thinkific
The implementation period took time like it would in earning and using any new tool. It was more about being organised, having better time management processes in place and having people you were able to reach out to if you were every able stuck. The other key ting with the implementation period was giving yourself a realistic time scale to get the job completed.
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Alternatives Considered
Kajabi
ClickFunnels is a great tool for funnel automation, landing pages, and lead generation but when it comes to product delivery for content creators it lacks functionality as it reality it was not meant for that purpose. Originally, we used ClickFunnels for our funnels but we found out that we could do exactly the same with Kajabi, so we migrated all of our funnels to Kajabi
Read full review
Thinkific
Overall, if I had the choice, Thinkific would be one of the tools in using an online course for instructors and private institutions. The higher-tiered plan is a bit steep for contractor instructors who may need to pay for it themselves to show the course would be a good course for the school to create. The free 3-course is helpful without the bells and whistles. The free program offers you to create three courses and keep all the profit from selling your courses minus a small transaction fee that won't break the break.
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Scalability
Kajabi
No answers on this topic
Thinkific
The opportunities to scale your online course business with Thinkific is endless. They provide a great range of plans with features, integrations and support to suit the needs of any business as different levels. The key here is knowing where to start with the budget you have and then knowing when it's time to scale up and the tools and resources it will require.
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Return on Investment
Kajabi
  • When we used Kajabi to launch new programs we achieved the ROI of our monthly investment each time.
  • With Kajabi, the ability to offer old programs that have been offered in the past is easy to present to one-off customers or when not in a launch series.
Read full review
Thinkific
  • Ability to attract leads with a FREE membership library option
  • Ability to quickly and easily deliver course content without much of a learning curve for course creators
  • If you need affiliates to help sell your product, even though they advertise that they have the option for affiliates, if you want to do it right you must use an additional integration for affiliate software.
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ScreenShots