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Kindful (discontinued, now part of Bloomerang) vs. Salesforce Marketing Cloud Social Studio (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Kindful (discontinued, now part of Bloomerang)

    Score4.4 out of 10
    N/AKindful was a nonprofit CRM that included fundraising tools, reporting, and analytics. It was acquired by Bloomerang in January, 2021 and is no longer sold, but its functionality is now offered by the Bloomerang CRM.

    $119

    per month

    Salesforce Marketing Cloud Social Studio (discontinued)

    Score8.1 out of 10
    N/ARadian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024.

    $1,000

    Per Org Per Month

    Pricing
    Kindful (discontinued, now part of Bloomerang)Salesforce Marketing Cloud Social Studio (discontinued)
    Editions & Modules
    Standard
    $119
    per month
    Standard
    $239
    per month
    Standard
    $349
    per month
    Standard
    $459
    per month
    Standard
    $579
    per month
    Standard
    $699
    per month
    Basic
    $1,000.00
    Per Org Per Month
    Pro
    $4,000.00
    Per Org Per Month
    Corporate
    $12,000.00
    Per Org Per Month
    Enterprise
    $40,000.00
    Per Org Per Month
    Offerings
    Pricing Offerings
    Kindful (discontinued, now part of Bloomerang)Salesforce Marketing Cloud Social Studio (discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsAll plans include: unlimited admin users, unlimited donation pages with peer-to-peer fundraising, built-in integrations, and automated reporting. Pricing also includes comprehensive web-based training upon signup and ongoing online support at no additional cost.—
    More Pricing Information
    Community Pulse
    Kindful (discontinued, now part of Bloomerang)Salesforce Marketing Cloud Social Studio (discontinued)
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    94%
    Would buy again
    17 Answers
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    17 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    17 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    15 Answers
    No answers on this topic
    Implementation went as expected
    88%
    Implementation went as expected
    14 Answers
    No answers on this topic
    Features
    Kindful (discontinued, now part of Bloomerang)Salesforce Marketing Cloud Social Studio (discontinued)
    Listening/monitoring
    Comparison of Listening/monitoring features of Kindful (discontinued, now part of Bloomerang) and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Kindful (discontinued, now part of Bloomerang)
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.8
    11 Ratings
    14% above category average
    Boolean keyword searches00 Ratings8.010 Ratings
    Filtering out noise/spam00 Ratings8.010 Ratings
    Sentiment analysis00 Ratings9.09 Ratings
    Broad channel coverage00 Ratings10.011 Ratings
    Publishing
    Comparison of Publishing features of Kindful (discontinued, now part of Bloomerang) and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Kindful (discontinued, now part of Bloomerang)
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.0
    11 Ratings
    2% below category average
    Content planning and scheduling00 Ratings8.011 Ratings
    Audience targeting00 Ratings8.010 Ratings
    Content optimization00 Ratings8.09 Ratings
    Workflow management00 Ratings8.011 Ratings
    Engagement
    Comparison of Engagement features of Kindful (discontinued, now part of Bloomerang) and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Kindful (discontinued, now part of Bloomerang)
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    9.0
    10 Ratings
    10% above category average
    Automated routing and prioritization00 Ratings9.99 Ratings
    Customer interaction histories00 Ratings7.010 Ratings
    Bulk actions00 Ratings10.010 Ratings
    Marketing
    Comparison of Marketing features of Kindful (discontinued, now part of Bloomerang) and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Kindful (discontinued, now part of Bloomerang)
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.5
    10 Ratings
    9% above category average
    Lead generation00 Ratings9.09 Ratings
    Content marketing00 Ratings9.010 Ratings
    Paid media management00 Ratings8.08 Ratings
    Campaigns and promotions00 Ratings8.09 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Kindful (discontinued, now part of Bloomerang) and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Kindful (discontinued, now part of Bloomerang)
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    11 Ratings
    0% below category average
    Twitter00 Ratings8.011 Ratings
    Facebook00 Ratings8.011 Ratings
    LinkedIn00 Ratings10.08 Ratings
    Google+00 Ratings6.86 Ratings
    Instagram00 Ratings9.08 Ratings
    Pinterest00 Ratings6.54 Ratings
    YouTube00 Ratings10.07 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Kindful (discontinued, now part of Bloomerang) and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Kindful (discontinued, now part of Bloomerang)
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    10 Ratings
    7% above category average
    Campaign success analytics00 Ratings8.010 Ratings
    Real-time tracking00 Ratings9.010 Ratings
    Competitor analysis00 Ratings8.08 Ratings
    Account management
    Comparison of Account management features of Kindful (discontinued, now part of Bloomerang) and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Kindful (discontinued, now part of Bloomerang)
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.5
    10 Ratings
    7% above category average
    Role-based user permissions & privileges00 Ratings8.09 Ratings
    Mobile access00 Ratings9.010 Ratings
    Best Alternatives
    Kindful (discontinued, now part of Bloomerang)Salesforce Marketing Cloud Social Studio (discontinued)
    Small Businesses
    Agentforce 360 for Nonprofits
    Score8.5 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    DonorPerfect
    Score8.4 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Ellucian CRM Advance
    Score5 out of 10
    Sprinklr Social
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Kindful (discontinued, now part of Bloomerang)Salesforce Marketing Cloud Social Studio (discontinued)
    Likelihood to Recommend
    9.0
    (21 ratings)
    10.0
    (52 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.8
    (38 ratings)
    Usability
    9.0
    (1 ratings)
    8.0
