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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Kayako

    Score6.8 out of 10
    N/AKayako is a help desk and customer support platform that helps businesses automate workflows, improve agent productivity, and deliver personalized customer experiences across email, chat, and social media.

    $79

    per month

    SpyFu

    Score7 out of 10
    N/ASpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…

    $39

    per month

    Pricing
    KayakoSpyFu
    Editions & Modules
    Kayako One
    $79
    per month
    Enterprise
    Contact Sales
    Basic
    $39
    per month
    Professional
    $79
    per month
    Team
    $299
    per month
    Offerings
    Pricing Offerings
    KayakoSpyFu
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    KayakoSpyFu
    Considered Both Products
    Kayako
    No answer on this topic
    SpyFu
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    97%
    Would buy again
    28 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    27 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    29 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    21 Answers
    Implementation went as expected
    No answers on this topic
    96%
    Implementation went as expected
    22 Answers
    Features
    KayakoSpyFu
    Incident and problem management
    Comparison of Incident and problem management features of Kayako and SpyFu
    Feature
    Kayako
    2.0
    11 Ratings
    122% below category average
    SpyFu
    -
    Ratings
    Organize and prioritize service tickets1.011 Ratings00 Ratings
    Expert directory1.05 Ratings00 Ratings
    Subscription-based notifications1.08 Ratings00 Ratings
    ITSM collaboration and documentation1.07 Ratings00 Ratings
    Ticket creation and submission7.011 Ratings00 Ratings
    Ticket response1.011 Ratings00 Ratings
    Self Help Community
    Comparison of Self Help Community features of Kayako and SpyFu
    Feature
    Kayako
    1.0
    9 Ratings
    156% below category average
    SpyFu
    -
    Ratings
    External knowledge base1.09 Ratings00 Ratings
    Internal knowledge base1.08 Ratings00 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of Kayako and SpyFu
    Feature
    Kayako
    1.0
    10 Ratings
    156% below category average
    SpyFu
    -
    Ratings
    Customer portal1.07 Ratings00 Ratings
    IVR1.02 Ratings00 Ratings
    Social integration1.04 Ratings00 Ratings
    Email support1.010 Ratings00 Ratings
    Help Desk CRM integration1.06 Ratings00 Ratings
    SEO
    Comparison of SEO features of Kayako and SpyFu
    Feature
    Kayako
    -
    Ratings
    SpyFu
    6.6
    52 Ratings
    15% below category average
    Keyword analysis00 Ratings7.052 Ratings
    Backlink management00 Ratings6.040 Ratings
    SERP ranking tracking00 Ratings6.044 Ratings
    Page grader00 Ratings7.829 Ratings
    Competitive analysis00 Ratings7.051 Ratings
    Site audit / diagnostics00 Ratings7.232 Ratings
    Site recommendations00 Ratings6.031 Ratings
    Task management00 Ratings6.120 Ratings
    SEO Channels
    Comparison of SEO Channels features of Kayako and SpyFu
    Feature
    Kayako
    -
    Ratings
    SpyFu
    5.8
    39 Ratings
    27% below category average
    Local SEO00 Ratings5.033 Ratings
    Social SEO00 Ratings5.028 Ratings
    Mobile SEO00 Ratings8.029 Ratings
    Global SEO00 Ratings5.035 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Kayako and SpyFu
    Feature
    Kayako
    -
    Ratings
    SpyFu
    7.2
    28 Ratings
    16% below category average
    Multi-domain support00 Ratings6.028 Ratings
    Integration with web analytics tools00 Ratings8.518 Ratings
    Best Alternatives
    KayakoSpyFu
    Small Businesses
    Help Scout
    Score9.3 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    LiveAgent
    Score8.8 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Front
    Score9.2 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KayakoSpyFu
    Likelihood to Recommend
    1.0
    (22 ratings)
    7.0
    (62 ratings)
    Likelihood to Renew
    7.8
    (11 ratings)
    10.0
    (10 ratings)
    Usability
    10.0
    (1 ratings)
    7.0
    (1 ratings)
    Availability
    7.5
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    2.1
    (4 ratings)
    7.6
    (13 ratings)
    Implementation Rating
    9.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    KayakoSpyFu
    Likelihood to Recommend
    Kayako
    When it works, It's without a doubt a great help desk solution. It is perfect for our usage, and have rolled it out company-wide. It's great if you have multiple departments. We have it set up so most items come through a single desk that then hands out tickets to their proper department. There may be cheaper options for smaller organizations but for one that is as service-driven as ours, we really think Kayako is a great fit.
    Incentivized
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    SpyFu
    If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
    Incentivized
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    Pros
    Kayako
    • Gives a very good report on an individual level of what is being done for a customer or corporate issue.
