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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Klipfolio Klips

    Score6 out of 10
    Small Businesses (1-50 employees)
    Klipfolio is a customizable dashboard and reporting platform that provides real-time business insights. It is used by small to mid-sized businesses and agencies to track performance metrics and create tailored reports, and to consolidate, transform, and visualize data.

    $90

    per month

    Supermetrics

    Score9.7 out of 10
    N/ASupermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.

    $29

    per month

    Zoho Analytics

    Score8.4 out of 10
    Small Businesses (1-50 employees)
    Zoho Analytics is a self-service BI and analytics platform that uncovers patterns, spots emerging trends, tracks business metrics, and detects anomalies. Designed for ease of use, it enables business users to create reports and dashboards independently, without relying on IT.

    $60

    per month 5 users

    Pricing
    Klipfolio KlipsSupermetricsZoho Analytics
    Editions & Modules
    Base
    $90
    per month
    Grow
    $190
    per month
    Team
    $350
    per month
    Essential
    $29
    per month per user
    Core
    $159
    per month per user
    Standard
    $60
    per month Starts at 5 Users
    Premium
    $145
    per month Starts at 15 Users
    Enterprise
    $575
    per month Starts at 50 Users
    Offerings
    Pricing Offerings
    Klipfolio KlipsSupermetricsZoho Analytics
    Free Trial
    YesYesYes
    Free/Freemium Version
    NoNoYes
    Premium Consulting/Integration Services
    YesYesYes
    Entry-level Setup FeeOptionalNo setup feeNo setup fee
    Additional DetailsDiscount available for annual pricing. There are various implementation and training options available, from a 60 Day Proof of Concept, to Onboarding & Training, or ongoing dedicated Data Hero support.In addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.There is a 20% discount for all plans if subscribed yearly. Customers can buy add-on rows and users, in addition to the plans listed above.
    More Pricing Information
    Community Pulse
    Klipfolio KlipsSupermetricsZoho Analytics
    Considered Multiple Products
    Klipfolio
    Chose Klipfolio Klips
    Klipfolio had the best API. We could connect more MarTech with Klipfolio than any other BI tool we used. Klipfolio's API was also the most stable. We ran into connectivity issues with some of the competitors. The metrics wouldn't refresh because the API lost the connection …
    Incentivized
    Supermetrics
    No answer on this topic
    Zoho
    Chose Zoho Analytics
    The single reason I chose Zoho reports over other such platforms is the fact it is well integrated with other Zoho products like Creator, CRM which we use as well. In addition, it is very easy to sync with MySQL tables and offers MySQL coding.
    Incentivized
    Key User Insights
    Would buy again
    82%
    Would buy again
    9 Answers
    100%
    Would buy again
    10 Answers
    95%
    Would buy again
    78 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    9 Answers
    100%
    Delivers good value for the price
    9 Answers
    96%
    Delivers good value for the price
    71 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    11 Answers
    100%
    Happy with the feature set
    10 Answers
    96%
    Happy with the feature set
    79 Answers
    Lived up to sales and marketing promises
    86%
    Lived up to sales and marketing promises
    6 Answers
    100%
    Lived up to sales and marketing promises
    9 Answers
    96%
    Lived up to sales and marketing promises
    70 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    7 Answers
    100%
    Implementation went as expected
    10 Answers
    95%
    Implementation went as expected
    72 Answers
    Features
    Klipfolio KlipsSupermetricsZoho Analytics
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Klipfolio Klips and Supermetrics and Zoho Analytics
    Feature
    Klipfolio Klips
    9.0
    33 Ratings
    11% above category average
    Supermetrics
    -
    Ratings
    Zoho Analytics
    8.6
    135 Ratings
    5% above category average
    Pixel Perfect reports9.13 Ratings00 Ratings8.8106 Ratings
    Customizable dashboards8.933 Ratings00 Ratings8.5135 Ratings
    Report Formatting Templates9.13 Ratings00 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Klipfolio Klips and Supermetrics and Zoho Analytics
    Feature
    Klipfolio Klips
    8.6
    33 Ratings
    9% above category average
    Supermetrics
    -
    Ratings
    Zoho Analytics
    8.1
    137 Ratings
    1% above category average
    Drill-down analysis8.35 Ratings00 Ratings8.0131 Ratings
    Formatting capabilities7.85 Ratings00 Ratings7.6136 Ratings
    Integration with R or other statistical packages9.12 Ratings00 Ratings00 Ratings
    Report sharing and collaboration9.133 Ratings00 Ratings8.6137 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Klipfolio Klips and Supermetrics and Zoho Analytics
    Feature
    Klipfolio Klips
    9.4
    33 Ratings
    14% above category average
    Supermetrics
    -
    Ratings
    Zoho Analytics
    8.4
    129 Ratings
    2% above category average
    Publish to Web8.931 Ratings00 Ratings8.2108 Ratings
    Publish to PDF9.228 Ratings00 Ratings8.6127 Ratings
    Report Delivery Scheduling10.017 Ratings00 Ratings8.4112 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Klipfolio Klips and Supermetrics and Zoho Analytics
    Feature
    Klipfolio Klips
    9.3
    33 Ratings
    18% above category average
    Supermetrics
    -
    Ratings
    Zoho Analytics
    8.1
    84 Ratings
    1% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)8.932 Ratings00 Ratings8.280 Ratings
    Location Analytics / Geographic Visualization9.133 Ratings00 Ratings8.572 Ratings
    Predictive Analytics10.01 Ratings00 Ratings7.566 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Klipfolio Klips and Supermetrics and Zoho Analytics
    Feature
    Klipfolio Klips
    -
    Ratings
    Supermetrics
    -
    Ratings
    Zoho Analytics
    8.5
    129 Ratings
