Kissmetrics vs. Octopus Deploy

[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.

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Octopus Deploy is well suited for our requirements of deploying across multiple environments with one consistent release. We are saving a lot of time by not having to package and move release files around. Our release process is more efficient and consistent with automation. There are some parts that we could probably perform with existing tools such as DevOps and there are one or two features we have to workaround to fit for our setup such as the step templates to install websites. These are minor in our opinion.

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• The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
• Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
• Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
• Customer support!

• Octopus integrates nicely with TeamCity, our build server.
• Octopus uses the same deployment packages across environments and makes it easy to track their progress across those environments.
• Octopus makes it easy to handle configuration across environments which is usually a particularly difficult task.

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• Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
• Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
• Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.

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• In the past has been somewhat .net focused but that has been changing in recent times
• Would be great if community licenses for NFP organizations were perpetual - but in saying that I appreciate that Octopus does provide my organization with a community [license]. Not all organisations do
• I can’t think of any other

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Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be

Would be a 10 except for the retirement of the free Community Edition.

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Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.

Octopus Deploy has greatly helped us to improve our reliability and frequency of our deployments and given us the confidence to deploy much more often, with a direct benefit to customers. Cross-platform support and release to Cloud require more focus on the product side.

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The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.

Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.

Octopus Deploy is a software that runs very effectively, is easy to use, does not require such a high learning curve, provides the necessary tools to carry out the functions it offers, making it a very flexible software, it also allows that can be configured according to the needs of the user and provides integrations with other very advantageous tools since they are carried out in a very favorable way.

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Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.

Octopus Deploy support has always been there for us, even when using the free tier, we get responsive hands-on help. We haven't needed to use that level of support since the documentation is clearly written, and help is readily available within the interface itself. Using Octopus Deploy is a truly joyful experience.

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Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.

I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.

In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that

Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.

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There aren't really any competitors in the land of ASP.NET. Deployment is too ad-hoc. Other tools exist that have massive downsides, like Web Deploy. Most aren't even supported anymore. You could argue that containers (Docker) are a competitor, but containers cannot be used for everything and solve a somewhat different problem. Octopus Deploy is even able to help with containers. To us, Octopus Deploy was really the only really polished solution.

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Great support from professional services.

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• Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
• The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.

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• Allows us to deploy to our fleet quickly and without interruption to service
• Can roll back to previous releases quickly, allowing us to back out of breaking changes in the worst-case scenarios.
• Integration with several targets has allowed us to explore new platforms for our products, such as Docker in AWS ECS.

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