Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.
$150
per month
Poppulo
Score9.6 out of 10
N/A
Poppulo, from the company of the same name in Ireland, is presented as a one-stop solution for engaging employee communications. To solve the challenges of the rapidly changing workplace, they offer a multi-channel solution on a single platform which they describe as interactive with targeted email, instant mobile app connection, video, social and intranet, as well as business insights.
N/A
Pricing
Kissmetrics
Poppulo
Editions & Modules
Growth
$500
Monthly Tracked People
Power
$850
Monthly Tracked People
Enterprise
Custom
Monthly Tracked People
Essentials
On application
per user
Pro
On aplication
per user
Enterprise
On application
per user
Offerings
Pricing Offerings
Kissmetrics
Poppulo
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
$1,500 per installation
No setup fee
Additional Details
What are Monthly Tracked People?
Monthly Tracked People are unique visitors that engage in an Event on your website or with your product, that gets tracked by you in Kissmetrics.
Monthly Tracked People can be anonymous or identified.
Poppulo Essentials - gives you the tools needed to transform your internal email channel. Best suited for organizations with less than 1,000 employees and 1-2 Internal Communicators;
Poppulo Pro - Includes all Essentials features, plus enhanced capabilities to reduce email overload, manage events & run surveys. Typically for organizations of up to 5,000 employees and a single IC team;
Poppulo Enterprise - Includes all Pro features plus advanced capabilities for managing and measuring across multiple teams. Typically for organizations with multiple IC teams and more than 10,000 employees.
[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If you want to create an elaborate, multi-leveled kiosk for your organization, Four Winds Interactive Content Manager Desktop can definitely do that for you. Just know going in that it's not the easiest to operate, and definitely devote time to training. Definitely have a couple of people go through this training, so it's not just one person in your organization that can operate Four Winds.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
The FWi platform handles very complex or unique situations better than other signage solutions. They support every standard type of data and web service, and through a supplemental Integration Framework product they can support almost anything out there... or things that aren't even out there yet.
Their support and assistance has gotten very good over the years; I'd say it is now excellent. Their team of sign builders and engineers have advanced knowledge of the product and how it can be used; you won't get a "did you try restarting it?" when dealing with them.
Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
When working with a large installation the amount of mouse clicking and dragging and setting of settings and make your hand a bit sore but the modular component setup of this software demands a lot of settings.
As a custom software designer myself I would like to see more group effective operations so I could effect a change at a property level instead of an individual player level.
Upgrading to a new version of the software I have left to the experts at FWI because it is rather complex. They state they are working on better ways to perform large upgrades.
Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be
Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.
The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.
Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.
Our front-line product support person (Mika) is great. She is responsive and great to work with.
However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.
Just to be clear, these comments only apply to escalated support issues.
Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.
I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.
In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that
Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Simply put, FWi outperforms just about any other software solution by being more adaptable and more reliable, while being competitively priced for its class (top shelf). It's not as cheap as using "free" signage software that's in the cloud, or built into display screens (LG), but if you plan on doing more than running slides and you plan on doing it in multiple locations and screens, this is the platform to do it on - especially if your venues and needs vary across the network.
Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