    0% above category average
    Multi-User Support (named login)00 Ratings00 Ratings8.6127 Ratings
    Role-Based Security Model00 Ratings00 Ratings8.972 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings00 Ratings8.5122 Ratings
    Report-Level Access Control00 Ratings00 Ratings8.030 Ratings
    Single Sign-On (SSO)00 Ratings00 Ratings8.574 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Klipfolio Klips and Supermetrics and Zoho Analytics
    Feature
    Klipfolio Klips
    -
    Ratings
    Supermetrics
    -
    Ratings
    Zoho Analytics
    6.4
    97 Ratings
    19% below category average
    Responsive Design for Web Access00 Ratings00 Ratings7.371 Ratings
    Mobile Application00 Ratings00 Ratings4.373 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings00 Ratings5.986 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Klipfolio Klips and Supermetrics and Zoho Analytics
    Feature
    Klipfolio Klips
    -
    Ratings
    Supermetrics
    -
    Ratings
    Zoho Analytics
    8.3
    65 Ratings
    7% above category average
    REST API00 Ratings00 Ratings8.161 Ratings
    iFrames00 Ratings00 Ratings8.553 Ratings
    Best Alternatives
    Klipfolio KlipsSupermetricsZoho Analytics
    Small Businesses
    Chartio (discontinued)
    Score7.5 out of 10
    Agency Analytics
    Score8.9 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Jet Reports
    Score9.5 out of 10
    TrackMaven
    Score8.5 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.2 out of 10
    Enterprises
    Kibana
    Score8.4 out of 10
    TrackMaven
    Score8.5 out of 10
    Jaspersoft Community Edition
    Score7 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Klipfolio KlipsSupermetricsZoho Analytics
    Likelihood to Recommend
    8.8
    (35 ratings)
    10.0
    (12 ratings)
    7.2
    (139 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    -
    (0 ratings)
    8.9
    (9 ratings)
    Usability
    9.5
    (13 ratings)
    -
    (0 ratings)
    7.8
    (83 ratings)
    Availability
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (2 ratings)
    Support Rating
    9.1
    (12 ratings)
    -
    (0 ratings)
    5.4
    (18 ratings)
    Implementation Rating
    8.2
    (1 ratings)
    -
    (0 ratings)
    5.5
    (3 ratings)
    Data Sharing and Collaboration
    8.9
    (23 ratings)
    -
    (0 ratings)
    7.7
    (51 ratings)
    Data Sources
    9.6
    (23 ratings)
    -
    (0 ratings)
    8.8
    (51 ratings)
    Ease of integration
    -
    (0 ratings)
    -
    (0 ratings)
    7.3
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    -
    (0 ratings)
    7.2
    (71 ratings)
    Vendor post-sale
    -
    (0 ratings)
    -
    (0 ratings)
    7.3
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    Klipfolio KlipsSupermetricsZoho Analytics
    Likelihood to Recommend
    Klipfolio
    Using Klipfolio is one of the finest ways we can expand our business because it is so simple to use and always has new features that make it better. We also appreciate the excellent customer service they offer. There are several benefits to making this investment in your company's efficiency and profitability. We think it's worth the money.
    Incentivized
    Read full review
    Supermetrics
    If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
    Incentivized
    Read full review
    Zoho
    Zoho Analytics is the best way to consume data created by Zoho products . It's robust and quick build formula libraries and auto generated reports. A data source can be integrated and be ready for consumption within minutes. This gives a well developed baseline for organizing to develop advance analytics. It's mobile dashboards are very intuitive and useful for leaders who are on the move.
    Read full review
    Pros
    Klipfolio
    • All my reporting requirements have been met.
    • Salesforce, HubSpot, Mailchimp, Google Drive, and other business applications are quite easy to integrate with.
    • The information you need is at your fingertips in a matter of seconds.
    • Whenever I have a question, the customer service is always there to answer it.
    Incentivized
    Read full review
    Supermetrics
    • Supermetrics is easy to use, the ui is helpful for creating queries.
    • Supermetrics allows to run the created queries on triggers.
    • Supermetrics allows to connect with different data sources like Google analytics etc .,
    • Supermetrics sends alert on the failure of queries to the desired email address
    Incentivized
    Read full review
    Zoho
    • Zoho Analytics’ predictive analytics capabilities can help forecast future trends, allowing for proactive planning and risk management.
    • Performance Monitoring: We can track key performance indicators (KPIs) across departments, such as sales, marketing, finance, and HR. This aids in identifying bottlenecks and areas for improvement.
    • Decision making regarding resource allocation.
    Incentivized
    Read full review
    Cons
    Klipfolio
    • While Klipfolio covers so many of the bases, one area where I would like to see expansion would be offering additional design and graphics themes for even more customization.
    • Klipfolio has an extensive offering but might be even better if there were a way that we could integrate with some small to mid-sized CRM solutions for audience list segmentation and marketing integrations.
    • It would be interesting if Klipfolio could enable us to overlay the data learnings for cross-referencing of multiple client campaigns for comparative insights.
    Incentivized
    Read full review
    Supermetrics
    • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
    • No public data for LinkedIn.
    • Definitely requires knowledge on how to use Google Data Studio.
    Incentivized
    Read full review
    Zoho
    • I'm guessing it's out there somewhere but I really could have used a 'quick start guide' or guided start.
    • Once I figured it out, it makes sense how to make sure the right data is provided in order to make dashboards quite flexible--- but without examples, I found it quite a challenge
