What users are saying about
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93 Ratings

Klaviyo

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93 Ratings
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Score 9 out of 100
3 Ratings
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Score 6.5 out of 100

Likelihood to Recommend

Klaviyo

Klaviyo is well suited for anyone that uses Shopify. It is integrated with ShopifyKlaviyo very easily and can be appropriate for both large and small companies. I think Klaviyo is less appropriate for integration with home-grown websites because the data exchange would require custom coding. I also think that Klavio is appropriate for marketing teams with a modest budget, as it is not very expensive. It also does not require a lot of development support.
Michael Dell'Arciprete | TrustRadius Reviewer

MindFire Studio

Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Klaviyo
8.0
MindFire Studio
4.0
WYSIWYG email editor
Klaviyo
7.7
MindFire Studio
2.0
Dynamic content
Klaviyo
7.5
MindFire Studio
Ability to test dynamic content
Klaviyo
7.2
MindFire Studio
3.0
Landing pages
Klaviyo
8.0
MindFire Studio
4.0
A/B testing
Klaviyo
8.0
MindFire Studio
Mobile optimization
Klaviyo
8.2
MindFire Studio
Email deliverability reporting
Klaviyo
8.2
MindFire Studio
List management
Klaviyo
8.4
MindFire Studio
5.0
Triggered drip sequences
Klaviyo
8.4
MindFire Studio
6.0

Lead Management

Klaviyo
8.0
MindFire Studio
5.3
Lead nurturing
Klaviyo
8.0
MindFire Studio
5.0
Lead scoring and grading
Klaviyo
MindFire Studio
6.0
Data quality management
Klaviyo
MindFire Studio
5.0
Automated sales alerts and tasks
Klaviyo
MindFire Studio
5.0

Reporting & Analytics

Klaviyo
8.2
MindFire Studio
6.0
Dashboards
Klaviyo
7.4
MindFire Studio
6.0
Standard reports
Klaviyo
7.5
MindFire Studio
Custom reports
Klaviyo
9.8
MindFire Studio

Platform & Infrastructure

Klaviyo
7.9
MindFire Studio
4.3
API
Klaviyo
7.9
MindFire Studio
4.0
Role-based workflow & approvals
Klaviyo
MindFire Studio
5.0
Customizability
Klaviyo
MindFire Studio
4.0

Campaign Management

Klaviyo
MindFire Studio
5.0
Calendaring
Klaviyo
MindFire Studio
6.0
Event/webinar marketing
Klaviyo
MindFire Studio
4.0

Social Media Marketing

Klaviyo
MindFire Studio
4.0
Social sharing and campaigns
Klaviyo
MindFire Studio
4.0
Social profile integration
Klaviyo
MindFire Studio
4.0

Pros

Klaviyo

  • Easy UX: The entire platform is very visual. It's easy to navigate, understand, and use. It's really well designed, and it helps business owners understand the set up / steps in the email marketing automation.
  • Visual flow-building: This allows us to automate pieces of our client's business. For example, create a map of a series of emails that automatically follow-up with people who abandon carts in our client's store, indicating how many emails, when they go out, who sees them, and split test emails against one another in this format.
  • Individual email building: Klaviyo makes it easy for us to design client emails with an easy builder or with HTML code. Klaviyo allows you to set up saved blocks to make your building experience more efficient as well.
  • Measurement: Klaviyo makes it easy for users to see campaigns and which ones create greater click-through, open rate, conversion $ and more. You can also watch where people open the emails around the world with a map, or see which users opened particular emails.
  • Individual user tracking: It's so helpful to see customer journeys throughout the entire process. You can see individual profiles and how often they visited a site, opened an email, made a purchase, how much that purchase was worth, etc.
  • Integrations - pretty easy to use with multiple commerce sites, but ideal for Shopify. Easily integrates with other software.
  • Automation - There are built-in templates and flows created inside of the platform. Even a novice could implement something basic and see results in their business. (better if they are customized)
page V | TrustRadius Reviewer

MindFire Studio

  • Mindfire provides a direct correlation to a print piece.
Anonymous | TrustRadius Reviewer

Cons

Klaviyo

  • It is a bit technical to use I face some difficulty in the beginning so I think more training videos must be provided.
  • Further, the pricing is very high not every organization can afford but it has all those features which will definitely help them so I request to negotiate on it.
Alison Crivlare | TrustRadius Reviewer

MindFire Studio

  • The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Klaviyo

Klaviyo 9.0
Based on 1 answer
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
page V | TrustRadius Reviewer

MindFire Studio

No score
No answers yet
No answers on this topic

Usability

Klaviyo

Klaviyo 4.0
Based on 1 answer
It's a decent platform with a user friendly interface, however it massively misses trust due to unsecured systems and support from customer service; support is a massive problem if you run a company and have a problem with the service that you can't fix. On the other side of the line, in our experience, there is no support or understanding which we haven't encountered with any other company we have done business online in the last decade.
Anonymous | TrustRadius Reviewer

MindFire Studio

No score
No answers yet
No answers on this topic

Alternatives Considered

Klaviyo

The custom web-tracking feature is something unique that Klaviyo provides to its users. Marketers use this feature to monitor the browsing behavior of visitors so that they can target people who meet a specific criteria giving them virtually unlimited targeting opportunities. The ROI based reporting allows the marketers to clearly see how the email campaigns are performing based on actual transactional data.
Daniel Cooper | TrustRadius Reviewer

MindFire Studio

Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.
Anonymous | TrustRadius Reviewer

Return on Investment

Klaviyo

  • This year we turned a higher profit during the holiday months this far but I don't think that has too much to do with Klaviyo. I don't think Klaviyo has made a huge negative or positive impact on the amount of money we brought in but I do think it had an impact on the speed with which we were ablr to put newsletters together and get them out the door.
Anonymous | TrustRadius Reviewer

MindFire Studio

  • It has been a neutral experience
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Klaviyo

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0 per month

Klaviyo Editions & Modules

Edition
Email Free$01
SMS.012
EmailStarting at $203
  1. per month
  2. per message
  3. per month
Additional Pricing Details

MindFire Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

MindFire Studio Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Klaviyo
8.8
MindFire Studio
5.0

Likelihood to Renew

Klaviyo
9.0
MindFire Studio

Usability

Klaviyo
4.0
MindFire Studio

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