Kissmetrics vs. Veracode

[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.

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Veracode helped us our team's developers in saving time significantly. For instance, if I take a library and assume it's going to work until it reaches QA or UAT, where we find out there's a vulnerability, that can require extensive effort for code refactoring or redesigning; Veracode helps prevent that before the pull request is merged.

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• The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
• Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
• Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
• Customer support!

• It is good at recommending fixing issues with third-party dependencies used in application code with detailed version information and knowing which version fixes what.
• It has a very nice interface for triaging flaws. One can sort the vulnerabilities found in code from Very Likely to be exploited to least likely to be exploited.
• There is a collections feature that allows us to group together groups of application profiles belonging to the same suite of applications.

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• Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
• Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
• Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.

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• Scan results stability: from one scan to another, additional flaws appear whereas code did not change.
• Entry points selection: hard to be sure selection is optimal, should be automatized or hidden.
• Branches management: we currently use sandboxes to scan different branches of our software. Would be good to have real branches management.

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Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be

At this time, and we just renewed a month ago, I dont see any products out there overall that can offer what Veracode does. Yes, its not cheap by any means, but for the money its the best application security scanning tool out there.

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Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.

- Almost no setup required and easy to configure - Very easy to use, intuitive UI with integrated analytics and learning portals. - Seamless to review the results, triage them, generate reports. - Security progression of the product/application is tracked via successive scans. - Privileges/Roles nicely fine grained and tightly controlled to let teams "view" only their products.

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The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.

Veracode has always been up and available to us.

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Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.

At this point, it runs well and mostly in a timely fashion. Dynamic scans take days but this may be a config issue still to be resolved.

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Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.

Overall, Veracode support is helpful, community support is great, and documentation is available for self-service. Our Customer Success Manager is very helpful and reaches out regularly to see if we need assistance. We have not utilized many of the other resources offered by Veracode, however, in the future we would like to leverage secure coding training for our Development teams.

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Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.

I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.

In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that

We use it as a SAS service, so really just getting our teams to mold the use of Veracode into their SDLC has been a process of years in the making. It comes down to what your teams are ready and willing to accept and change. Management is key in getting their groups on board with using it regularly. If it doesnt have management backing, your security teams have little to no influence in getting this process off the ground fully.

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Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.

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Veracode is slower with scan results however the flaws discovered and sites crawled are almost the same. Rapid7 InsightAppSec only does dynamic scans. Veracode did find more links on a site crawl. Rapid7 InsightAppSec has more out of the box reports than Veracode. Both integration to DevOps tools were striaghtforward.

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No idea

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It meets our needs.

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• Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
• The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.

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Independently Invited by TrustRadius

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• Positive: Scanning all our applications on Veracode provides us an overview of our cyber security posture for the organization as a whole.
• Positive: Performing the SAST, SCA and DAST scanning for all the applications at the early stages of the SDLC helps us identify and mitigate security vulnerabilities early, reducing the risk of data breaches and cyber-attacks.
• Negative: Sometimes Veracode SAST scanner closed and reopens some findings, leading to reliability issues on the scanner itself.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info