    • Easy to understand who has what, what the tickets are about, how long they have been opened and how many times the customer/employee have gone back and forth with each other.
    • Nice dashboard view.
    Incentivized
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    SpyFu
    • Keeping a tab on competitors organic and inorganic activities
    • Helps identify where the competitor is getting the backlinks from.
    • Identify competitors top content and the keywords that's bringing them traffic
    • Get proper information of their current and past ADS run on Google.
    Incentivized
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    Cons
    Kayako
    • Departments need a bit of work. Even though you can have multiple departments, the only changes that can be made are globally. If you want independent queues within the departments, you have to do a lot of work that can be very confusing.
    • Survey system is not up to speed. Kayako really needs to add Net Promoter Score into their system. Also, if a staff user removes their name from an incident ticket, it removes them from the survey so you really can't even get a good estimate of how well your staff is in the eyes of the customer.
    • Very difficult to implement when you already have a customer base. Setting them up in organizations is difficult. Also, the sign-up for new customers is quirky. If you send an email to Kayako, it will say you are not an authorized user, however, it will store your email address. If you try to send an email a second time, it will go through. This is one of many reasons why we decided to move from Kayako to Oracle Service Cloud.
    Incentivized
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    SpyFu
    • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
    • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
    Incentivized
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    Likelihood to Renew
    Kayako
    • We are grandfathered in on their old Software-assurance pricing and our continued use costs us only a few hundred dollars a year (excluding hosting expenses)
    • Our team's processes are now heavily ingrained in the system
    • We have not been shown a more compelling option that is more cost-effective while still offering all the features we've come to expect
    Incentivized
    Read full review
    SpyFu
    Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
    Read full review
    Usability
    Kayako
    I did not come from an IT background and I picked this program up quickly
    Incentivized
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    SpyFu
    SpyFu is an easy to use tool, and has a self -explanatroy dashborad to generate the data needed to provide insights into any B2B SEO and PPC campaign. It is not comprehensive, but it certainly provides good enough insight to make it a valuable part of any agency tool stack
    Incentivized
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    Reliability and Availability
    Kayako
    They are really good, but it takes a while to get back, because of the large time difference to the Eastern US. However, they are very helpful.
    Incentivized
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    SpyFu
    No answers on this topic
    Support Rating
    Kayako
    • We didn't have to use support too much, but when we did, they were able to assist us and help us make everything work.
    • Mostly we used their Online KB and step by step instructions to get all of our issues resolved.
    Incentivized
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    SpyFu
    SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
    Incentivized
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    Implementation Rating
    Kayako
    Three years in we are about as happy with Kayako as we could be. We've had several employee's leave and on-boarding new hires was easier than it has ever been as things are uniform and consistent across the entire application.
    Incentivized
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    SpyFu
    No answers on this topic
    Alternatives Considered
    Kayako
    We were using Spiceworks for a few years before switching to Kayako but found that it wasn't as customizable or as user friendly for our customers. The SNMP scanning and inventory features with Spiceworks was nice but we needed more of a Help Desk that would allow us to scale our services to more companies.
    Incentivized
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    SpyFu
    I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
    Incentivized
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    Return on Investment
    Kayako
    • Tickets were definitely responded to faster once we implemented the audible alarm that would go off when new tickets came into the queue. This was possible because of the API.
    • Since the system was email based we could set our monitoring software up to generate tickets automatically via email for customers when it found something out of the ordinary.
    Incentivized
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    SpyFu
    • Helping us track our ranking.
    • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
    • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
    Incentivized
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    ScreenShots