    • The initial organization of Analytics is NOT intuitive. Once in context, the organizational features make sense, but (at least initially) it would have been most useful if the organization of Analytics reports in Zoho Analytics had saved me a lot of time.
    Incentivized
    Read full review
    Likelihood to Renew
    Klipfolio
    No answers on this topic
    Supermetrics
    No answers on this topic
    Zoho
    I'd give this an 11 if I could! As our business moves forward we hope to use Zoho Analytics more then we do now. Creating better reports and dashboards for our management team to evaluate the health of our business and to provide more insightful reports for our customers. The possibilities are endless with this tool
    Incentivized
    Read full review
    Usability
    Klipfolio
    My initial impressions of the software have been extremely positive. There are YouTube tutorials that explain how to make klips. The intuitive design of the UI It appears that everything in this software has been thoroughly tested to create all the visualizations that can be imagined as well as the user input controls that allow users to have exactly the data they want to be displayed in seconds, considering the various functions and formulas available in the Excel integrations and the extensive list of other services that can be integrated.
    Incentivized
    Read full review
    Supermetrics
    No answers on this topic
    Zoho
    For an end user, Zoho Analytics is pretty easy to use and very easy to access the dashboard. Linking data from multiple sources is very convenient. Multiple people can work on preparing and publishing the dashboards simultaneously, which helps delegate tasks.
    Incentivized
    Read full review
    Reliability and Availability
    Klipfolio
    No answers on this topic
    Supermetrics
    No answers on this topic
    Zoho
    ZOHO is a very reliable company/product. We never had any issues with downtime or inaccessibility to our data. Any type of maintenance that they had to perform was clearly communicated and never an issue. We use a lot of external hooks and we've never had any issues with getting ZOHO to communicate with any of those hooks.
    Incentivized
    Read full review
    Performance
    Klipfolio
    No answers on this topic
    Supermetrics
    No answers on this topic
    Zoho
    ZOHO has obviously invested a lot of time effort and money in to creating a reliable infrastructure with high availability. We've never had any issues with performance and all of our data crunching small to large has always been well within reason. We have come to appreciate the performance of ZOHO and will continue to use it for all of our data needs.
    Incentivized
    Read full review
    Support Rating
    Klipfolio
    It provides all the necessary information to be able to carry out the analysis of any type of business, to know how money is managed virtually, what to do to have greater visibility, in addition to being a platform that is always accessible and allows continuous and efficient work.
    Incentivized
    Read full review
    Supermetrics
    No answers on this topic
    Zoho
    The support team is honestly not that great. At times, it seems as if members of our own team know more about the product than the support team. They must not have a lot of training or the turnaround is quick
    Incentivized
    Read full review
    Implementation Rating
    Klipfolio
    None at all; just be sure of what information you will need for working.
    Read full review
    Supermetrics
    No answers on this topic
    Zoho
    If your external data sources are previously organized and correlated (e.g.: in your datawarehouse or database) your implementation will be easier. Of cource some not previously predicted correlation would be necessary to be done during the implementation, but if your organization let it to be all done into Zoho Analytics, it will take more time from your team.
    Incentivized
    Read full review
    Alternatives Considered
    Klipfolio
    These and many other BI tools are the most direct competitors. I only have experience with Klipfolio and Tableau. Tableau is definitely more capable, but much more difficult to learn and use. Klipfolio is simple and really packs a punch for its simplicity. I have yet to run into a major problem with it lacking a needed functionality.
    Incentivized
    Read full review
    Supermetrics
    Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
    Incentivized
    Read full review
    Zoho
    Zoho Analytics has the best UI and user friendly to create reports and dashboard along with features like Zia Assistance that guide in creating reports and dashboard and also help in the forecasting of the data based on the past records.
    Read full review
    Scalability
    Klipfolio
    No answers on this topic
    Supermetrics
    No answers on this topic
    Zoho
    As far as I know, Zoho Analytics has been able to fulfill every need we've had for it. Our reports have gotten better and more detailed with pretty much every new issue of our magazine. It just keeps getting better, and we keep feeding it more data to digest and present to us.
    Incentivized
    Read full review
    Return on Investment
    Klipfolio
    • It made reporting a breeze as we didn't have to spend time creating the reports
    • The reporting forum really helped give our team more metrics to add to reporting
    • Always ready to view Dashboard meant stakeholders could view reports at any given time
    Read full review
    Supermetrics
    • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
    • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
    • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
    Incentivized
    Read full review
    Zoho
    • Analytics has been the foundation of my role. I manage 2000 accounts myself, so I need analytics to help me know whom to serve first.
    • Analytics provides a lot of visualization options that I need to serve my customers.
    • Analytics has excellent options for accountability with our training team to know where each account is in their customer journey.
    Incentivized
    Read full review
    ScreenShots

