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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Klaviyo

    Score8.3 out of 10
    N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Sitecore Digital Experience Platform

    Score8.9 out of 10
    N/AThe Sitecore Experience Platform (Sitecore XP) is a digital experience platform used to build websites and create customer experiences online. The solution boasts fast content authoring, built-in personalization features, testing and other optimizations, as well as analytics and marketing features.N/A
    Pricing
    KlaviyoSitecore Digital Experience Platform
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    KlaviyoSitecore Digital Experience Platform
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing—
    More Pricing Information
    Community Pulse
    KlaviyoSitecore Digital Experience Platform
    Considered Both Products
    Klaviyo
    No answer on this topic
    Sitecore
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    115 Answers
    90%
    Would buy again
    19 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    107 Answers
    94%
    Delivers good value for the price
    17 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    117 Answers
    95%
    Happy with the feature set
    20 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    104 Answers
    100%
    Lived up to sales and marketing promises
    18 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    105 Answers
    95%
    Implementation went as expected
    19 Answers
    Features
    KlaviyoSitecore Digital Experience Platform
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Klaviyo and Sitecore Digital Experience Platform
    Feature
    Klaviyo
    8.4
    134 Ratings
    8% above category average
    Sitecore Digital Experience Platform
    -
    Ratings
    WYSIWYG email editor8.4120 Ratings00 Ratings
    Dynamic content8.2126 Ratings00 Ratings
    Ability to test dynamic content7.6118 Ratings00 Ratings
    Landing pages8.02 Ratings00 Ratings
    A/B testing8.3120 Ratings00 Ratings
    Mobile optimization8.6129 Ratings00 Ratings
    Email deliverability reporting8.7132 Ratings00 Ratings
    List management8.6132 Ratings00 Ratings
    Triggered drip sequences8.8118 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Klaviyo and Sitecore Digital Experience Platform
    Feature
    Klaviyo
    7.6
    103 Ratings
    4% below category average
    Sitecore Digital Experience Platform
    -
    Ratings
    Lead nurturing automation8.298 Ratings00 Ratings
    Lead scoring and grading7.150 Ratings00 Ratings
    Data quality management7.860 Ratings00 Ratings
    Automated sales alerts and tasks7.253 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Klaviyo and Sitecore Digital Experience Platform
    Feature
    Klaviyo
    8.2
    47 Ratings
    8% above category average
    Sitecore Digital Experience Platform
    -
    Ratings
    Calendaring8.247 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Klaviyo and Sitecore Digital Experience Platform
    Feature
    Klaviyo
    7.8
    129 Ratings
    4% above category average
    Sitecore Digital Experience Platform
    -
    Ratings
    Dashboards8.1129 Ratings00 Ratings
    Standard reports7.7125 Ratings00 Ratings
    Custom reports7.585 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Klaviyo and Sitecore Digital Experience Platform
    Feature
    Klaviyo
    8.1
    107 Ratings
    6% above category average
    Sitecore Digital Experience Platform
    9.8
    34 Ratings
    20% above category average
    API8.4100 Ratings9.934 Ratings
    Role-based workflow & approvals8.255 Ratings00 Ratings
    Customizability7.374 Ratings00 Ratings
    Integration with Salesforce.com8.320 Ratings00 Ratings
    Third-party software integrations8.150 Ratings00 Ratings
    Internationalization / multi-language00 Ratings9.732 Ratings
    Security
    Comparison of Security features of Klaviyo and Sitecore Digital Experience Platform
    Feature
    Klaviyo
    -
    Ratings
    Sitecore Digital Experience Platform
    9.9
    37 Ratings
    21% above category average
    Role-based user permissions00 Ratings9.938 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Klaviyo and Sitecore Digital Experience Platform
    Feature
    Klaviyo
    -
    Ratings
    Sitecore Digital Experience Platform
    9.2
    37 Ratings
    26% above category average
    WYSIWYG editor00 Ratings8.237 Ratings
    Code quality / cleanliness00 Ratings9.436 Ratings
    Admin section00 Ratings9.537 Ratings
    Page templates00 Ratings9.735 Ratings
    Library of website themes00 Ratings8.322 Ratings
    Mobile optimization / responsive design00 Ratings9.034 Ratings
    Publishing workflow00 Ratings9.736 Ratings
    Form generator00 Ratings9.735 Ratings
    Web Content Management
    Comparison of Web Content Management features of Klaviyo and Sitecore Digital Experience Platform
    Feature
    Klaviyo
    -
    Ratings
    Sitecore Digital Experience Platform
    9.4