    (10 ratings)
    Availability
    -
    (0 ratings)
    9.6
    (5 ratings)
    Performance
    -
    (0 ratings)
    8.4
    (5 ratings)
    Support Rating
    9.8
    (11 ratings)
    9.0
    (8 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    7.6
    (6 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.8
    (6 ratings)
    User Testimonials
    Kindful (discontinued, now part of Bloomerang)Salesforce Marketing Cloud Social Studio (discontinued)
    Likelihood to Recommend
    Discontinued Products
    Kindful is well suited when:
    • Important to integrate with a wide range of systems such as online fundraising tools or event registration without being tied to a single vendor
    • Small to medium sized organizations looking for an affordable but powerful donor database/CRM
    • Need a powerful but user friendly tool with customizable reports
    Kindful is not well suited when:
    • You need very advanced customization such as the ability to built entire custom screens
    • You need to track donations in multiple currencies
    Incentivized
    Read full review
    Discontinued Products
    If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types. Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • We particularly love the flexibility of Kindful's donation pages and donation plug-ins. They make it possible for us to accept donations on our website, without having donors have to leave the website.
    • Kindful effectively streamlines back-office functions including acknowledgements for gifts - which saves our small 2-person team vital hours each week.
    • Kindful integrates to a variety of valuable platforms, allowing us to manage all of our data in one place. Currently, we integrate with MailChimp [so all email recipients are segmented in Kindful, emails are sent from MailChimp], Fundraising Report Card, and several custom integrations through Kindful's open API [including one that tracks volunteer events and another that connects to CauseVox].
    • Kindful's basic metrics and "dashboard" give us instant access to live fundraising results that are shown against historical information - giving us the ability to see how we're doing at all times.
    Incentivized
    Read full review
    Discontinued Products
    • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
    • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
    • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
    • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
    • A keyword can be edited quickly to tailor the needs and the results were quick.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Detailed custom email campaigns and reports can be confusing to navigate. However, Kindful provides excellent customer support and training to make it as easy as possible.
    • The price can be a turn off for many people, but if you have an aggressive plan to increase funding, Kindful pricing is scalable based on the size of your database.
    Incentivized
    Read full review
    Discontinued Products
    • Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
    • Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    No answers on this topic
    Discontinued Products
    I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
    Read full review
    Usability
    Discontinued Products
    From operations, support, and donor management, Kindful's UX and UI are top-notch.
    Incentivized
    Read full review
    Discontinued Products
    • Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
    Read full review
    Reliability and Availability
    Discontinued Products
    No answers on this topic
    Discontinued Products
    The platform is rarely down
    Read full review
    Performance
    Discontinued Products
    No answers on this topic
    Discontinued Products
    No issues with performance.
    Read full review
    Support Rating
    Discontinued Products
    I have not utilized the support for Kindful very often but the one time I have was fantastic. It was quick, courteous and thorough. Kindful consistently offers Webinars that outline the best way to utilize their product and get the most out of it. I think Kindful does a pretty solid job with support.
    Incentivized
    Read full review
    Discontinued Products
    As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.
    Read full review
    Online Training
    Discontinued Products
    No answers on this topic
    Discontinued Products
    • We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
    Read full review
    Implementation Rating
    Discontinued Products
    No answers on this topic
    Discontinued Products
    Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
    Read full review
    Alternatives Considered
    Discontinued Products
    Because of the easy-to-use drag-and-drop function, teams do not have to call website design-proficient professionals to assist them since Populr also supports collaboration and entire teams can work together to come up with a beautifully designed website and one that is readable.
    Incentivized
    Read full review
    Discontinued Products
    Compared to Radian6, I found Meltwater Buzz, Simply Measured, and Sprout Social to be much more user friendly. Meltwater Buzz and Radian6 are very similar products with many of the same functionalities but Buzz presents your analytics in a way that is much easier to understand. I did a two week trial with Sprout Social and absolutely loved the product but our company needed the capability to connect to Salesforce, which is available on R6 and Buzz. Simply Measured is my all time favorite but I have only used the free version so I am not completely sure how it stacks up to Radian6
    Read full review
    Return on Investment
    Discontinued Products
    • Kindful's customer service team has saved us a lot of time and effort by being extremely helpful. I can't speak highly enough about the customer service they offer.
    • We spend a lot of time cleaning our data base. I wish Kindful had a cleaner integration process.
    Incentivized
    Read full review
    Discontinued Products
    • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
    • Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
    • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
    Incentivized
    Read full review
    ScreenShots

    Kindful (discontinued, now part of Bloomerang) Screenshots

    Screenshot of Reporting analyticsScreenshot of Contact profileScreenshot of Fundraising functionality