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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Keap

    Score6.2 out of 10
    N/AKeap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

    $199

    per month

    Soffront CRM

    Score7 out of 10
    Enterprise companies (1,001+ employees)
    Soffront offers Soffront CRM Software for Sales, Marketing and Service, which the vendor says is a comprehensive, yet user-friendly platform. All submitted, assigned and resolved cases are tracked within a customizable dashboard. Customer support ticket submissions are automatically routed to the most knowledgeable reps, ensuring the best support. Service Level Agreement (or SLA) Alerts make sure support never falls below committed levels of service. According to the vendor, the product…

    $20

    per month

    Pricing
    KeapSoffront CRM
    Editions & Modules
    Pro
    $199.00
    per month
    Max
    $289.00
    per month
    Max Classic
    Contact Us
    per year
    1,000 Emails
    $4.00
    per month
    5,000 Emails
    $15.00
    per month
    10,000 Emails
    $25.00
    per month
    Offerings
    Pricing Offerings
    KeapSoffront CRM
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
    More Pricing Information
    Community Pulse
    KeapSoffront CRM
    Considered Both Products
    Thryv
    No answer on this topic
    Soffront
    No answer on this topic
    Key User Insights
    Would buy again
    87%
    Would buy again
    74 Answers
    No answers on this topic
    Delivers good value for the price
    92%
    Delivers good value for the price
    73 Answers
    No answers on this topic
    Happy with the feature set
    87%
    Happy with the feature set
    74 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    90%
    Lived up to sales and marketing promises
    66 Answers
    No answers on this topic
    Implementation went as expected
    95%
    Implementation went as expected
    69 Answers
    No answers on this topic
    Features
    KeapSoffront CRM
    CRM Project Management
    Comparison of CRM Project Management features of Keap and Soffront CRM
    Feature
    Keap
    7.7
    29 Ratings
    7% below category average
    Soffront CRM
    6.1
    2 Ratings
    23% below category average
    Task management8.820 Ratings8.21 Ratings
    Billing and invoicing management7.416 Ratings00 Ratings
    Reporting7.127 Ratings4.02 Ratings
    Automated CRM activity logging6.41 Ratings00 Ratings
    Sales pipeline management9.11 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Keap and Soffront CRM
    Feature
    Keap
    5.9
    152 Ratings
    28% below category average
    Soffront CRM
    -
    Ratings
    WYSIWYG email editor9.050 Ratings00 Ratings
    Dynamic content8.947 Ratings00 Ratings
    Landing pages4.0136 Ratings00 Ratings
    A/B testing6.410 Ratings00 Ratings
    Mobile optimization4.5126 Ratings00 Ratings
    Email deliverability reporting4.5151 Ratings00 Ratings
    List management4.5149 Ratings00 Ratings
    Triggered drip sequences9.049 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Keap and Soffront CRM
    Feature
    Keap
    5.5
    153 Ratings
    29% below category average
    Soffront CRM
    -
    Ratings
    Lead nurturing automation5.0148 Ratings00 Ratings
    Lead scoring and grading4.0130 Ratings00 Ratings
    Data quality management4.5131 Ratings00 Ratings
    Automated sales alerts and tasks5.0140 Ratings00 Ratings
    Automated follow-ups9.11 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Keap and Soffront CRM
    Feature
    Keap
    8.0
    90 Ratings
    10% above category average
    Soffront CRM
    -
    Ratings
    Calendaring9.089 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Keap and Soffront CRM
    Feature
    Keap
    6.4
    150 Ratings
    6% below category average
    Soffront CRM
    -
    Ratings
    Dashboards7.255 Ratings00 Ratings
    Standard reports4.0146 Ratings00 Ratings
    Custom reports8.0137 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Keap and Soffront CRM
    Feature
    Keap
    5.7
    144 Ratings
    25% below category average
    Soffront CRM
    -
    Ratings
    API8.0127 Ratings00 Ratings
    Role-based workflow & approvals4.5110 Ratings00 Ratings
    Customizability5.0140 Ratings00 Ratings
    Third-party software integrations7.31 Ratings00 Ratings
    Mobile app for sales & marketing automation5.51 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Keap and Soffront CRM
    Feature
    Keap
    -
    Ratings
    Soffront CRM
    7.8
    2 Ratings
    0% below category average
    Customer data management / contact management00 Ratings9.02 Ratings
    Workflow management00 Ratings6.02 Ratings
    Territory management00 Ratings7.31 Ratings
    Channel / partner relationship management00 Ratings9.02 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Keap and Soffront CRM
    Feature
    Keap
    -
    Ratings
    Soffront CRM
    5.0
    2 Ratings
    43% below category average
    Case management00 Ratings5.02 Ratings
    Help desk management00 Ratings5.02 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Keap and Soffront CRM
    Feature
    Keap
    -
    Ratings
    Soffront CRM
    9.5
    2 Ratings
    21% above category average
    Lead management00 Ratings10.02 Ratings
    Email marketing00 Ratings9.02 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Keap and Soffront CRM
    Feature
    Keap
    -
    Ratings
    Soffront CRM
    4.7
    2 Ratings
    48% below category average
    Forecasting00 Ratings4.02 Ratings
    Pipeline visualization00 Ratings6.02 Ratings
    Customizable reports00 Ratings4.02 Ratings
    Customization
    Comparison of Customization features of Keap and Soffront CRM
    Feature
    Keap
    -
    Ratings
    Soffront CRM
    7.0
    2 Ratings
    9% below category average
    Custom fields00 Ratings7.02 Ratings
    Security
    Comparison of Security features of Keap and Soffront CRM
    Feature
    Keap
    -
    Ratings
    Soffront CRM
    7.0
    2 Ratings
    18% below category average
    Single sign-on capability00 Ratings6.02 Ratings
    Role-based user permissions00 Ratings8.02 Ratings
    Social CRM
    Comparison of Social CRM features of Keap and Soffront CRM
    Feature
    Keap
    -
    Ratings