    36 Ratings
    35% above category average
    Content taxonomy00 Ratings9.735 Ratings
    SEO support00 Ratings9.733 Ratings
    Bulk management00 Ratings9.531 Ratings
    Availability / breadth of extensions00 Ratings8.534 Ratings
    Community / comment management00 Ratings9.632 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Klaviyo and Sitecore Digital Experience Platform
    Feature
    Klaviyo
    -
    Ratings
    Sitecore Digital Experience Platform
    7.5
    16 Ratings
    7% below category average
    Conversion tracking00 Ratings7.716 Ratings
    Test reporting00 Ratings7.417 Ratings
    Funnel Analysis00 Ratings7.417 Ratings
    User Segmentation00 Ratings7.717 Ratings
    Digital Experience Platform
    Comparison of Digital Experience Platform features of Klaviyo and Sitecore Digital Experience Platform
    Feature
    Klaviyo
    -
    Ratings
    Sitecore Digital Experience Platform
    8.2
    19 Ratings
    3% below category average
    Campaign management00 Ratings8.820 Ratings
    Cloud enablement00 Ratings8.119 Ratings
    Content aggregation00 Ratings8.219 Ratings
    Content classification00 Ratings8.619 Ratings
    Multi-channel content personalization00 Ratings7.819 Ratings
    Customer data analytics00 Ratings7.418 Ratings
    DXP Third-Party Integrations00 Ratings7.319 Ratings
    Multi-website management00 Ratings8.918 Ratings
    Digital asset management00 Ratings8.418 Ratings
    Editorial workflows and task management00 Ratings8.018 Ratings
    Best Alternatives
    KlaviyoSitecore Digital Experience Platform
    Small Businesses
    Vbout
    Score9.9 out of 10
    Yext
    Score6.8 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Progress Sitefinity
    Score7.9 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Progress Sitefinity
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KlaviyoSitecore Digital Experience Platform
    Likelihood to Recommend
    8.4
    (134 ratings)
    8.7
    (49 ratings)
    Likelihood to Renew
    9.5
    (4 ratings)
    8.7
    (11 ratings)
    Usability
    8.0
    (3 ratings)
    9.0
    (24 ratings)
    Support Rating
    9.0
    (1 ratings)
    9.1
    (4 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    9.1
    (3 ratings)
    Professional Services
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    KlaviyoSitecore Digital Experience Platform
    Likelihood to Recommend
    Klaviyo
    Klaviyo is a leader in the space, but I might recommend it to a colleague for its price point. There are other options that are more affordable and provide most of the tools Klaviyo offers. I also think it can be complicated to use for a new user.
    Incentivized
    Read full review
    Sitecore
    Sitecore offers Content Hub with Product Content Management and Content Management Platform. The Digital Experience Platform and Content Hub can both host structured content and publish the finalized version to Experience Edge. Both platforms offer different ways to manage content. During a technical and business evaluation, the evaluation panel must understand the difference between a Content Modelling focused approach, or a layout management focused approach. Sitecore Digital Experience Platform is also best not to be used to host many files and images in the Media Library. That responsibility should be offloaded to a digital asset management company like Sitecore Content Hub DAM. The technology evaluation panel must also understand how to work with a Headless CMS, where the HEAD needs to be hosted, and the costs associated with the HEAD. Composable DXP is fantastic, but everyone must understand the various cost components. Marketers and the data team will need to go into the CDP and Personalize the platform with an excellent understanding of how a composable "installation" works. All the Martech vendors have similar challenges that data and development teams need to work through with a full experience. Any CDP/analytics platform will, at some stage, require further data enrichment from other sources. Understanding the Sitecore Search features and limitations is also essential.
    Incentivized
    Read full review
    Pros
    Klaviyo
    • Klaviyo's template builder is very intuitive yet straightforward enough that an inexperienced user can catch on quickly.
    • Their flow builder is also quite intuitive and allows us to build intricate, highly targeted flows.
    • I appreciate their built-in compliance warnings & checks as they apply to opt-out methods, SMS compliance, and overall deliverability.
    Incentivized
    Read full review
    Sitecore
    • Comprehensive Solution: Sitecore offers a fully integrated suite of products that cover the full spectrum of DXP capabilities, including search, personalization experimentation and more, delivering a complete composable DXP solution for customers.
    • Beyond Headless: XM Cloud provides more than just headless capabilities, featuring in-built tools like authoring host, page editor, etc., enabling faster and more powerful implementations.
