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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Keap

    Score6.2 out of 10
    N/AKeap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

    $199

    per month

    Tango Card

    Score9.8 out of 10
    Enterprise companies (1,001+ employees)
    Tango Card provides digital rewards and incentives. Users can access a global catalog that includes popular e-gift cards, digital Visa and Mastercard rewards, non-profit donations and bitcoin e-gift cards. Tango Card backs their catalog with technology and expert support. Incentives can be delivered in bulk, on-the-spot, or by API integration. The vendor’s value proposition that this provides convenience for their customers and guarantees that rewards arrive exactly at the right time to…

    $0

    You only pay for the incentives

    Pricing
    KeapTango Card
    Editions & Modules
    Pro
    $199.00
    per month
    Max
    $289.00
    per month
    Max Classic
    Contact Us
    per year
    Only One Edition
    $0
    You only pay for the incentives
    Only One Edition
    $0
    You only pay for the incentives
    Delivery to an Individual
    $2.00
    Per Card
    Delivery to a Corporate Addtess
    $2.00
    Per Card
    Offerings
    Pricing Offerings
    KeapTango Card
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.We provide all of our services at no additional cost. The only cost is the face value of all e-gift cards or other rewards and incentives send via our API.
    More Pricing Information
    Community Pulse
    KeapTango Card
    Considered Both Products
    Thryv
    No answer on this topic
    Blackhawk Network
    No answer on this topic
    Key User Insights
    Would buy again
    87%
    Would buy again
    74 Answers
    88%
    Would buy again
    14 Answers
    Delivers good value for the price
    92%
    Delivers good value for the price
    73 Answers
    87%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    87%
    Happy with the feature set
    74 Answers
    81%
    Happy with the feature set
    13 Answers
    Lived up to sales and marketing promises
    90%
    Lived up to sales and marketing promises
    66 Answers
    92%
    Lived up to sales and marketing promises
    12 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    69 Answers
    93%
    Implementation went as expected
    13 Answers
    Features
    KeapTango Card
    CRM Project Management
    Comparison of CRM Project Management features of Keap and Tango Card
    Feature
    Keap
    7.7
    29 Ratings
    7% below category average
    Tango Card
    -
    Ratings
    Task management8.820 Ratings00 Ratings
    Billing and invoicing management7.416 Ratings00 Ratings
    Reporting7.127 Ratings00 Ratings
    Automated CRM activity logging6.41 Ratings00 Ratings
    Sales pipeline management9.11 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Keap and Tango Card
    Feature
    Keap
    5.9
    152 Ratings
    28% below category average
    Tango Card
    -
    Ratings
    WYSIWYG email editor9.050 Ratings00 Ratings
    Dynamic content8.947 Ratings00 Ratings
    Landing pages4.0136 Ratings00 Ratings
    A/B testing6.410 Ratings00 Ratings
    Mobile optimization4.5126 Ratings00 Ratings
    Email deliverability reporting4.5151 Ratings00 Ratings
    List management4.5149 Ratings00 Ratings
    Triggered drip sequences9.049 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Keap and Tango Card
    Feature
    Keap
    5.5
    153 Ratings
    29% below category average
    Tango Card
    -
    Ratings
    Lead nurturing automation5.0148 Ratings00 Ratings
    Lead scoring and grading4.0130 Ratings00 Ratings
    Data quality management4.5131 Ratings00 Ratings
    Automated sales alerts and tasks5.0140 Ratings00 Ratings
    Automated follow-ups9.11 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Keap and Tango Card
    Feature
    Keap
    8.0
    90 Ratings
    10% above category average
    Tango Card
    -
    Ratings
    Calendaring9.089 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Keap and Tango Card
    Feature
    Keap
    6.4
    150 Ratings
    6% below category average
    Tango Card
    -
    Ratings
    Dashboards7.255 Ratings00 Ratings
    Standard reports4.0146 Ratings00 Ratings
    Custom reports8.0137 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Keap and Tango Card
    Feature
    Keap
    5.7
    144 Ratings
    25% below category average
    Tango Card
    -
    Ratings
    API8.0127 Ratings00 Ratings
    Role-based workflow & approvals4.5110 Ratings00 Ratings
    Customizability5.0140 Ratings00 Ratings
    Third-party software integrations7.31 Ratings00 Ratings
    Mobile app for sales & marketing automation5.51 Ratings00 Ratings
    Best Alternatives
    KeapTango Card
    Small Businesses
    SharpSpring (discontinued)
    Score8 out of 10
    No answers on this topic
    Medium-sized Companies
    No answers on this topic
    No answers on this topic
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KeapTango Card
    Likelihood to Recommend
    5.3
    (210 ratings)
    10.0
    (16 ratings)
    Likelihood to Renew
    9.0
    (40 ratings)
    10.0
    (1 ratings)
    Usability
    5.2
    (28 ratings)
    9.8
    (7 ratings)
    Availability
    9.1
    (6 ratings)
    -
    (0 ratings)
    Performance
    9.1
    (6 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (26 ratings)
    9.0
    (1 ratings)
    In-Person Training
    9.1
    (6 ratings)
    -
    (0 ratings)
    Online Training
    8.6
    (7 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (8 ratings)
    -
    (0 ratings)
    Configurability