    Soffront CRM
    6.0
    2 Ratings
    22% below category average
    Social data00 Ratings7.02 Ratings
    Social engagement00 Ratings5.02 Ratings
    Platform
    Comparison of Platform features of Keap and Soffront CRM
    Feature
    Keap
    -
    Ratings
    Soffront CRM
    7.0
    2 Ratings
    9% below category average
    Mobile access00 Ratings7.02 Ratings
    Best Alternatives
    KeapSoffront CRM
    Small Businesses
    SharpSpring (discontinued)
    Score8 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    No answers on this topic
    Kintone
    Score9.7 out of 10
    Enterprises
    No answers on this topic
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KeapSoffront CRM
    Likelihood to Recommend
    5.3
    (210 ratings)
    7.0
    (2 ratings)
    Likelihood to Renew
    9.0
    (40 ratings)
    -
    (0 ratings)
    Usability
    5.3
    (28 ratings)
    8.0
    (1 ratings)
    Availability
    9.1
    (6 ratings)
    -
    (0 ratings)
    Performance
    9.1
    (6 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (26 ratings)
    7.0
    (1 ratings)
    In-Person Training
    9.1
    (6 ratings)
    -
    (0 ratings)
    Online Training
    8.6
    (7 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (8 ratings)
    -
    (0 ratings)
    Configurability
    2.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    1.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    1.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    KeapSoffront CRM
    Likelihood to Recommend
    Thryv
    Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
    Incentivized
    Read full review
    Soffront
    Lead generation and follow-up with sales are well suited. Social media integration and reporting/dashboards for insights can be improved.
    Incentivized
    Read full review
    Pros
    Thryv
    • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
    • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
    • Updates: Keap is constantly providing more and better solutions!
    Incentivized
    Read full review
    Soffront
    • The email marketing platform is wonderful. It allows for tracking and you can do AB testing with it as well.
    • Landing page and form placement with other companies have also been easy. Regardless of website or landing page that you use the forms integrate and you get an email notification whenever a new lead is added to the database.
    • The overall layout of the CRM is also nice to use. You can open up different tabs with information on and then go back to a previous tab without having to use the browser controls. It makes navigating and comparing information very easy to do.
    Incentivized
    Read full review
    Cons
    Thryv
    • More articles and videos on how to use the various functions of Keap
    • Having representatives designated to certain regions or companies for a point of contact when help is needed
    • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
    Read full review
    Soffront
    • Reporting
    • Loyalty features
    • Social media integration
    Incentivized
    Read full review
    Likelihood to Renew
    Thryv
    We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
    Read full review
    Soffront
    No answers on this topic
    Usability
    Thryv
    You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
    Incentivized
    Read full review
    Soffront
    Intuitive UI. Responsive. Features can be accessed very easily. Not a lot of big white spaces between fields and buttons. Straightforward.
    Incentivized
    Read full review
    Reliability and Availability
    Thryv
    There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
    Read full review
    Soffront
    No answers on this topic
    Performance
    Thryv
    OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
    Read full review
    Soffront
    No answers on this topic
    Support Rating
    Thryv
    Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
    Incentivized
    Read full review
    Soffront
    Reaction times and relationship with vendor is very good. Good answers and solutions to problems/issues logged.
    Incentivized
    Read full review
    In-Person Training
    Thryv
    I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
    Incentivized
    Read full review
    Soffront
    No answers on this topic
    Online Training
    Thryv
    The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
    Read full review
    Soffront
    No answers on this topic
    Implementation Rating
    Thryv
    Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
    Read full review
    Soffront
    No answers on this topic
    Alternatives Considered
    Thryv
    Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
    Incentivized
    Read full review
    Soffront
    Soffront performs many of the same functions as both of these providers but it offers a great deal more all in one place. I do not have to log into different programs or switch programs to get the information that I need. This has greatly increased efficiency. The pricing for Soffront is also better when you add in the other features that it comes with, in fact it saved me money when I switched.
    Incentivized
    Read full review
    Scalability
    Thryv
    You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
    Read full review
    Soffront
    No answers on this topic
    Return on Investment
    Thryv
    • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
    • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
    • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
    Incentivized
    Read full review
    Soffront
    • The software has been positive for especially on the email marketing side. I have seen about a 23% increase in revenue and new contacts by using the email marketing feature.
    • The landing page and form integration has averaged me about 20 new leads a month for my business which is plenty to keep us busy and on track for growth of the business.
    Incentivized
    Read full review
    ScreenShots

    Keap Screenshots

    Screenshot of a Keap invoiceProduct screenshotScreenshot of the entire sales pipeline displayed in one view.

    Soffront CRM Screenshots

    Screenshot of Customer Service Dashboard