Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…
$20
per month
Sailthru
Score 5.5 out of 10
N/A
Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.
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Pricing
Klaviyo
Sailthru
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Klaviyo
Sailthru
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Paid plans start at $20/month and include:
251 - 500 contacts
5,000 monthly email sends
150 SMS/MMS sending credits
Applicable SMS carrier fees
Mobile push notifications (free beta)
Email and chat support
Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business.
View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
Klaviyo compares favorably to other similar products but really stands out when looking at specific integrations. If you're running Shopify then Klaviyo makes too much sense when deciding on a CRM system. It's literally built to work with the Shopify platform and makes life …
I think Sailthru does a poor job at comparing to Klaviyo from a user perspective. While both platforms have very similar features and objectively achieve the same result, the user interface & journey to get there on Sailthru is overly complicated and cumbersome. Klaviyo does a …
We went with Sailthru because we didn't need an all-in-one software. Sailthru's main focus is email and they do a great job at it. Looking back, I probably would have chosen a different platform based on price alone. Sailthru is very expensive for what it offers. Another reason …
Klaviyo is a leader in the space, but I might recommend it to a colleague for its price point. There are other options that are more affordable and provide most of the tools Klaviyo offers. I also think it can be complicated to use for a new user.
Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with.
Personalization - one of the most important things you can utilize when emailing people.
Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement.
Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company.
Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
Better library of dynamic values available for use inside emails
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
Email design: So easy to use, and more friendly than some other visual builders that we've used.
Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
Klaviyo's ability to really tackle the entire marketing contact ecosystem on one platform is what really won us over. The price for everything was competitive, not necessarily the cheapest but competitive, and the ability to see that data flow from every interaction was what was crucial to us. Additionally, Klaviyo is the core of our B2C business. We were not focused on anything other than how we interact with customers directly, and Klaviyo was a direct win for us. The one negative is Klaviyo's ability to work with our B2B side of our business, because it doesn't integrate with platforms like HubSpot. That is a massive downside, but the upside justified the investment.
Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use.
Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.
