Kissmetrics vs. pfSense

[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.

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I believe PFSense is well suited for both home lab environments as well as up to small to mid-size business environments on a tight budget. However, I would implore that anything in production requires the use of the authorized hardware that PFSense sells to receive support. However, in my experience, PFSense is a solid set-and-forget firewall solution.

• The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
• Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
• Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
• Customer support!

• Easy to use. Good user interface design! Easy to understand and easy to set up.
• Lower hardware requirement. 3 years ago, we used an old PC to run it. Now, we have changed to a router device with Celeron CPU and 8GB RAM. It runs smoothly with a 1000G commercial broadband.

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• Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
• Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
• Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.

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• I did kind of mention a Con in the Pro section with OpenVPN.
• When I create a config for an employee other employees are able to login to that config.
• I could be doing something wrong when I am making it - I am not afraid to admit that as I am pretty new to all of this, but it seems like it builds a key and I would think the key would be unique in some way to each employee, but I could be wrong.
• I actually do not have a lot of Con's for this software - I did not get to set this up on our work network so I am not sure of any downfalls when installing.
• I installed this on my personal machine in a Hyper-V environment to get a feel for it before I started working on it at work and it seemed pretty smooth. I didn't run into any issues.

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Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be

Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.

The pfSense UI is easy to navigate and pretty go look at. It is much better than some high dollar firewalls that just throw menus you you. The pfSense UI is quick and responsive and makes sense 99% of the time. Changes are committed quickly and the hardware rarely requires a reboot. It just runs.

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The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.

Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.

Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.

pfSense+ basic provides "As Available" email support. pfSense+ Pro offers 24 hr turn around email support. pfSense+ Enterprise offers 24/7 phone support.

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Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.

I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.

In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that

Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.

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Meraki has a unified management login for all devices, which is nice. It also has decent content filtering, both areas where pfSense is weaker. Where pfSense far ouclasses Meraki is in the ease of use and the other width of features. These include features such as better VPN interoperability, non-subscription based pricing, auditability, not relying on the infrastructure of a third party, more transparency of what's actually going on, easier to deploy replacements if hardware fails. Additionally, the NAT management for pfSense seems to be a bit better, as you can NAT between any network segment and not just the LAN segments out the WAN interfaces.

• Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
• The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.

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• pfSense can be installed on commodity hardware with no licensing fees. With a simple less than 10 minute restore time, on most hardware, it's an extremely inexpensive way to achieve the same results that some of the more expensive vendors provide.
• The easy to use interface has allowed configuration management to be preformed by lower level technicians with quick and easy training.

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