LeadGnome vs. TechTarget Priority Engine

LeadGnome is a perfect fit for B2B businesses executing account-based marketing campaigns. It's perfect for organizations looking to increase accuracy and integrity of their contact data. It's perfect for organizations looking to grow their database with additional contacts within the organizations they're targeting.

Incentivized

TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.

Incentivized

• LeadGnome integrates seamlessly with other pieces of technology in our ecosystem.
• LeadGnome works in the background of normal activity and doesn't require additional steps or extra effort to capture value.
• LeadGnome helps us build better CRM data and recognize sales triggers such as change of contact on key accounts we're working.

Incentivized

• Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
• I don't know of another alternative source, but TechTarget provides data on content that people are researching.
• TechTarget provides current tech stack for companies that I'm researching.

Incentivized

• LeadGnome should build additional integrations with other technologies and expand their use cases.
• LeadGnome needs to take an aggressive approach to partnering with agencies as implementation partners.
• LeadGnome needs to tell their stories of success to the world so people can see how well the tool works for their customers.

Incentivized

• It is not particularly intuitive
• Too many steps to get where I need to go
• Needs to provide more depth to help determine urgency and intent to buy
• Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.

Incentivized

Usability is great, we would love to see how strong the intent is for every keywords

Incentivized

I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.

Incentivized

I don't know of any true competitors to LeadGnome, it's one of a kind

Incentivized

TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread

Incentivized

• LeadGnome has identified new prospects for my organizations, which has led to new deals sold and an increase in revenue.
• LeadGnome has enriched the data in my CRM and helped speed up operational execution after the sale. This has increased speed to service and decreased the need for additional internal communication.

Incentivized

• It is best when used in conjunction with all of our other tooling and not used alone
• It has enabled my team to have a better feel for what is happening at a prospect's company
• It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages

Incentivized