    Klipfolio Klips Screenshots

    Screenshot of an example of a customized dashboard. For showcasing KPIs, tracking performance, or telling complex data stories, Klips lets the user tailor layouts, visuals, and insights, ensuring dashboards are suitable for internal teams or external stakeholders.Screenshot of visualizations, with descriptive text blocks and live data to communicate more than just numbers. Klips lets users insert real-time data directly into text to add context, improving interpretation. Progress towards goals and trends can be tracked using vibrant charts, colors, and text descriptions.Screenshot of one example of the over 30 chart types available, some including bar graphs, pie charts, and heatmaps. The library of pre-built Klip templates connect to popular data sources like Google Analytics, HubSpot, or Salesforce. These templates can be modified.Screenshot of Klipfolio’s formula engine. Similar to Excel, the Klip Editor can be used to clean, transform, and analyze data using functions. Users can perform complex calculations, manipulate dates or text, and add logic or statistical formulas.Screenshot of the Klip editor, used to take precise control over visual properties, customizing font sizes, colors, and styles to match a brand, or to emphasize key metrics. Set decimal places for numerical data, and add prefixes or suffixes—such as currency symbols or percentages—for clear and professional formatting. It also supports conditional formatting, and dynamic colors or icons to highlight trends, anomalies, or thresholds. These tools allow the user to craft Klips that not only deliver insights but also communicate them at a glance.Screenshot of a Klipfolio Klips dashboard. These allow users to customize every aspect, from layouts and fonts to colors and chart styles, ensuring that dashboards align with a brand. For presenting on a laptop, a big-screen TV, or by sharing published links, dashboards are designed to look exceptional in both light and dark modes.

    Supermetrics Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot

    Zoho Analytics Screenshots

    Screenshot of some of the available 500+ native integrations that unify data across a business for a holistic analysisScreenshot of the visual data pipeline builder used to create data flows with data stagesScreenshot of where to turn questions into insights with Ask Zia.Screenshot of an example of the actionable insights, powered by Zia insights's key driver analysis.Screenshot of Get instant, at-a-glance insights with dynamic dashboards.Screenshot of the interface to build and deploy ML models with the no-code AutoML platform