What users are saying about
49 Ratings
50 Ratings
49 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100
50 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Likelihood to Recommend

Klaviyo

Klaviyo is great for eCommerce sites, and ideal for Shopify. Klaviyo does integrate with other platforms - like BigCommerce. It's best utilized for businesses who already have their mission, vision, customer base, a well-designed site, are paying for traffic (via FB/Google, or some other source), and are willing to implement best practice designs to their emails and flows. For these stores, they might see 30-50% revenue increase. It's a bit expensive for beginners, but it can be used by beginners - because it's so easy to use. You'll see greater efficiency and effectiveness if you understand where email fits in your business. It's not a great CRM for other industries, like coaching. It can work - but not recommended.
page V | TrustRadius Reviewer

LeadSquared

LeadSquared offers end to end CRM functionalities at competitive pricing in the market and becomes an easy fit for most of the startups and companies in their growth phase. Having said that, some features are missing but they are on an roadmap and might surprise people out there with their evolving CRM.
Aniruddh Rathore | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Klaviyo
8.5
LeadSquared
9.0
WYSIWYG email editor
Klaviyo
8.5
LeadSquared
8.7
Dynamic content
Klaviyo
8.2
LeadSquared
8.6
Ability to test dynamic content
Klaviyo
8.5
LeadSquared
9.3
Landing pages
Klaviyo
8.0
LeadSquared
8.6
A/B testing
Klaviyo
9.0
LeadSquared
8.1
Mobile optimization
Klaviyo
9.1
LeadSquared
9.4
Email deliverability reporting
Klaviyo
8.5
LeadSquared
9.4
List management
Klaviyo
8.1
LeadSquared
9.4
Triggered drip sequences
Klaviyo
8.6
LeadSquared
9.4

Lead Management

Klaviyo
6.4
LeadSquared
8.6
Lead nurturing
Klaviyo
6.4
LeadSquared
10.0
Lead scoring and grading
Klaviyo
LeadSquared
10.0
Data quality management
Klaviyo
LeadSquared
5.1
Automated sales alerts and tasks
Klaviyo
LeadSquared
9.5

Reporting & Analytics

Klaviyo
8.7
LeadSquared
8.8
Dashboards
Klaviyo
8.4
LeadSquared
8.5
Standard reports
Klaviyo
8.3
LeadSquared
9.0
Custom reports
Klaviyo
9.5
LeadSquared
9.0

Platform & Infrastructure

Klaviyo
8.2
LeadSquared
8.8
API
Klaviyo
8.2
LeadSquared
9.0
Role-based workflow & approvals
Klaviyo
LeadSquared
8.8
Customizability
Klaviyo
LeadSquared
8.9
Integration with Salesforce.com
Klaviyo
LeadSquared
8.5
Integration with Microsoft Dynamics CRM
Klaviyo
LeadSquared
8.7
Integration with SugarCRM
Klaviyo
LeadSquared
8.6

Campaign Management

Klaviyo
LeadSquared
5.4
Calendaring
Klaviyo
LeadSquared
2.1
Event/webinar marketing
Klaviyo
LeadSquared
8.8

Social Media Marketing

Klaviyo
LeadSquared
8.5
Social sharing and campaigns
Klaviyo
LeadSquared
8.7
Social profile integration
Klaviyo
LeadSquared
8.3

Pros

Klaviyo

  • Easy UX: The entire platform is very visual. It's easy to navigate, understand, and use. It's really well designed, and it helps business owners understand the set up / steps in the email marketing automation.
  • Visual flow-building: This allows us to automate pieces of our client's business. For example, create a map of a series of emails that automatically follow-up with people who abandon carts in our client's store, indicating how many emails, when they go out, who sees them, and split test emails against one another in this format.
  • Individual email building: Klaviyo makes it easy for us to design client emails with an easy builder or with HTML code. Klaviyo allows you to set up saved blocks to make your building experience more efficient as well.
  • Measurement: Klaviyo makes it easy for users to see campaigns and which ones create greater click-through, open rate, conversion $ and more. You can also watch where people open the emails around the world with a map, or see which users opened particular emails.
  • Individual user tracking: It's so helpful to see customer journeys throughout the entire process. You can see individual profiles and how often they visited a site, opened an email, made a purchase, how much that purchase was worth, etc.
  • Integrations - pretty easy to use with multiple commerce sites, but ideal for Shopify. Easily integrates with other software.
  • Automation - There are built-in templates and flows created inside of the platform. Even a novice could implement something basic and see results in their business. (better if they are customized)
page V | TrustRadius Reviewer

