Kissmetrics vs. Qlik Replicate

[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.

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Qlik Replicate works very well with relational data platforms, both on premise and in the cloud, for example Oracle, SQL Server, PostgreSQL, MySQL and others, it also works very well with DB2. If the data source is MongoDB, it is more complicated and currently there is no possibility of sending data to MongoDB.

• The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
• Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
• Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
• Customer support!

• Replicate is extremely stable and does not generate a lot of alerts/failures/issues that take up time to troubleshoot.
• It is very easy to add new source tables to a Replicate task so that we're always in sync with new data available from the CRM.
• It's nice that Qlik Replicate also allows you to create a job to stop and then restart your tasks during maintenance windows that occur on both the source and target systems.

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• Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
• Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
• Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.

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• The base Replicate web GUI is lacking. If you have dozens or more tasks, it's hard to get a sense of how they're performing. Enterprise Manager solves all of these problems but is a separate install.
• The support portal is extremely difficult to navigate. It's hard to track down exactly what you're looking for.
• It would be helpful to have better documentation and example queries for the tables in the Enterprise Manager analytics database.
• Destination databases that don't support common DDL commands behave unpredictably. And the replication of schema changes isn't consistent.

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Invited by TrustRadius (TR) on Vendor's Behalf

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Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be

The availability of the replicated data in disparate environments has is now crucial. Replacing a product like Qlik Replicate would require significant time, investments, and work. In addition, Qlik Replicate is reasonably reliable with few failures.

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Invited by TrustRadius (TR) on Vendor's Behalf

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Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.

We now have greater business flexibility and scalability, and our big data integration projects have a quick rate of growth, which has been profitable for us. Independent of the sources involved, maintaining data consistency between sources is easy. One of my favorite features is the way it lets owners of the source system start and stop processes from updating their system windows.

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The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.

Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.

Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.

The issue I've had is that Qlik does an awful job of keeping their customers informed when new versions of the software are available. We found that we were using a version that was no longer supported and could never get help. When it came time to get us upgraded so that we were on a current version, no one knew how to help get us to where we needed to be. We had to purchased professional services time and even then I was basically on my own to get everything built out and set up. Qlik needs to be more proactive with communicating about new releases and how to get your version upgraded in the most secure, safe way possible.

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Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.

I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.

In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that

Follow the directions from the Qlik documentation. They are pretty straight forward and easy enough to follow. If you follow these, then you are not likely to have issues on implementation.

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Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.

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Great tool for data replication solution for Oracle/SQLServers/etc. Real easy to get it set up and start realizing business value. Getting the PoC accomplished in a short window. Product costing and easy to start small and scale as needed. It helped cover most of our ask compared to other solutions.

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• Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
• The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.

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Independently Invited by TrustRadius

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• Prior to using Qlik Replicate, we used an ETL solution to copy data from the Oracle ERP system to the Microsoft SQL Server BI system at a 15-minute interval. It was very tedious to maintain. Qlik Replicate is much easier to use and we replicate data near real-time now.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info