    2.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    1.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    1.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    KeapTango Card
    Likelihood to Recommend
    Thryv
    Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
    Incentivized
    Read full review
    Blackhawk Network
    Tango Card is great for bulk purchases - if you need to send a large number of people they have easy templates to have it as simple as possible. The one offs become cumbersome - I have never used the API connections so I am unsure if that makes it better but the one at a time sales take a lot of time compared to the uploads.
    Read full review
    Pros
    Thryv
    • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
    • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
    • Updates: Keap is constantly providing more and better solutions!
    Incentivized
    Read full review
    Blackhawk Network
    • Tango Card is very easy to use and set-up
    • Tango Card makes it easy to allow for multiple gift card options
    • Tango Card allows for excel imports of respondents, which keeps things nice and simple
    Incentivized
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    Cons
    Thryv
    • More articles and videos on how to use the various functions of Keap
    • Having representatives designated to certain regions or companies for a point of contact when help is needed
    • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
    Read full review
    Blackhawk Network
    • The initial setup of the API with all the ACH info was a bit complicated.
    • The only speedbump (not big concern) is the branding of a Tango Card - when saying that to recipients, they don't "get it" immediately and some quick-to-judgement folks can say they don't want it.
    Incentivized
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    Likelihood to Renew
    Thryv
    We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
    Read full review
    Blackhawk Network
    We like the product/service.
    Incentivized
    Read full review
    Usability
    Thryv
    You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
    Incentivized
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    Blackhawk Network
    Good platform. Only feedback is sometimes when you have no funds in your account you have to “fill” the bank and that is a minor pain to fill out CC information each time. But overall, it’s a relatively easy system to use for the team
    Incentivized
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    Reliability and Availability
    Thryv
    There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
    Read full review
    Blackhawk Network
    No answers on this topic
    Performance
    Thryv
    OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
    Read full review
    Blackhawk Network
    No answers on this topic
    Support Rating
    Thryv
    Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
    Incentivized
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    Blackhawk Network
    Giving it a 9 only because I haven't been using it for more than 6 months but that said, I've had enough projects and redemptions to get a full understanding of its performance. TANGO CARD just works better than the rest for the redemption experience for the end recipient.
    Incentivized
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    In-Person Training
    Thryv
    I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
    Incentivized
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    Blackhawk Network
    No answers on this topic
    Online Training
    Thryv
    The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
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    Blackhawk Network
    No answers on this topic
    Implementation Rating
    Thryv
    Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
    Read full review
    Blackhawk Network
    No answers on this topic
    Alternatives Considered
    Thryv
    Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
    Incentivized
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    Blackhawk Network
    We liked Tango Card much more as it was easier to use and had more flexibility within our company. It allowed us to be more creative as well. The scale of cards and ease of use, both front and back end were huge decision points for us. Everything about Tango Card appeared to be much better than Tremendous and we are happy with our choice.
    Incentivized
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    Scalability
    Thryv
    You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
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    Blackhawk Network
    No answers on this topic
    Return on Investment
    Thryv
    • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
    • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
    • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
    Incentivized
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    Blackhawk Network
    • We used Tango Card as an incentive to attend training, and this increased the number of attendees by over 50% when it was not used.
    • We were able to bring in more attendees as a focus group and gain valuable insight to a product we were creating.
    Incentivized
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    ScreenShots

    Keap Screenshots

    Screenshot of a Keap invoiceProduct screenshotScreenshot of the entire sales pipeline displayed in one view.

    Tango Card Screenshots

    Screenshot of Send popular incentives via API.