LeadSquared

  • LeadSquared is doing a great job in providing a detailed dashboard of all the campaigns and these dashboards are very informative and easy to understand, like open rate, bounce rate, click rate, etc.
  • LeadSquared is great when it comes to 100% inbox delivery rate and I can say that this is one of the best features in it.
  • LeadSquared's user interface is very easy to understand and easy to use as well.
Asif Ismail | TrustRadius Reviewer

Cons

Klaviyo

  • This is our first holiday season using Klaviyo. It seems like their system does get overwhelmed at times with pages that don't load or even images in emails that have been sent not loading.
  • Klaviyo does allow you to insert custom HTML however we have not found it useful. The code we enter in the custom HTML box sometimes doesn't render correctly in the final send.
  • One HUGE thing about Klaviyo is the fact that is clips your message when viewed in gmail if it has too many links. Klaviyo adds a TON of extra tracking info to the ends of links inserted into emails so it causes the file size to go up. Once the file size limit is met, gmail starts clipping the bottom of your messages causing consumers to miss much of your message unless they click the link at the bottom of their email to view more. This is a major flaw in my opinion.
Anonymous | TrustRadius Reviewer

LeadSquared

  • Some basic requirements for BFSI were not part of the initial product offered to us. We had to wait for some time to get it included in the product and had to work around with stop gap solutions.
  • Reports section can be better with more customization related to industry and direct link to data view.
Sanju Mathew George | TrustRadius Reviewer

Likelihood to Renew

Klaviyo

Klaviyo 9.0
Based on 1 answer
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
page V | TrustRadius Reviewer

LeadSquared

LeadSquared 8.8
Based on 9 answers
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
Suneet Singh Kochar | TrustRadius Reviewer

Usability

Klaviyo

Klaviyo 4.0
Based on 1 answer
It's a decent platform with a user friendly interface, however it massively misses trust due to unsecured systems and support from customer service; support is a massive problem if you run a company and have a problem with the service that you can't fix. On the other side of the line, in our experience, there is no support or understanding which we haven't encountered with any other company we have done business online in the last decade.
Anonymous | TrustRadius Reviewer

LeadSquared

LeadSquared 8.2
Based on 2 answers
Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again- Easy to Use- Flexible- Robust System- Ever-evolving- Support & Service- Integrations with third party tools & technologies- LMS- Data Management & Reports- Landing Page Options
Aniruddh Rathore | TrustRadius Reviewer

Support Rating

Klaviyo

No score
No answers yet
No answers on this topic

LeadSquared

LeadSquared 9.1
Based on 3 answers
Great to work with and also Easy to work withDo not just listen to the problem but provide upfront solutionsAlways available and are ready to support on holidaysConsiderate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can askAlways available to help with the internal tasks as well like creating automations, drip creations etc
Aniruddh Rathore | TrustRadius Reviewer

Alternatives Considered

Klaviyo

Klaviyo is the perfect mid-market option. It has more features, especially around automation than Mailchimp and AWeber (plus a Shopify and Shopify Plus integration), and holds its own upstream against larger enterprise options like Emarsys, Listrak, and others at that level. I can't think of a better option for eCommerce brands doing between $1MM-$50MM in online revenue.
Anonymous | TrustRadius Reviewer

LeadSquared

I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
Anonymous | TrustRadius Reviewer

Return on Investment

Klaviyo

  • Klaviyo fills the role of the email marketing platform, which brings in revenue easily on it's own, but with the level of automation and customization, the ROI very high.
  • Because of the segmentation available in Klaviyo, we typically target our most profitable customers and often bring in $10k+ per email send for a medium sized company.
Lee L Kennedy | TrustRadius Reviewer

LeadSquared

  • Leads Management has become very easy.
  • Automated Lead Nurturing helps reduce a lot of manual work.
  • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
Navdeep Trivedi | TrustRadius Reviewer

Screenshots

Pricing Details

Klaviyo

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Klaviyo Editions & Modules

Additional Pricing Details

LeadSquared

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$100*

* Per Account

LeadSquared Editions & Modules

Edition
Basic-Marketing Automation$1501
Standard-Marketing Automation$4002
Enterprise-Marketing Automation$1,2003
Lite - Sales +Mobile CRM$154
Pro - Sales +Mobile CRM$304
  1. per month (5,000 contacts)
  2. per month (25,000 contacts)
  3. per month (100,000 contacts)
  4. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Klaviyo
8.3
LeadSquared
9.0

Likelihood to Renew

Klaviyo
9.0
LeadSquared
8.8

Usability

Klaviyo
4.0
LeadSquared
8.2

Support Rating

Klaviyo
LeadSquared
9.1

Add comparison