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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Later Social

    Score7.4 out of 10
    N/ALater (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.

    $25

    per month

    monday marketer (discontinued)

    Score10 out of 10
    N/Amonday marketer was a solution for marketers and creatives to plan, execute and optimize enterprise marketing initiatives. The product is no longer available standalone, and its features are integrated into the core monday work management solution.N/A
    Pricing
    Later Socialmonday marketer (discontinued)
    Editions & Modules
    Starter
    $25
    per month
    Growth
    $50
    per month
    Scale
    $100
    per month
    Enterprise
    Contact Sales
    No answers on this topic
    Offerings
    Pricing Offerings
    Later Socialmonday marketer (discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details33% discount available for annual subscription.—
    More Pricing Information
    Community Pulse
    Later Socialmonday marketer (discontinued)
    Considered Both Products
    Later
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    13 Answers
    100%
    Would buy again
    46 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    13 Answers
    100%
    Delivers good value for the price
    39 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    14 Answers
    98%
    Happy with the feature set
    45 Answers
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    11 Answers
    100%
    Lived up to sales and marketing promises
    27 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    12 Answers
    97%
    Implementation went as expected
    32 Answers
    Features
    Later Socialmonday marketer (discontinued)
    Publishing
    Comparison of Publishing features of Later Social and monday marketer (discontinued)
    Feature
    Later Social
    8.7
    2 Ratings
    7% above category average
    monday marketer (discontinued)
    -
    Ratings
    Content planning and scheduling10.02 Ratings00 Ratings
    Content optimization8.12 Ratings00 Ratings
    Workflow management8.02 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Later Social and monday marketer (discontinued)
    Feature
    Later Social
    9.0
    2 Ratings
    8% above category average
    monday marketer (discontinued)
    -
    Ratings
    Twitter7.02 Ratings00 Ratings
    Facebook8.92 Ratings00 Ratings
    LinkedIn8.72 Ratings00 Ratings
    Instagram10.02 Ratings00 Ratings
    Pinterest10.01 Ratings00 Ratings
    YouTube9.62 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Later Social and monday marketer (discontinued)
    Feature
    Later Social
    4.0
    1 Ratings
    64% below category average
    monday marketer (discontinued)
    -
    Ratings
    Campaign success analytics4.01 Ratings00 Ratings
    Account management
    Comparison of Account management features of Later Social and monday marketer (discontinued)
    Feature
    Later Social
    6.3
    2 Ratings
    23% below category average
    monday marketer (discontinued)
    -
    Ratings
    Mobile access6.32 Ratings00 Ratings
    Best Alternatives
    Later Socialmonday marketer (discontinued)
    Small Businesses
    Sendible
    Score7.2 out of 10
    Adobe Marketing Cloud
    Score9.3 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Adobe Marketing Cloud
    Score9.3 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Adobe Marketing Cloud
    Score9.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Later Socialmonday marketer (discontinued)
    Likelihood to Recommend
    10.0
    (17 ratings)
    8.0
    (46 ratings)
    Usability
    10.0
    (4 ratings)
    9.7
    (13 ratings)
    Support Rating
    9.0
    (9 ratings)
    8.4
    (13 ratings)
    User Testimonials
    Later Socialmonday marketer (discontinued)
    Likelihood to Recommend
    Later
    The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
    Incentivized
    Read full review
    Discontinued Products
    monday marketer is a great tool for managing everything from the idea stage, to the production of content, to organizing goals and campaigns, all the way to collaborating and sharing with stakeholders and leadership. We used to work on multiple tabs in a worksheet, and monday.com changed the game. We're more organized than ever, and we can easily share what works/what doesn't with other team members around the globe!
    Incentivized
    Read full review
    Pros
    Later
    • Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
    • The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
    • Captions can be saved if there are posts or common phrases that repeated and shared out from the content.
    Incentivized
    Read full review
    Discontinued Products
    • One can easily create a Project work breakdown structure that helps us to understand the current status of the project.
    • Easily assigning users, customization is par excellence, and different types of data attachments are the coolest feature.
    • Automation, forms, and customized notifications are wonderful features that make our work easy.
    Incentivized
    Read full review
    Cons
    Later
    • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
    • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
    • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
    Incentivized
    Read full review
    Discontinued Products
    • Importing Excel docs can sometimes be a struggle
    • Notifications are not consolidated. So if a teammate makes a new board and assigns me to a bunch of items, I get an individual notification of every single one
    • I like sub-items, but they aren’t always necessary so making them unremovable isn’t great
    Incentivized
    Read full review
    Usability
    Later
    The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
    Incentivized
    Read full review
    Discontinued Products
    It is an easy platform to learn for new members joining the team. The useability of monday.com makes it easier to onboard stakeholders and team members, to make project management easier for everyone. Automation also makes common tasks easier by eliminating the need to focus on doing repetitive things over and over and over again.
    Incentivized
    Read full review
    Support Rating
    Later
    Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
    Incentivized
    Read full review
    Discontinued Products
    Honestly, I haven't called monday's support, because, the few times that some help was needed, the area coordinator is in charge of looking for solutions.
    But, if I have a reference from her, praising the support received, because in a few minutes or at most hours, everything is normal. It's amazing how fast and effective they are.
    Incentivized
    Read full review
    Alternatives Considered
    Later
    I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
    Incentivized
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    Discontinued Products
    Monday marketer allows a much greater level of detail and functionality than Trello. You are able to automate tasks, create dashboards, have different workspaces, sync with Google Calendar, and much more. You can do far more using monday marketer than I have ever experienced with another project management tool. Basecamp is a good tool for communicating with clients, but monday marketer is much better for internal project management.
    Incentivized
    Read full review
    Return on Investment
    Later
    • Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
    • Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
    Incentivized
    Read full review
    Discontinued Products
    • It has saved our team a lot of time. It allows our Creatives to quickly see what projects should be on their priority list, as well as where the other elements of each project are at.
    • The update feature allows our team to have focused communication regarding different tasks. It's easy to tag in team members and ask questions, provide links to finished assets, etc.
    • Before I joined the team, they were debating whether this software was the right choice and thinking about switching. When I joined the team, I really owned monday.com and got to learn the software. I figured out ways to make my team's boards more efficient and useful, which has in turn greatly increased the employee adoption of this software. There are now best practices and processes in place regarding this platform which has made it easier for everyone - we all want to keep monday.com now!
    Incentivized
    Read full review
    ScreenShots