Kameleoon vs. Forma, now part of Snapchat

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kameleoon
Score 9.3 out of 10
Enterprise companies (1,001+ employees)
Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers. GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions are designed to help marketers, product owners, and developers maximize customer engagement and conversion, across all channels.N/A
Forma, now part of Snapchat
Score 8.0 out of 10
N/A
Forma was used to build photorealistic avatars, aiming to put the customer directly at the center of the shopping experience with a single photo, with the goal of grabbing their attention and helping them build confidence before buying. Forma was acquired and is now part of Snapchat.N/A
Pricing
KameleoonForma, now part of Snapchat
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KameleoonForma, now part of Snapchat
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsConsulting services are priced on demand.
More Pricing Information
Community Pulse
KameleoonForma, now part of Snapchat
Features
KameleoonForma, now part of Snapchat
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Kameleoon
7.5
59 Ratings
11% below category average
Forma, now part of Snapchat
-
Ratings
a/b experiment testing8.858 Ratings00 Ratings
Split URL testing8.342 Ratings00 Ratings
Multivariate testing8.248 Ratings00 Ratings
Multi-page/funnel testing8.543 Ratings00 Ratings
Cross-browser testing2.737 Ratings00 Ratings
Mobile app testing7.826 Ratings00 Ratings
Test significance8.352 Ratings00 Ratings
Visual / WYSIWYG editor6.751 Ratings00 Ratings
Advanced code editor8.248 Ratings00 Ratings
Preview mode7.656 Ratings00 Ratings
Test duration calculator7.423 Ratings00 Ratings
Experiment scheduler8.730 Ratings00 Ratings
Experiment workflow and approval8.134 Ratings00 Ratings
Dynamic experiment activation8.639 Ratings00 Ratings
Client-side tests8.444 Ratings00 Ratings
Server-side tests7.922 Ratings00 Ratings
Mutually exclusive tests2.430 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Kameleoon
8.5
57 Ratings
3% below category average
Forma, now part of Snapchat
-
Ratings
Standard visitor segmentation8.657 Ratings00 Ratings
Behavioral visitor segmentation7.351 Ratings00 Ratings
Traffic allocation control8.654 Ratings00 Ratings
Website personalization9.542 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Kameleoon
8.2
58 Ratings
5% below category average
Forma, now part of Snapchat
-
Ratings
Conversion tracking8.157 Ratings00 Ratings
Goal tracking8.558 Ratings00 Ratings
Test reporting8.557 Ratings00 Ratings
Results segmentation8.554 Ratings00 Ratings
CSV export7.238 Ratings00 Ratings
Experiments results dashboard8.451 Ratings00 Ratings
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KameleoonForma, now part of Snapchat
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User Ratings
KameleoonForma, now part of Snapchat
Likelihood to Recommend
9.3
(86 ratings)
8.2
(1 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
9.4
(17 ratings)
-
(0 ratings)
Support Rating
8.9
(13 ratings)
-
(0 ratings)
User Testimonials
KameleoonForma, now part of Snapchat
Likelihood to Recommend
Kameleoon
There are many platforms to choose from when it comes to experimentation and personalization. We've found Kameleoon to be an excellent choice for those looking for a balance in capabilities (it checks all the boxes), cost-effectiveness, and a helpful customer success team paired with a responsive product team.
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Snap, Inc. (Snapchat for Business)
Very good for smaller stores, very easy to start and expand. Swimwear is a good use case, people want to know what they look like in swimwear. Also it works best on phones so it's good if customers shop on mobile. Not good if you are not on Shopify, it won't work. Also maybe not good for very high-end luxury brands, users who upload photos use their camera phones and not beautiful like models.
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Pros
Kameleoon
  • Widget editor (creating a widget without any code)
  • Results analysis dashboard (easy to read and understand)
  • The consulting team (always available to help and guide us - Thank you [C...] !!)
  • Segmentation (it allows us to easily target a specific audience)
  • The tool is very intuitive and easy to use
Read full review
Snap, Inc. (Snapchat for Business)
  • Keep customers on my site for longer
  • Easy to try and expand, they use my existing product photos
  • Free unless you want a special design
  • Good support
Read full review
Cons
Kameleoon
  • Interface of the graphics editor is quite conceptual. It is fine after a few days but it takes a little while to recognize some icons.
  • Their online tutorial could also be easily improved.
  • If you want to do major graphical changes on your website, you will have to inject JS and CSS code which requires some technical background but I don’t know if that point can be improved.
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Snap, Inc. (Snapchat for Business)
  • Takes a couple days to add products. Would be better if it were instant.
  • Only on Shopify. I told a friend who sells on Woo Commerce and it wouldn't work.
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Likelihood to Renew
Kameleoon
already renewed :)
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Snap, Inc. (Snapchat for Business)
No answers on this topic
Usability
Kameleoon
Kameleoon offers one of the best UI's I've seen when I've compared it to 4 of the other big competitors in the landscape. They have some improvement areas when it comes to the UX - Which is easily solvable if/when prioritized. There's a little to much "clicking" and "new tabs" in my opinion
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Snap, Inc. (Snapchat for Business)
No answers on this topic
Support Rating
Kameleoon
We have a very good relationship with our CSM and with Kameleoon’s technical team. We trust them fully to help us with the set-up of A/B tests and personalizations, analysis of results, and any technical matter that we may encounter. They always do their best to be as responsive as possible, and our communications are always very fluid.
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Snap, Inc. (Snapchat for Business)
No answers on this topic
Alternatives Considered
Kameleoon
We were looking for a new tool after Google sunset their tool. We tested AB Tasty and Kameleoon. Our dev team was unhappy with the weight of the AB Tasty tag and I found the level of service with Kameleoon much higher.
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Snap, Inc. (Snapchat for Business)
We heard of 3D Look but needs 3D cameras, too expensive so didn't really try. True Fit is what many bigger companies use but it's expensive and doesn't work well
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Return on Investment
Kameleoon
  • Since we started using Kameleoon, our ROI indicators are all green. Truth is, we rely on exigent customers. If they’re not happy with our service, we will pay for it on the long term. Kameleoon helps us making sure this is not happening by providing us the tools to continuously improve our customers’ experiences.
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Snap, Inc. (Snapchat for Business)
  • Very big impact on session time
  • Helps with getting store visitors. But I use the virtual fitting room in marketing
  • Any new business is good since it's free
Read full review
ScreenShots

Forma, now part of Snapchat Screenshots

Screenshot of Forma-enabled product pageScreenshot of Customer can choose from a diverse set of models, or upload their own photo - without leaving merchant's websiteScreenshot of Forma's admin dashboard to add tryon-enabled prodcuts, or to turn on or off any individual productScreenshot of Free and 1min to onboard! 5-star reviews on Shopify