KickFire vs. RainKing (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
KickFire
Score 9.0 out of 10
N/A
KickFire’sB2B solutions provide account-level information such as industry, revenue, employee count, and more based on an IP address. KickFire’s proprietary TWIN Caching® technology and robust firmographic database deliver business intelligence for first-party intent, content personalization, account-based marketing, predictive/intent, data enrichment, and much more. KickFire offers IP address intelligence and B2B firmographic data through its LIVE Leads platform, API, and integrations…N/A
RainKing (discontinued)
Score 7.7 out of 10
N/A
RainKing is a sales intelligence software solution offered by RainKing Software.N/A
Pricing
KickFireRainKing (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KickFireRainKing (discontinued)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
KickFireRainKing (discontinued)
Prospecting
Comparison of Prospecting features of Product A and Product B
KickFire
8.5
2 Ratings
11% above category average
RainKing (discontinued)
8.3
14 Ratings
9% above category average
Identification of new leads9.02 Ratings8.914 Ratings
List quality8.02 Ratings8.013 Ratings
List upload/download8.02 Ratings7.113 Ratings
Load time/data access9.02 Ratings9.014 Ratings
Advanced search00 Ratings8.014 Ratings
Ideal customer targeting00 Ratings8.914 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
KickFire
7.3
2 Ratings
3% below category average
RainKing (discontinued)
8.6
15 Ratings
13% above category average
Contact information6.02 Ratings8.915 Ratings
Company information8.02 Ratings8.115 Ratings
Industry information8.02 Ratings9.014 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
KickFire
8.0
2 Ratings
8% above category average
RainKing (discontinued)
8.4
15 Ratings
13% above category average
Salesforce integration8.01 Ratings8.011 Ratings
Company/business profiles8.02 Ratings8.913 Ratings
Automatic data refresh8.02 Ratings8.010 Ratings
Filters and segmentation8.02 Ratings8.914 Ratings
Lead qualification process00 Ratings8.911 Ratings
Smart lists and recommendations00 Ratings8.012 Ratings
Alerts and reminders00 Ratings7.18 Ratings
Data hygiene00 Ratings8.913 Ratings
Tags00 Ratings9.08 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
KickFire
-
Ratings
RainKing (discontinued)
9.0
2 Ratings
17% above category average
Append emails to records00 Ratings9.02 Ratings
Best Alternatives
KickFireRainKing (discontinued)
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KickFireRainKing (discontinued)
Likelihood to Recommend
9.0
(3 ratings)
8.8
(15 ratings)
Likelihood to Renew
9.0
(1 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
Configurability
8.0
(1 ratings)
-
(0 ratings)
Ease of integration
8.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
KickFireRainKing (discontinued)
Likelihood to Recommend
KickFire
For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
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Discontinued Products
RainKing is less appropriate when you don't have the funds or resources to pay for it. You could easily Google the information that you're looking for, or use CrunchBase, but it's extremely time-consuming. RainKing makes this very easy and the data seamlessly sends to Salesforce with the proper integration. RainKing is very appropriate when you have a large team of folks that need to source leads/accounts simultaneously and need licenses to do so - it's worth the money with a larger team.
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Pros
KickFire
  • De-anonymizes website activity at the account (company) level.
  • Identifies net new target accounts.
  • Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
  • Gives great daily insight on watchlists you've set up.
  • Delivers every possible de-anonymized visit with little filtering for accuracy.
  • More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
  • Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
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Discontinued Products
  • Being able to search for companies that are currently evaluating solutions in your space.
  • The contact information for people and related people is also great, I have used dozens of other data solutions and prefer Rainking.
  • Rainking also gives you the ability to create lists of your ideal buyer and download them which was great for my team and I pull new contacts to prospect!
  • I can't get over how impressive the org chart info is in RainKing, it allowed myself and my team to find other involved prospects and get a good feel for organizations.
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Cons
KickFire
  • Some outdated information and your credits will be used
  • Credit package sizes are not very customizable
  • A tad pricy comapred to simillar prospecting tools I've seen
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Discontinued Products
  • Account manager - really unresponsive, not interested in helping with renewal, making the case to our execs
  • The Discover/RainKing team was not interested in helping us expand the way we are utilizing the tool, provide additional training, etc
  • Contacts department designation lacks in accuracy, we frequently found significant mismatches
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Likelihood to Renew
KickFire
We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
Read full review
Discontinued Products
No answers on this topic
Usability
KickFire
It was designed for people who are business users, not tech users.
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Discontinued Products
No answers on this topic
Reliability and Availability
KickFire
We've never had any outages in the 7+ years using the system.
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Discontinued Products
No answers on this topic
Performance
KickFire
The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
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Discontinued Products
No answers on this topic
Support Rating
KickFire
They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
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Discontinued Products
No answers on this topic
Online Training
KickFire
The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
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Discontinued Products
No answers on this topic
Implementation Rating
KickFire
Don't hesitate to contact VisiStat support. They are extremely helpful.
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Discontinued Products
No answers on this topic
Alternatives Considered
KickFire
I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.
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Discontinued Products
I've used SalesNavigator and Zoom Info. I actually think that Ranking is a great solution if you can use it in tandem with SalesNavigator. When it comes to pulling lists, in my opinion, Ranking does it best. Now that it has the database combined with Discoverorg, it's even more powerful to use.
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Scalability
KickFire
We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
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Discontinued Products
No answers on this topic
Return on Investment
KickFire
  • Faster lead conversion
  • Less time on LinkedIn trying to figure out DM (decision maker)
  • Increased employee efficiency
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Discontinued Products
  • I don't have that information readily available to quantify the positive impact. However, I will say that I've found a lot of good prospects via RainKing to target my outreach efforts to. I definitely feel like the product pays for itself.
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ScreenShots

KickFire Screenshots

Screenshot of KickFire features a RESTful API builder and JSON schema that makes it simple to query by IP, domain, or company.