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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Kapost

    Score7 out of 10
    N/AUpland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

    $1

    per month

    SE Ranking

    Score9 out of 10
    Small Businesses (1-50 employees)
    An SEO toolset for agency and in-house pros.

    $65

    per month

    Pricing
    KapostSE Ranking
    Editions & Modules
    No answers on this topic
    Essential
    $65
    per month
    Pro
    $119
    per month
    Business
    $259
    per month
    Offerings
    Pricing Offerings
    KapostSE Ranking
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—SE Ranking’s subscription plans are available at a 20% discount for annual pricing.
    More Pricing Information
    Community Pulse
    KapostSE Ranking
    Considered Both Products
    Upland Software
    No answer on this topic
    SE Ranking
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    10 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    8 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    10 Answers
    Features
    KapostSE Ranking
    Content Creation
    Comparison of Content Creation features of Kapost and SE Ranking
    Feature
    Kapost
    8.2
    9 Ratings
    5% above category average
    SE Ranking
    -
    Ratings
    Ideation8.07 Ratings00 Ratings
    Approval workflows8.09 Ratings00 Ratings
    Content collaboration8.09 Ratings00 Ratings
    Content calendar8.09 Ratings00 Ratings
    Network for content licensing/production9.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Kapost and SE Ranking
    Feature
    Kapost
    8.0
    9 Ratings
    2% above category average
    SE Ranking
    -
    Ratings
    Content hub7.18 Ratings00 Ratings
    Forms / Gated content8.05 Ratings00 Ratings
    Embedded CTAs7.93 Ratings00 Ratings
    Content distribution9.07 Ratings00 Ratings
    Content promotion8.34 Ratings00 Ratings
    Content automation8.05 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Kapost and SE Ranking
    Feature
    Kapost
    8.0
    7 Ratings
    8% above category average
    SE Ranking
    -
    Ratings
    Audience profiling and targeting8.05 Ratings00 Ratings
    Closed-loop tracking and reporting8.06 Ratings00 Ratings
    Content performance analytics8.07 Ratings00 Ratings
    Campaign optimization dashboard8.05 Ratings00 Ratings
    Competitive analytics7.92 Ratings00 Ratings
    SEO
    Comparison of SEO features of Kapost and SE Ranking
    Feature
    Kapost
    -
    Ratings
    SE Ranking
    7.9
    16 Ratings
    3% above category average
    Keyword analysis00 Ratings7.99 Ratings
    Backlink management00 Ratings7.316 Ratings
    SERP ranking tracking00 Ratings7.915 Ratings
    Page grader00 Ratings7.611 Ratings
    Competitive analysis00 Ratings7.915 Ratings
    Site audit / diagnostics00 Ratings7.916 Ratings
    Site recommendations00 Ratings8.412 Ratings
    Task management00 Ratings7.910 Ratings
    SEO Channels
    Comparison of SEO Channels features of Kapost and SE Ranking
    Feature
    Kapost
    -
    Ratings
    SE Ranking
    8.1
    14 Ratings
    6% above category average
    Local SEO00 Ratings8.111 Ratings
    Mobile SEO00 Ratings8.112 Ratings
    Global SEO00 Ratings8.213 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Kapost and SE Ranking
    Feature
    Kapost
    -
    Ratings
    SE Ranking
    8.4
    14 Ratings
    0% below category average
    Multi-domain support00 Ratings8.512 Ratings
    Integration with web analytics tools00 Ratings8.413 Ratings
    Best Alternatives
    KapostSE Ranking
    Small Businesses
    Contently
    Score9.9 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KapostSE Ranking
    Likelihood to Recommend
    7.0
    (12 ratings)
    8.0
    (16 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    7.0
    (1 ratings)
    7.3
    (4 ratings)
    Support Rating
    8.0
    (2 ratings)
    7.3
    (6 ratings)
    Product Scalability
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    KapostSE Ranking
    Likelihood to Recommend
    Upland Software
    Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
    Incentivized
    Read full review
    SE Ranking
    SE Ranking is a fantastic tool if you are a marketing agency or freelancer looking for a single tool for the majority of your SEO work. It also includes B2B tools like their lead generation widget and white label reports that can help you generate new leads for your business. It would get 10 stars if their database was larger to accommodate research for small geographic areas, but they are always expanding their database so it may just be a matter of time. Research SE Ranking has pricing plans available for every budget.
    Incentivized
    Read full review
    Pros
    Upland Software
    • Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
    • Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
    • Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
    Incentivized
    Read full review
    SE Ranking
    • Rank racking. It’s really important for us that the ranks are tracked accurately.
    • Monitoring of changes made on the website. We’ve found this feature really useful.
    • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
    Read full review
    Cons
    Upland Software
    • Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
    • System performance is somewhat slow.
    • Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
    Read full review
    SE Ranking
    • I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
    • Some more video tutorials on the site on how to use some tools would be helpful.
    • More in-system popups would be more helpful too.
    Incentivized
    Read full review
    Likelihood to Renew
    Upland Software
    We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
    Read full review
    SE Ranking
    No answers on this topic
    Usability
    Upland Software
    The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
    Incentivized
    Read full review
    SE Ranking
    They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
    Read full review
    Support Rating
    Upland Software
    The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
    Incentivized
    Read full review
    SE Ranking
    The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
    Incentivized
    Read full review
    Alternatives Considered
    Upland Software
    Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
    Incentivized
    Read full review
    SE Ranking
    SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc... It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.
    Incentivized
    Read full review
    Scalability
    Upland Software
    It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
    Read full review
    SE Ranking
    No answers on this topic
    Return on Investment
    Upland Software
    • It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
    • By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
    Incentivized
    Read full review
    SE Ranking
    • The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
    • It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
    • Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.
    Incentivized
    Read full review
    ScreenShots

    SE Ranking Screenshots

    Screenshot of SE Ranking main dashboardScreenshot of SE Ranking keyword researchScreenshot of SE Ranking website auditScreenshot of SERP CompetitorsScreenshot of Organic SERP HistoryScreenshot of Content tool