    • Focus on AI: Sitecore has now got an excellent AI offering called Stream; it looks promising; however, it would be too early to give feedback on the same.
    • Customization: Sitecore's backend is highly customizable, allowing for deep modifications through pipelines and patch configurations.
    Incentivized
    Read full review
    Cons
    Klaviyo
    • Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
    • Better library of dynamic values available for use inside emails
    Incentivized
    Read full review
    Sitecore
    • Experience Editor is a little old fashioned and sometimes slow to use.
    • Bulk operations in the Content Editor
    • Sitecore serialization is should be part of the Content Editor to provide visual reference for items which are serialized and will be overwritten by future deployments similar to what Unicorn does so well
    Incentivized
    Read full review
    Likelihood to Renew
    Klaviyo
    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Incentivized
    Read full review
    Sitecore
    Sitecore has proven that it can deliver on its promise of a robust, reliable enterprise CMS solution with plenty of features. Also, they keep updating it with more and better features. Now that we are highly trained on it we have started on getting the most out of it and we plan to keep doing more of that in the future.
    Read full review
    Usability
    Klaviyo
    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Incentivized
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    Sitecore
    We use Sitecore extensively because it provides a single platform for managing content, personalization, and digital experiences across multiple web properties and customer journeys. At our scale, the biggest value is consistency, governance, and the ability for marketing teams to manage experiences without needing engineering support for every change. It also integrates well with the broader CRM/marketing stack, so it becomes quite embedded once deployed.
    Incentivized
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    Support Rating
    Klaviyo
    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Incentivized
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    Sitecore
    1. Customized software development & maintenance. 2. Technology Consulting - Consulting-based services for technology solutions data engineering or cloud solutions. 3. Used for tapping into multiple data sources such as CRM and marketing automation systems and, creating automated data extracts with a high-end visual representation of data. 4. Implemented for scheduling an existing report to automatically refresh and be delivered to specific users at a specific regular interval.
    Incentivized
    Read full review
    Online Training
    Klaviyo
    No answers on this topic
    Sitecore
    Sitecore captures and remembers every single interaction your customers and prospects have in any part of the system, allowing you to build comprehensive, ever-learning profiles of each individual. From email marketing, to social media, to online shopping, Sitecore remembers where each interaction left off so you can automatically continue the conversation. Sitecore helps you manage your content for each and every experience your customers enjoy. Customize what content you want and the system will take care of how it's displayed.
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    Implementation Rating
    Klaviyo
    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Incentivized
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    Sitecore
    Make sure you work with a partner that can help you take advantage of the entire platform. Specifically we see a lot of customers not taking advantage of Sitecore DMS and thus missing a huge opportunity. Sitecore is a platform that is meant to be constantly optimized and improved upon.
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    Alternatives Considered
    Klaviyo
    Klaviyo's ability to really tackle the entire marketing contact ecosystem on one platform is what really won us over. The price for everything was competitive, not necessarily the cheapest but competitive, and the ability to see that data flow from every interaction was what was crucial to us. Additionally, Klaviyo is the core of our B2C business. We were not focused on anything other than how we interact with customers directly, and Klaviyo was a direct win for us. The one negative is Klaviyo's ability to work with our B2B side of our business, because it doesn't integrate with platforms like HubSpot. That is a massive downside, but the upside justified the investment.
    Incentivized
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    Sitecore
    Really the only comparable product to Sitecore DXP is Adobe Experience Manager. Both are very well established and robust content management platforms. Products like Contentful and Contentstack are very lightweight and do not have as many built-in features like DXP, so it is not a fair comparison. For highly complex enterprise type engagements, Sitecore DXP and AEM are always brought to the table together for consideration.
    Incentivized
    Read full review
    Return on Investment
    Klaviyo
    • Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
    • Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
    • Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.
    Incentivized
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    Sitecore
    • Since moving the site to Sitecore we have had an increase in conversion - that's the ultimate goal of all these things. It's likely to be partly tied in to the re-design that happened at the same time, but the way in which you can personalise and change things really helps give the best customer journey.
    • The negative impact we've seen is mainly due to expectations around how easily things can be shared between separate instances of Sitecore - if you haven't built stuff sharable it won't be sharable, but the business have been sold Sitecore (partly) on the basis that things would be easily sharable.
    • My developers don't all like working in Sitecore - it takes time to learn, takes a long time to build and run as well as requiring a few processes around it, like Unicorn Sync, etc. One of my devs has actually asked to not work on it again! So, a potential recruitment issue.
    Incentivized
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    ScreenShots

    Klaviyo Screenshots

    Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers